economic differences‚ religious differences‚ historical differences‚ language differences‚ differences in actual and potential target groups. 2. What are the factors that add to the complexity of international marketing research? Ethnocentrism‚ polycentrism‚ regiocentrism‚ geocentrism. 3. What are the steps to be taken in coordinating international research? Identifying and defining your problem Developing your approach Establishing research design and strategy Collecting the data Performing
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Cruises‚ i.e.‚ sea voyages for pleasure‚ offer passengers the convenience of an assigned cabin as they sail along a fixed itinerary that concludes at their original point of sea embarkation. Almost everything about the entire cruise industry is international‚ from the routes traveled to the use of flags of convenience to the locations of shipyards to the staffing of vessels. By far the largest cruise competitor is Carnival Corp.‚ which claims more than 40 percent of the global cruise market and owns
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Chapter 1 The Problem and Its Background Introduction Everyone is aware that Information Technology (IT) has played a very significant role in taking bussinesses and educational institutions to new heights. Before the advent of computers and relevant technology‚ business and information management were totally done using manual resources. As a result‚ the time taken to complete a task was more‚ quality of work was not up to the mark‚ and the procedures also tended to be more complicated (Rampur
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economies Abstract This article is based on giving advice to John Lewis on expanding to an emerging foreign market‚ China. It evaluates the dynamic challenges that western developed companies faced when expanding to emerging markets. By analyzing two case studies of failure to enter emerging markets‚ which are the cases of Wal-Mart entering into Brazil and Best Buy entering China‚ a few recommendations are made to John Lewis to consider and be aware of when expanding. This research focuses on a number
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next taxable dollar you earn. • Your __ average ___ tax rate measures the total taxes you pay divided by your taxable income. • __ Cash flow from operating activities ___ refers to the cash flow that results from the firm’s ongoing‚ normal business activities. • __ Cash flow from investing ___ refers to the changes in net capital assets. • ___ Net working capital __ refers to the difference between a firm’s current assets and its current liabilities. • __ Cash flow from operations
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Briefly discuss the three types of staffing policies in international business. Discuss the staffing policies adopted by MNCs (Multi-National Company) operating in Singapore. Which is the most attractive approach and why? The 3 types of staffing policies are ethnocentric‚ polycentric‚ and geocentric. Ethnocentric approach fills key management position with parent-country nationals. Advantage: * Overcome the lack of qualified manager in host country * Unify corporate culture. * Transfer
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MKT/571 Week 2 Quiz Which of the following is known as the process of creating a segment storyboard to test the attractiveness of each segment? Marketing-mix strategy Segment attractiveness Segment acid test Needs-based segmentation Which of the following is used to determine a competitive frame of reference for brands to compete against other brands due to their closeness as substitutes? Product membership Industry membership Market membership
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Subsidies * A subsidy - a government payment to a domestic producer * Subsidies help domestic producers * compete against low-cost foreign imports * gain export markets * Consumers typically absorb the costs of subsidies Tariffs * Tariffs * increase government revenues * provide protection to domestic producers against foreign competitors by increasing the cost of imported foreign goods * force consumers to pay more for certain imports
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“Ultimately‚ the study of international business is no different from the study of domestic business. Thus‚ there is no point in having a separate course on international business”. Evaluate this statement. The international business differs from the domestic business because: * Countries are different in a range of ways: cultures‚ political systems‚ economic systems‚ legal systems and levels of economic development. * The range of problems confronted in an international business is wider and
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an organisation for which you do or might work‚ a detailed process whereby it will be possible to investigate‚ identify‚ assess‚ and include the needs of customers in planning processes. Company: Sports Car Mania Contents Summary 2 Investigate 2 Identify 2 Divide the total market into market segments 3 Identify what drives demand in each segment 3 Methods of identifying specific customers 4 Assess 4 Customer needs and expectations 4 Summary Investigating‚ identifying‚ assessing
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