Fast Fitness Marketing Audit of 2005 Table of content: I. Objectives of the Fast Fitness Marketing Audit II. Environment II/a. External Environment A. Macro-environment - Economic - Political/Legal - Social/Cultural - Technological B. Task Environment - Distribution systems - Support systems C. Market Environment - Markets - Target segments - Competitors - Five force analysis D. Publics Environment II/b. Internal Environment E. Marketing Strategy audit - Business mission/vision/goals
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Fitness Marketing Audit Bally Total Fitness is the largest‚ and only nationwide‚ commercial operator of fitness centers. Bally’s has approximately four million members and 420 facilities across the United States and around the globe. (ballyfitness.com‚ 2004) A marketing audit was performed on the company in order to assess their total marketing program to see what was and was not working to increase business. The following will summarize key findings of environmental aspects and marketing. Finally
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Marketing is a vital part of any business and is an integral component of selling any product. Whether the business is a small mom and pop operation or a world leader‚ marketing is a part of the business. Because there are many ways to fulfill the needs of the customer‚ a straight-forward approach is to consider the four "Ps" of the marketing mix. This paper will examine the marketing mix and give examples of the marketing mix as it pertains to Southwest Airlines. The four elements of the marketing
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Classic Airlines and Marketing WK 1 MKT 571 University of Phoenix Classic Airlines is the fifth largest airline carrier in the world with 375 airplanes that service 240 cities with more than2‚300 flights each day. Since its inception 25 years ago‚ Classic Airlines has more than32‚000 employees. Last year the company had a net income of 10 million dollars (Classic Airlines‚ 2010). Current challenges Although the company is making a good profit‚ it has also encountered some major challenges
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critically discuss the reasons why Qantas and Emirates identified each other as potential partners. In which areas are the expected internal benefits and synergies for both companies involved? (20 marks) The partnership is expected to strengthen the two airlines in the highly contested Europe to Australia market. Qantas has recently been struggling to compete with other airlines and has been losing money; last year losing $450 million. The partnership with Emirates‚ according to Analysts at Macquarie
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AUDITING THEORY 8. Which of the following should an auditor do when control risk is assessed at the maximum level? A. Perform fewer substantive tests of details. B. Perform more tests of controls. C. Document the assessment. D. Document the internal control system more extensively. 9. Which of the following is least likely to be a test of a control? A. Inquiries of appropriate personnel. B. Inspection of management’s engagement letter. C. Observation of the application of a policy. D. Reperformance
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Q1 - What is the relationship between the risk assessment process and the collection of audit evidence? The risk assessment process happens at the very beginning of the engagement and is to determine the level of risk present in the company. The risk assessment phase is when the auditor assess the client’s situation‚ conducts an independence threat analysis and decides whether to accept the client or not. The risk assessment is influenced by various factors such as the degree to which external
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Fundamental concepts of f/s audit Materiality misstatement of accounting information. is a matter of professional judgment Audit risk The auditor expresses an inappropriate audit opinion when the financial statements are materially misstated‚ Evidence (more than “per discussion with client) Major phrases of audit: Client acceptance/continuance; Preliminary engagement activities; Establish materiality and assess risks; Plan the audit ;Consider and audit internal control; Audit business processes and
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Gap analysis generally refers to the activity of studying the differences between standards and the delivery of those standards. What role does gap analysis play in the audit process and how is it relevant for successful outcomes in terms of organisational goals. In more specific terms‚ gap analysis can be defined as the technique for determining the steps to be taken in moving from a current state to a desired future-state. This as the name implies is simply the description of the ‘gap’ between
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The Demand for Audit and Other Assurance Services O ssu a S s Chapter 1 ©2012 Prentice Hall Business Publishing‚ Auditing 14/e‚ Arens/Elder/Beasley Arens/Elder/Beasley 1-1 SarbanesSarbanes-Oxley Act Enron WorldCom The Act established the Public Company Accounting Oversight Board. It also requires auditors to report on the effectiveness of internal control over financial reporting. ©2012 Prentice Hall Business Publishing‚ Auditing 14/e‚ Arens/Elder/Beasley Arens/Elder/Beasley 1-2
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