Brunel Business School Master of Science ------------------------------------------------- ------------------------------------------------- TITLE STRATEGIC MARKETING MANAGEMENT MODULE CODE MG5553 Individual Coursework Assignment Word Limit: 3000 words Submission Deadline: Monday‚ 21st January 2013 by 12 noon The assignment requires you to carry out a Marketing Research and Planning Project covering a period
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Innovation Index Between the G20 Versus the Next 11 Countries Dutta‚ S. and Lanvin‚ B. (2013). The Global Innovation Index 2013: The Local Dynamics of Innovation‚ Geneva‚ Ithaca‚ and Fontainebleau. Frantzen‚ D. (2000). “R&D‚ Human Capital and International Technology Spillovers: A Cross Country Analysis‚” Scandinavian Journal of Economics‚ Vol Hamel‚ G. and Prahalad‚ C.K. (2006). The core competence of the corporation strategic learning in a knowledge economy. (In Hahn‚ D. & Taylor‚ B.‚ eds. Strategische
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7/16/2013 LESSON 2 THEORIES OF INTERNATIONAL BUSINESS Instructor: LTT. Xuân 1 Content Instructor: LTT. Xuân 2 1 7/16/2013 AN OVERVIEW • Free trade refers to a situation where a government does not attempt to influence through quotas or duties what its citizens can buy from another country or what they can produce and sell to another country International trade allows a country to specialize in the manufacture and export of products that can be produced most efficiently
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lean production mode is still applicable in its target. Table of content Executive Summary 2 Table of content 3 1.0 Introduction 4 2.0 Competition position of Toyota 4 3.0 Market intelligence of the Chinese automobile market 5 4.0 Business environment analysis of the Chinese auto market 6 4.1 Political and legal environment 6 4.2 Economic environment 7 4.3 Social environment 8 4.4 Technological environment 8 4.5 Natural environment 9 5.0 Market entry strategy of
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Clifton Alston International Business Japanese Malaise Case July 21‚ 2013 1. The Japanese has stagnated due to Japanese banks‚ which had financed much of the boom in asset prices with easy money‚ now found their balance sheets loaded with bad debt‚ and they sharply contracted lending and deflation. The Nikkei average plunged from nearly 39‚000 points in December 1989 to about 14‚300 points in August 1992‚ thereby losing about 60% of its value. As a result‚ investors lost the equivalent
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1. What are the three main causes of small-business failure? a. The 3 main causes of businesses fail are management shortcomings‚ lack of training‚ and government regulations. Many times people are unprepared for the demands of running a small business. It takes all of your time‚ money and energy to keep a small business alive. . In the beginning it’s all about you and you have to be honest with yourself about just how capable of a manager you are. If you make rash‚ fearful decisions or if you
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standard-setting comparative assessment of global political rights and civil liberties. Published annually since 1972‚ the survey ratings and narrative reports on 193 countries and 15 related and disputed territories are used by policymakers‚ the media‚ international corporations‚ civic activists‚ and human rights defenders to monitor trends in democracy and track improvements and setbacks in freedom worldwide. The Freedom in the World survey provides an annual evaluation of the state of global freedom as
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foreign market entry mode. Describe scenarios when licensing might be the preferable one of the two entry modes. 9. International franchising is often regarded as a low-risk foreign market entry strategy. Does this view fully reflect the attraction of international franchising as a market entry mode? 10. Under what circumstances would a BOT system make sense as an international marketing
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International Business Essay Exam #2 In what kind of industries does a localization strategy make sense? When does a global standardization strategy make most sense? The industry that localization strategy would make sense would be the automotive industry‚ manufacturing factories‚ and I want to stay the big chain grocery stores. By these firms customizing the products they offer to local demand‚ the firm increases the value of that product in the local market. But on the downside‚ it involves
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Briefly discuss the three types of staffing policies in international business. Discuss the staffing policies adopted by MNCs (Multi-National Company) operating in Singapore. Which is the most attractive approach and why? The 3 types of staffing policies are ethnocentric‚ polycentric‚ and geocentric. Ethnocentric approach fills key management position with parent-country nationals. Advantage: * Overcome the lack of qualified manager in host country * Unify corporate culture. * Transfer
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