INTERNATIONAL BUSINESS MANAGEMENT College of Business Administration Chung-Ang University Fall 2010 MW: 01:30 - 02:45 (법학관 404) Instructor: Dr. Changbum Choi Office: 14th floor Business Administration Building Telephone: (02) 820-5583 (Office) E-mail Address: choilee @ cau.ac.kr Eclass http:// eclass.cau.ac.kr ------------------------------------------------- Office Hours: W: 3-4pm ------------------------------------------------- Course Description International
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The Ansoff product/ market matrix is a tool that helps businesses decide their product and market growth strategy. Ansoff’s product/ market matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. The traditional four box grid or matrix Ansoff model Alternative Ansoff style matrix A revised version of the Ansoff matrix featuring a 3×3 or nine box grid or matrix. History – The Product / Market Matrix Igor Ansoff created
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Chapter 12 - Media Planning Essentials Scenario 12-1 Appleberry Farm Organic Jam has remained No. 1 one in the jam and jelly food category for several years. Although still a distant No. 2 in this category‚ Blackberry Valley Organic Jam is gaining on Appleberry. Appleberry had $39‚466‚000 in sales last year‚ while Blackberry had only $16‚301‚000‚ but that was 11 percent higher than its 2008 sales. Organic jams and jellies are important to marketers because they appeal to health-conscious consumers
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opened its doors in 1994‚ in Colma‚ California. Less than four years after opening‚ in 1997‚ Old Navy ’s annual sales reached a record $1 billion. In 2000‚ Oldnavy.com was launched. Old Navy made its debut outside the United States‚ in 2001‚ opening 12 stores in Canada (www.retailingtoday.com). For fiscal‚ 2007‚ Gap expects to open 230 store locations weighted toward Old Navy. In 2004‚ Gap
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Chapter 12 Practice Problems 1. Bankers hold more liquid assets than most business firms. Why? The liabilities of business firms (money owed to others) is very rarely “callable” (meaning that it is required that the business pay its obligation on demand from the creditor). Since their liabilities are not callable‚ most businesses can afford to invest in assets that are illiquid. Indeed‚ this is what is known as matching the liquidity of assets and liabilities. Since most business assets are illiquid
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After reviewing Chapter One‚ I understand that the simplified model of the consumer-supplier relationship is a way to examine the structure of the sports industry from the consumer’s perspective‚ which makes the intricacy of the sports industry and the challenges that sports marketers face become more evident. The model displays the three major parts of the sport industry. The three major elements of the model are the consumers of sport‚ the sports products they use‚ and the suppliers of the sport
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INTERNATIONAL MARKETING Once SAB Miller has decided to establish itself in the global market‚ it becomes necessary for the marketing manager to study and analyze the various options available to enter the international markets and select the most suitable one. The selection of the entry mode is one of the most significant decisions.SAB Miller takes in the process of internationalization‚ as it involves commitment of resources with long-term financial and structural implications. Mode of entry may
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Situational analysis: Internal analysis: Assessment of the firm’s promotional organization and capabilities: The firm is new to the market. So in Ansoff Matrix it comes to be EXISTING PRODUCT/ EXISTING MARKET ( well it would be in actual situation). Since its a new product segment of cholesterol free ghee it can be considered as NEW PRODUCT/ EXISTING MARKET ( in our assumed situation).We are working upon moderate and less risk situations. So the prime focus would be to pay more emphasis on the
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Chapter 12 Discussion Questions |12-1. |What are the important administrative considerations in the capital budgeting process? | | | | | |Important administrative considerations relate to: the search for and discovery of investment opportunities‚ the | | |collection of
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12 Hunger‚ Eating‚ and Health Why Do Many People Eat Too Much? 12.1 12.2 12.3 12.4 Digestion‚ Energy Storage‚ and Energy Utilization Theories of Hunger and Eating: Set Points versus Positive Incentives Factors That Determine What‚ When‚ and How Much We Eat Physiological Research on Hunger and Satiety 12.5 12.6 12.7 Body Weight Regulation: Set Points versus Settling Points Human Obesity: Causes‚ Mechanisms‚ and Treatments Anorexia and Bulimia Nervosa ISBN 0-558-78571-9 Biopsychology
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