that the website includes lot of text on images and I think the designer did a really good job at writing the code for rearrangement because the images adjusted without making the text look weird. Final Design Comments The overall design of the Burger King website is very user friendly and engaging. The choice of the color schemes and the background consistency really benefits the user to blend in and feel comfortable. Also‚ the animation used to show flames and smoke was really interesting and it
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Hill: International Business: Competing in the Global Marketplace‚ Sixth Edition V. The Strategy and Structure of International Business 14. Entry Strategy and Strategic Alliances © The McGraw−Hill Companies‚ 2007 229 14 Entry Strategy and Strategic Alliances Introduction Basic Entry Decisions Which Foreign Markets? Timing of Entry Scale of Entry and Strategic Commitments Summary Entry Modes Exporting Turnkey Projects Licensing Franchising Joint Ventures Wholly Owned Subsidiaries
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We the people of the 21st Century live in a world in which the international boundaries which existed before are in the process of becoming a nullity. The few boundaries that do exist are merely superficial and restricted to sensitive national issues. But‚ the economic walls between countries have been collapsing since the industrial revolution. This phenomenon is due to the paradigm shift in National policies of many countries from being conservative to being radical. There has been such a proliferation
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strategy helps identify and remove cause of defect and errors in business processes and manufacturing. Burger King is a company that needs to adopt Sigma into their strategic planning process because this will improve the company’s relationship with their consumer and help bring the company on the same level with McDonald’s. This paper will discuss why Six Sigma is the best methodology and why it should be incorporated into Burger King strategic planning process. Six Sigma is a disciplined‚ data-driven
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PROMOTIONAL STRATEGIES * The build-your-own-burger option appeals to nearly two of three diners and 64% say they want to at least customize their burger’s toppings. * Using fresh‚ never-frozen beef? Let diners know because 51% say that’s important to them. * “aggressive short-term discounting tactics” in the U.S. But in Australia‚ McDonald’s next week will begin offering the ultimate discount: free food. * On July 29‚ McDonald’s stores in Australia will be giving away free Bacon
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Many U.S. companies are doing business internationally‚ but many complex situations can arise. Having an understanding of cultural differences in the workplace becomes important‚ and to understand these differences‚ people need to know and understand a culture’s ecological correlations‚ or in other words‚ the concepts that describe a culture (Brislin‚ P. 278). In reading the case “Negotiations – BWA Discovers the Indonesian Way” in Understanding and Managing Diversity‚ many cultural issues had
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Burger King: Promoting a Food Fight ALL ABOUT THE CASE CHALLENGING CONVENTIONAL WISDOM Events: 2003 and 2004 2003 – Outcome of BK’s performance and its competitors - it turned out that: - MC Do (No. 1)‚ reported 9% sales jump to a total of $22.1 billion - BK (No. 2)‚ sales slipped about 5% to $7.9 billion - Wendy (No. 3)‚ had spiked 11% to $7.4 billion‚ putting it in a position to overtake BK 2004 – Burger King CEO Grad Blum’s move
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orporation T he first Burger King restaurant in M iami in t he mid-1950s featu red a w alk-up w indow‚ a limited m enu ( burgers a nd s hakes for 19~‚ s odas a nd fries for 1 0~)‚ a nd "your food rea dy b y t he time y ou’d p aid for it." As one early m anager r ecalled‚ " Our w indows faced front s o w e c ould see customers d riving in. With t he l imited m enu‚ w e p retty m uch k new w hat t hey’d o rder a nd w e’d have it ready." In the 19605 a nd 1970s‚ Burger King d eveloped an assembly-line
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Marketing Plan terms of sale – conditions of a sale that stipulate the point at which all costs and risks are borne by the buyer INCOTERMS – universal trade terminology developed by the International Chamber of Commerce. 13 trade terms that describe the responsibilities of the buyer and seller in international trade. FOB (free on board) – pricing policy in which risks pass from seller to buyer at the factory door; U.S. Equivalent of ex-works. Means all costs and risks from that point on are borne
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International Marketing Study Notes Lesson 1 Globalization- the increased mobility of goods‚ services‚ labour‚ technology‚ and capital throughout the world International Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering and exchanging offerings that have value for customers‚ clients‚ partners and society at large Uncontrollable elements competition legal restraints government controls weather fickle consumers Controllable elements
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