International business Important topics: Ch 12-The Strategy of International Business * Explain the concept of strategy. * Understand how firms can profit from expanding globally * Understand how pressure for cost reduction and pressures for local responsiveness influence strategic choice * Be familiar with different strategies for competing globally and their pros and cons. * Explain the pros and cons of using strategic alliance to support global strategies Ch 13-The Organization
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CHAPTER Marketing Channels Delivering 12 Customer Value PRE VIEWING We now arrive at the third marketing mix tool—distribution. Firms rarely work alone in creating value for customers and building profitable customer relationships. Instead‚ most THE CONCEPTS are only a single link in a larger supply chain and marketing channel. As such‚ an individual firm’s success depends not only on how well it performs but also on how well its entire marketing channel competes with competitors’ channels
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and describe the four product/market expansion grid strategies and explain which strategy Google implemented with the Nexus One. The four product/market expansion grid strategies are market penetration‚ market development‚ product development and diversification. Market penetration is a growth strategy that increase sales to the existing market without changing the existing product. Market development is a growth strategy that selling the existing product into new market segments. Product development
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FINC/ECON 3240 - International Finance Homework Solution Chapter 1 2. Comparative Advantage. a. Explain how the theory of comparative advantage relates to the need for international business. ANSWER: The theory of comparative advantage implies that countries should specialize in production‚ thereby relying on other countries for some products. Consequently‚ there is a need for international business. b. Explain how the product cycle theory relates to the growth of an
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INTERNATIONAL BUSINESS Pham To Mai Faculty of Economics National University of HCMC Part II INTERNATIONAL BUSINESS ENVIRONMENT INTERNATIONAL TRADE THEORY AND POLICY INTERNATIONAL TRADE THEORY Mercantilism Gold and silver were mainstays of national wealth. It was in a country‟s best interests to maintain a trade surplus maximize exports and minimize imports. Limitation: “Zero-sum game” Theory of Absolute Advantage Adam Smith (1776) Countries should produce
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Comparison of penetration testing tools for web applications Frank van der Loo Supervisor: Erik Poll Research number: 653 Student number: 0314005 August 15‚ 2011 Executive summary Testing the security of web applications with automated penetration testing tools produces relatively quick and easy results. However there are a lot of such tools‚ both commercial and free. In this thesis a selection of such tools are tested against a number of dierent test cases to compare the tools
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study of international business is fine if you are going to work in a large multinational enterprise‚ but it has no relevance for individuals who are going to work in small firms.” Evaluate this statement. This statement might have held more truth years ago‚ but certainly not today. The workplace is drastically changing on a constant basis and the world is becoming integrated. I believe it is important to study international business for large and small corporations and any type of business. All
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Chapter 1: The shift toward a more integrated and interdependent world economy is referred to as a) economic integration b) economic interdependency c) globalization d) internationalization The correct answer is c. The merging of historically distinct and separate national markets into one huge global marketplace is known as a) global market facilitation b) cross-border trade c) supranational market integration d) the globalization of markets The correct answer is d. Firms that are involved in international
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CHAPTER 12 - DANONE IN CHINA 1. What were the intentions of Wahaha Group and Danone when setting up joint ventures in China? The intentions of Wahaha Group to joint venture with Danone is Wahaha Group expected to adopt new technology and managerial techniques from Danone. The Wahaha Group is also need cash to expand. On the other hand‚ the Danone has different intentions when deciding do the Join Venture with Wahaha Group. As the foreign companies‚ Danone has lack of management depth and size
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these archetypes. • Centralized exporter • International projector • International coordinator • Multi-centered MNE 2. Is there one best model? Why or why not? No‚ there is no best model‚ because using which model is depends on host country and FSAs. 3. Do you consider a centralized exporter a true multinational? Yes‚ it has operation in more than one country. 4. What does it mean that the FSA is embodied in the product in case of an international exporter? Exporters develop products on the
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