location can be utilized successfully to attract customers in a saturated market and against intensified competition. Customer loyalty leads to higher customer retention rate and to continuous business success even in situations where failure to satisfy customers would normally cause an early termination of business. Therefore the restaurant operation must focus not only on attracting first-time customers but also on developing long term relationship with customers. Customer loyalty allows increased price
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globalization (refer to appendix 1.a‚ pg 12)‚ and as many corporations are becoming international in scope and scale‚ organizations are faced with making radical restructuring choices in order to remain competitive and flexible in today’s environment. The impact of globalization has altered the manner in which businesses function and conduct their operations‚ and it has influenced virtually every area of business practice. Technological advancements such as high speed information transfer and
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BSM-414 International Business Management Mid-Term Exam Multiple Choice Questions 1. The term globalism or globalization generally refers to ___d__. a. increasing loyalty to your own country b. global competition characterized by networks that bind countries‚ institutions‚ and people. c. competition in an increasingly borderless world d. b and c only 2. Which of the following is correct about measuring globalization: C
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New International Business Perspectives on Pakistan Omar J. Khan I Lyn S. Amine Executive Summary What image comes to mind when one thinks of Pakistan? Prior to the attacks of September 11‚ 2001‚ and the subsequent invasion of Afghanistan‚ many businesspeople had little information about this ancient land. Recently‚ Pakistan has come to the world’s attention as a powerful ally in the U.S.-led war against terrorism. Situated at the crossroads of the Middle East‚ Southeast Asia‚ China‚ and
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Case study CASE STUDY: LAKSHMI MITTAL AND THE GROWTH OF MITTAL STEEL QUESTION 3: What benefits does Mittal Steel bring to the countries that it enters? Are there any drawbacks to a nation when Mittal Steel invests there? ANSWER 3: Mittal Steel brings several benefits to the countries that it enters. It’s presence in the market is beneficial as it focuses on acquiring and improving distressed companies. These acquisitions also help contribute more capital to each country. However‚ they are
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Contents Introduction 3 Objectives and Methodology 5 Choice of Methodology 5 Type of Research 5 Questionnaire 6 1. Conditions of Business in Afghanistan 7 1.1 Geography 7 1.2 People of Afghanistan 8 1.3 Political System 8 1.3.1 Current Political Situation 9 1.4 Current Economic Situation 10 1.4.1 Living Conditions 11 1.5 Business opportunities in Afghanistan 12 1.5.1 Investment Opportunities 13 1.6 Agriculture 13 1.6.1 Opportunities 13 1
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Q.5 Discuss the international marketing strategies. How is it different from domestic marketing strategies? Ans:- International marketing can be defined as marketing of goods and services outside the firm’s home country. International marketing has the following two forms of marketing: • Multinational marketing. Global marketing. Multinational marketing is very complex as a firm engages in marketing operations in many countries. In multinational marketing‚ a firm visualises different countries
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AND INTERNATIONAL BUSINESS I. INTRODUCTION As people‚ firms‚ and other organizations have expanded their access to resources‚ goods‚ services‚ and markets across wider geographical areas‚ they have also become more deeply affected (positively and negatively) by conditions outside their home countries. Globalization refers to the broadening set of interdependent relationships among people from different parts of a world that happens to be divided into nations. What is International Business? International
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Political Economy of International Trade A) This chapter explores the political reality of international trade. Free trade refers to a situation where a government does not attempt to restrict what its citizens can buy from another country or what they can sell to another country. While many nations are nominally committed to free trade‚ they tend to intervene in international trade to protect the interests of politically important groups. B) The major objective of this chapter is to describe
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MGT 540 International Business International Business and Corruption Assignment 4 Dr. Patricia Humphrey November 28‚ 2005 International Business and Corruption Globalization of markets and the falling trade barriers have opened the floodgates for foreign direct investment and multinational investments. But just as the number of multinational corporations soared in the midst of this socio-economical development and entrepreneurial growth‚ so has corruption. In today’s developing nations‚ corruption
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