Brunel Business School Master of Science ------------------------------------------------- ------------------------------------------------- TITLE STRATEGIC MARKETING MANAGEMENT MODULE CODE MG5553 Individual Coursework Assignment Word Limit: 3000 words Submission Deadline: Monday‚ 21st January 2013 by 12 noon The assignment requires you to carry out a Marketing Research and Planning Project covering a period
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develop skills with which they will be able to demonstrate: • The ability to keep ‘up to date’ on legislative and regulatory matters and changes‚ and determine their effects on business performance‚ management planning and decision making Task Overview: “There is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profit so long as it stays within the rules of the game….” (Milton Friedman‚ 1970) a. From an accounting
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Cruises‚ i.e.‚ sea voyages for pleasure‚ offer passengers the convenience of an assigned cabin as they sail along a fixed itinerary that concludes at their original point of sea embarkation. Almost everything about the entire cruise industry is international‚ from the routes traveled to the use of flags of convenience to the locations of shipyards to the staffing of vessels. By far the largest cruise competitor is Carnival Corp.‚ which claims more than 40 percent of the global cruise market and owns
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Briefly discuss the three types of staffing policies in international business. Discuss the staffing policies adopted by MNCs (Multi-National Company) operating in Singapore. Which is the most attractive approach and why? The 3 types of staffing policies are ethnocentric‚ polycentric‚ and geocentric. Ethnocentric approach fills key management position with parent-country nationals. Advantage: * Overcome the lack of qualified manager in host country * Unify corporate culture. * Transfer
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Analysis of the BRICs economy a) Map the likely evolution of the BRICs. What indicators might companies monitor to guide their investments and actions? Answer: The BRICS are distinguished by their large‚ fast-growing economies and significant influence on regional and global affairs. As of 2013‚ the five BRICS countries represent almost 3 billion people‚ with a combined nominal GDP of US$14.8 trillion‚ and an estimated US$4 trillion in combined foreign reserves. The BRICS countries encompass
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#1 What marketing strategy was Levi Strauss using until the early 2000s? Why did this strategy appear to work for decades? Why was it not working by the 2000s? The marketing strategy used until the early 2000s was very simple. The strategy was to sell the same products worldwide and not to change them based on location or culture. This strategy appeared to be working because many people just wanted jeans and at the time this is what was offered and so people bought them. The old strategy was designed
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Journal of the Air and Waste Management Association 2004;54:644e80. [2] Moriarty P. Environmental and resource constraints on Asian urban travel. International Journal of Environment and Pollution 2007;30(1): 8e26. [3] Crutzen PJ. Albedo enhancement by stratospheric sulfur injections: a contribution to resolve a policy dilemma? Climatic Change 2006;77: 211e9. [4] Lovins AB. More profit with less carbon. Scientific American; 2005 September. 52e61. [5] Turton H. Sustainable global automobile transport in
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Ch. 4 SOLUTIONS TO BRIEF EXERCISES BRIEF EXERCISE 4-1 STARR CO. Income Statement For the Year 2010 Revenues Sales $540‚000 Expenses Cost of goods sold $330‚000 Wage expense 120‚000 Other operating expenses 10‚000 Income tax expense 25‚000 Total expenses 485‚000 Net income $55‚000 Earnings per share $0.55* *$55‚000 ÷ 100‚000 shares. Note: The increase in value of the company reputation and the unrealized
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poor and workers seriously suffer during the production process. The willingness of Wal-Mart to fight with the abusive system‚ in which these plants produce their products that we can see on Wal-Mart shelves‚ is an example of ethical way of doing business. If all shopping chains would adhere to a code of ethic in that way‚ it would really make a difference in the world. The benefit is that Wal-Mart is a place where people can do their shopping and be sure‚ they are buying stuff manufactured at plants
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groups. 2. What are the factors that add to the complexity of international marketing research? Ethnocentrism‚ polycentrism‚ regiocentrism‚ geocentrism. 3. What are the steps to be taken in coordinating international research? Identifying and defining your problem Developing your approach Establishing research design and strategy Collecting the data Performing data analysis Reporting and presentation 4. What are some ethical problems that marketing researchers face in designing
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