strategy Fast track external analysis * Gather information from your customer files‚ your competitor‚ public sources‚ market research etc * Think about events in the world at large and how they have affected‚ do affect and could affect your business * Analyze your customer base‚ understand your market and think about how it could be expanded * Identify and analyze your existing and potential competitors * Write a short description about your existing market * Write a short description
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Kentucky Fried Chicken. And then next parts will analysis the international business of the Kentucky Fried Chicken. Finally the report will give some recommendations to the KFC. Background to Kentucky Fried Chicken Kentucky Fried Chicken (KFC) was established in Louisville‚ Kentucky‚ United states as a chain of fast food restaurant by Colonel Harland Sanders in 1952. At first the Colonel started to implement the franchising business operation with the Chicken Secret Recipe by travel tower to
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THE FUNDAMENTALS OF INTERNATIONAL BUSINESS 1- The fundamental of international biz Object: product for exchange (tangible; intangible) - Tangible: something we can touch or use it immediately (furniture‚ electronic appliance) - Intangible: trademark intellectual propriety right 2- Main part: people who conduct a biz exchange 3- Biz activities: Transfer of cargo and its ownership (buy your own car) or right of use (be a diver). International Biz law Role: it is to adjust the biz relationships
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strength in one culture was found to be an impediment for leadership in another culture. Global business organisations have their cultures developed and shaped by the business and the people who run them. Most global business leaders are products of unique cultures determined by their regions of study and previous employments. A good example is the case of a British executive who studied in the American business schools and was placed in charge of a Japanese firm in Brazil. The executive was required to
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ASSIGNMENT Course Code : IBO – 01 Course Title : International Business Environment Assignment Code : IBO – 01/TMA/2013-14 Coverage : All Blocks 1. Explain in detail four of the main multilateral environmental agreements with trade provisions. A. CITES Objectives and Overview of CITES The principle objective of CITES‚ which entered into force in July 1975‚ is to ensure that international trade in specimens of certain wild animals and plants
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Part 1. Identify International business opportunities and business skills Task 1 A. The product or service you chose. Give reasons why you believe it is a suitable for export. The product chose is Guarará Antarctica made in Brazil and will be export to Australia. Guaraná Antarctica is a guaraná-flavoured soft drink‚ originating in Brazil and manufactured and distributed by Anheuser-Busch InBev. It was created in 1921 by Pedro Baptista de Andrade for Companhia Antarctica Paulista‚ now part of Anheuser-Busch
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CASE: ‘Insallah: An Expatriate Challenge’ [Saudi Arabia] Sells Bladeco & steel products “Wasta” = connections “Insallah” = a feeling or cultural norm – God willing Masculinity – Mustafa refused to conduct business with a woman High Power Distance – Helped get US representative out of jail for drinking water during Ramadan Relationship-Focused & Highly Collectivist CASE: ‘Co-operating & Communicating Across Cultures’ [Germany] German led project (Jim from US to Germany) Then; American led
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categorize your problems and solutions? What was as short-term and what was a long-term problem? Standing as Mr. shuhei’s point of view‚ I would like to concentrate on the overall manufacture framework‚ which was how Toyota was running its oversea business in the historical strategy chosen and market response in the following fiscal year. Toyota has two main largest oversea markets‚ North America and Europe. At first‚ I want to focus on comparing the two main oversea markets. For the North America
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Chapter 4 - Ethics in International Business Introduction • Business ethics are the accepted principles of right or wrong governing the conduct of business people • An ethical strategy is a strategy or course of action that does not violate these accepted principles Ethical Issues in International Business • Many of the ethical issues and dilemmas in international business are rooted in the fact that political systems‚ law‚ economic development‚ and culture vary significantly
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International Business Concepts 1st Concept: Sovereign Wealth Funds Sovereign Wealth Funds are investment funds controlled by governments holding great amount of stakes in foreign businesses aiming to gain profits and stimulate its national economy. Charles Ortel‚ reporting for Washington Times‚ expresses our urgency as a nation to create an American Sovereign Wealth Fund. If our government soon capitalizes $1 trillion‚ America can succeed in reaching and over passing other countries that currently
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