Product- Market Expansion Grid Away from assessing current businesses‚ designing the business portfolio absorbs finding businesses and products the company should consider in the future. Companies need expansion if they are to compete more effectively‚ satisfy their stakeholders‚ and magnetize top talent. Growth is like pure oxygen and it creates a vital‚ enthusiastic corporation where people see genuine opportunity. At the same time‚ a firm must be careful not to make growth itself an objective
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Chapter 1: Globalization and International Business Introduction 1. The meaning of globalization * Broadly: the widening set of interdependent relationships among people from different parts of a world that happens to be divided into nations. * Narrowly: the integration of world economies through the elimination of barriers to movements of goods‚ services‚ capital‚ technology‚ and people. A. How Does International Business Fit In? * International business consists of all
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and market growth strategy. When to use it Ansoff’s growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. How to use it This matrix helps companies decide what course of action should be taken given current performance. The matrix consists of four strategies: • • • • Market penetration (existing markets‚ existing products): Market penetration occurs when a company enters/penetrates a market with
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Chapter 2 Assignments 1. Free market economies stimulate greater economic growth‚ whereas state-directed economies stifle growth. Discuss. In a free market economy‚ individuals/corporations are allowed to own property and other assets. Ownership provides incentive for people to work hard‚ be innovative and creative; all while hoping to attain additional wealth. Sequentially‚ the desire from individuals/corporations to accumulate wealth enhances the whole economy and generates economic growth
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Case study Chapter 9: 1) I think Arcelik’s prospects to be better in emerging markets & developing economies than in advanced economies. Emerging markets & developing economies are attractive to Arcelik because they represent promising export markets for products and services. They are ideal bases for locating manufacturing activities because of low labor costs. Emerging markets are popular destinations for global sourcing-procurement of products and services from foreign locations. The
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What determines demand for any given currency in the foreign-exchange market? Supply and demand for currencies establishes prices in the foreign-exchange market. Demand for a country’s currency increases when foreigners buy that country’s products. Supply of a country’s currency increases when the residents of a country buy foreign products. 2. What determines supply of any given currency in the foreign-exchange market? The means by which equilibrium is reached in a fixed exchange system
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Define the 12 negotiating variables * Basic concept of negotiation: It might be applied in a different way from one culture to another. Usually the negotiation process is highly influenced by the cultural dimensions of negotiators. Sometimes process is highly affected when one negotiator applies ‘high context’ while the other at ‘low context’. * Selection of negotiators: The variation from culture to culture. Depends on the level of decentralization at an organization. Usually cultures
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CHAPTER -12 ORGANIZING PRODUCTION Production- is any activity designed or to manufacture goods & services to satisfy people’s wants. The firm uses the resources of land‚ labour‚ capital (input) to make goods and services (output) The people who make and sell goods and services are known as producer and the people who use these goods and services to satisfy their wants and needs are known as consumer. Stages of production 1. Primary sector- also known as extractive industries
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Principles of Marketing‚ 14e (Kotler) Chapter 12 Marketing Channels: Delivering Customer Value 1) Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier Answer: D Diff: 1 Page Ref: 340 Skill: Concept Objective: 12-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials‚ components‚ parts‚ information‚ finances‚ and expertise needed to create
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law also makes ensuring protection of human rights of local people easier. 2. How does international law differ from national law? What are the sources of international law? International law includes legal relations between governments‚ including laws concerning diplomatic relations between nationals and all matters involving the rights and obligations of sovereign nations. Private international law would cover matters involved in a contract between businesses in two different countries
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