International Business Marketing and Global Strategy I. MUJI Branding 1. About MUJI MUJI (Chinese Brand name:無印良品) was born a Japanese groceries store. Its brand name “MUJI” means “no brand‚ quality goods”. It has a wide products range‚ but focus on everyday groceries. 2. Brand Spirit MUJI is a call to return to simplicity in daily life. Their primary goal is to ensure customers to not pay for what they cannot use ‚ hope to be a compass always pointing towards the necessities in life
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Chapter 1 Managers and Managing What is management? Management is the planning‚ organizing‚ leading and controlling of human and other resources to achieve organizational goals efficiently and effectively. Efficiency is a measure of how well resources are used to achieve a goal. Effectiveness is a measure of the appropiateness of the the goals an organization is pursuing and the degree to which the organization achieves those goals. Organizations are collections of people who work together and
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READING 1 THE POLITICAL AND LEGAL ENVIRONMENTS FACING BUSINESS I. INTRODUCTION For a multinational enterprise to succeed in countries with different political and legal environments‚ its management must carefully analyze the fit between its corporate policies and the political and legal conditions of each particular nation in which it operates. Then its must determine how these factors affect the ways in which the firm can capture opportunities and deflect threats. II. THE POLITICAL
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INTERNATIONAL BUSINESS STRATEGY 72-hours Individual Case Exam 21.4.2008 – 24.4.2008 Philip Jacek Lange CPR Number: 100286-1719 Answer to Question 1: L’Oreal‚ established in 1909‚ is today the world leader among beauty companies. It employs over 60‚000 people (Company Overview‚ Facts & Figures‚ 2008) and had consolidated sales of 17063 Million EUR in 2007 (Latest Press Release Corporate‚ 2008). L’Oreal sees its mission to further the cause of beauty‚ and owns branches in Cosmetics‚ The
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brand name‚The brand performance in 2012 was strong both in developed and emerging markets. It was particularly noticeable in Brazil‚ Russia‚ India‚ China and Nigeria where Heineken enjoyed double digit growth. This development was largely due to a global approach to brand management and to effective marketing. 2 Furthermore Heineken aims on capturing opportunities in emerging market‚ especially focussing on Mexico. Heineken has transformed its emerging market presence in recent years through a clear
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International Business‚ 13e (Daniels/Radebaugh/Sullivan) Chapter 1 Globalization and International Business 1) The broadening set of interdependent relationships among people from different parts of the world is known as ________. A) globalization B) offshoring C) franchising D) outsourcing Answer: A Diff: 1 Page Ref: 5 Skill: Concept Objective: STUDY QUESTION 1.1: What are international business and globalization? What is the relationship between them? AACSB: Multicultural and Diversity
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analysis briefly. THE PESTEL ANALYSIS provides a framework used by global and multinational corporations to set the stage to develop specific tactics to mitigate the risks involved in executing their vision in unfamiliar environments. To analysis the factors of political‚ economic‚ social‚ technological‚ environmental and legal‚ we can use the PETSEL model. Political factor: This is referring to government policy on the business environment in industry policies‚ foreign investment and fiscal measures
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society‚ a vast majority of the population is being consumed by technology. Andrew Sullivan‚ author of “Ipod World: The End of Society”‚ states that people of today are isolating themselves from the surrounding world‚ witting out socialization and ultimately dancing to their own beat. In his essay‚ Andrew Sullivan discusses both the positive and the negative aspects of owning an Ipod in today’s society. Andrew Sullivan was brought in to this world in South Godstone‚ Surrey‚ England in 1963. He attended
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Terrorism and Global Business Introduction From the invasion of France in 1940‚ to the Korean air bombings in 1987‚ to one of the most recent and publicized incidents dubbed the 9-11 attack‚ terrorism has plagued our world nations for decades. As defined by the League of Nations in 1937‚ terrorism is "all criminal acts directed against a State intended or calculated to create a state of terror in the minds of particular persons or persons in the general public." James M. Poland‚ a professor
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International Business 301 Dr. Omar Ramzy July 16‚ 2009 Table of Contents Company Background 4 Dealing with Globalization 6 Overall Culture 8 International Trade Operations 10 Strategy and the Firm 11 Value Chain Activities 15 Primary Activities 15 Support activities 17 Value creation 18 Location Economies 19 Core Competency 20 Organizational Architecture 21 Organizational Architecture 21 Corporate Culture 21 Structure 23 People 27 Incentives and
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