ABLE OF CONTENTS 1.0 EXECUTIVE SUMMARY3 2.0 INTRODUCTION3 2.1 Background to Organization3 3.0 ANALYSIS3 3.1 Porters 5 Forces (Model of Competition)3 3.2 PESTEL (External Analysis)5 3.3 SWOT6 4.0 KEY FINDINGS OF ANALYSIS/PROBLEM IDENTIFICATION/ KEY STRATEGIC CONCERNS6 4.1 Vertical Integration6 4.2 Diversification7 5.0 POSSIBLE SOLUTIONS & STRATEGIES.8 7.0 CONCLUSION9 8.0 APPENDICES11 Appendix 1: Porters 5 Forces11 Appendix 3: Luxury Goods Group & Brands Top Ten Competitors13 Appendix 4: Industry
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Q. What distinctive resources and capabilities has LVMH developed or acquired that distinguish it from its competitors? What is its competitive advantage? What is the key to the corporation’s success? LVMH is a world leader in luxury with a portfolio of over 50 prestigious brands. Brands under the conglomerate (LVMH being the holding company) are synonymous with prestige and elegance and operate in the areas of: * Wines and spirits * Perfumes and cosmetics * Fashion and leather goods
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Communication in Business 100 Critical Essay Company: LOUIS VUITTON Essay Title: Corporate Social Responsibility: An investigation into Louis Vuitton Name: YAN JINSHAN Student Number: 17460510 Email: yanjinshan.eric@gmail.com Semester: One‚ 2014 Curtin University: Singapore Campus Tutor: Sally-Edith Yong Corporate Social Responsibility: An investigation into Louis Vuitton With the rapid development of social economy‚ the public tends to focus on the social responsibility
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Case: LVMH‚ 2003 Issue Louis Vuitton Moet Hennessy must decide whether to maintain its numerous product lines or eliminate certain lines to focus on its most profitable segments. Analysis LVMH relies on its well established brand name and reputation for creativity and quality to market its diverse product lines. The firm is in a unique position as it is one of the only players in the luxury goods industry that can maintain a diverse portfolio of luxury brands. Of the top 5 major fashion
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QUESTIONNAIRE Please highlight your answer. The questionnaire is completely anonymous. Screening questions 1) Do you work in marketing/advertising? * YES NO 2) Do you have a close relation to the company Louis Vuitton? (You or your family member are the employees) * YES NO Questions concerning shopping 3) ------------------------------------------------- Which 3 brands you think of first‚ when you hear „luxury fashion “? 1
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Case 11-2 LVMH and Luxury Goods Marketing LVMH Moet Hennessy- Louis Vuitton Societe Anonyme is the world’s largest marketer of luxury products and brands. The French company‚ headquartered in Paris‚ has been built into a worldwide‚ billion dollar company with the help of Bernard Arnault‚ “the pope of fashion.” Arnault said of LVMH‚ “We are here to sell dreams. When you see a couture show on TV around the world‚ you dream. When you enter a Dior boutique and buy your lipstick‚ you buy something
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The two most visited posts on my blog are College Chic: The Messenger Bag and Louis Vuitton and the Economic Crisis. The first one I can’t do much about. The second one‚ however‚ is less about LV’s actually economic performance and more about its image. To benefit those who Google “louis vuitton and the economic crisis” I give you here a more robust analyst report compiled late at night‚ while doing laundry‚ by yours truly for LV’s parent company‚ LVMH. It’s neither comprehensive nor perfect. It’s
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Louis Vuitton Malletier v Dooney & Bourke Inc. In this famous case known as the “Battle of the Handbags” Louis Vuitton (LV) sues Dooney & Burke (D&B) for trademark infringement of its multicolore line. The Plaintiff‚ Louis Vuitton Malletier ‚is a French fashion house founded in 1854 by Louis Vuitton. The famous label is well known for its LV monogram‚ which is featured on most of its products. Louis Vuitton is considered as one of the world’s most valuable and prestigious brands. The LV monogram
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The SWOT analysis exist in AutoZone and breakdown to internal strengths and weaknesses and external opportunities and threats (Parnell‚ 2014). Offensive strategies are known as strengths and opportunities due to through a company’s strength‚ opportunities are made available (Panell‚ 2014). On the other hand‚ the company must also recognized as defensive weaknesses within the company contributes to threats (Parnell‚ 2014). AutoZone’s SWOT analysis will determine its market share‚ sales‚ and overall
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GROUP ASSIGNMENT BSB40207 Cert. IV in Business HACB: Analyse Consumer Behaviour 1 BSB40207 Certificate IV in Business ____________________________________________________________ _________________________________ HACB: ANALYSE CONSUMER BEHAVIOUR Group Assignment (60 marks) Requirements This is a group assignment and is in two parts (research and the report). Groups are to be of between 2-3 persons (no more than three per group) . This assignment is to be completed and submitted
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