Assignments for International Business Management Assignment 1: The TATA case Tata Cars‚ India‚ has become the focus of public attention‚ and has caught the beady eyes of competitors in the automobile industry since it announced it would put the cheapest car ever on the market – first in India‚ but eventually also in the rest of the world. This plan is seen as a revolution in the car industry. Many potential customers all over the world anticipated the arrival of the Tata Nano. Millions of people
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Difference In International Business Versus Domestic Business The impact of China’s new membership in the World Trade Organization is much debated‚ but most agree that inflows of foreign direct investment will pick up. Foreign firms will have unprecedented access to geographic regions and economics sectors but must contend with China’s general lack of codified laws‚ the regional diversity of "legal systems" and practices‚ and the absence of case precedents. A literature survey and in-depth interviews
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Read about Integrated Marketing Communication (IMC) marketing approach. Group 1: Company A is Sony Company B is LG Group 2: Company A is Canon Company B is Panasonic Group 3: Company A is HTC Company B is Samsung Instructions: 1) Locate the company A’s website. 2) Look for the key message/messages of the company A. 3) Locate a recent company A’s video commercial (on the television or from Youtube) or a print advertisement. What is the key message/messages
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Starbucks Coffee: International Business Practices Starbucks is undoubtedly an international brand. The history of coffee traces back to Ethiopia‚ Africa‚ India‚ Arabia‚ and Europe‚ and has been traded abroad since the 11th century. Understanding the demand and widespread market for coffee‚ Starbucks has triumphantly capitalized both the domestic market‚ and the varied international markets as well. Possessing about 6‚500 retail sites worldwide‚ Starbucks’ net is spread across thirty countries
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International Business – Essay Questions 1. Gini Coefficient: The gini index is a measure of statistical dispersion‚ a measure of the inequality of a distribution‚ 0 being total equality and a value of 1 maximal inequality. It is most commonly used in economics to assess the inequality of wealth or income‚ but is also used in other fields such as health‚ science‚ ecology‚ chemistry and engineering. Gini coefficients range from 0.23 (Sweden) to 0.70 (Namibia)‚ but not every country has been assessed
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People around the globe are more connected to each other than ever before. Information and money too flow more quickly than ever before. Goods and services produced in one part of the world are increasingly available in all parts of the world. International communication is commonplace. This phenomenon has been titled “globalization.” The era of globalization is fast becoming the preferred term for describing the current times. Because we are thoughtful people concerned about world affairs‚ our job
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Section One: Questions # 2 and #3 Question #2 a. Define and explain the term Culture Ans.: Culture is a set of shared values‚ understandings‚ assumptions‚ and goals that are learned from earlier generations‚ imposed by present members of a society‚ and passed on to succeeding generations. Culture is basically the way of life of a people: what they eat‚ the music they listen‚ how they dress‚ their meal times‚ their language and art form‚ and so on. b. Give examples if operational conflicts that
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International Business Case Study Sun Life Financial and Indian Economic Surge How is the Insurance market in India changing? Why is India an attractive market for investment? The insurance market in India has undergone significant changes over the past few years The Insurance Act of 1938 was the first legislation governing all forms of insurance to provide strict state control over insurance business. Life insurance in India was completely nationalized on January 19‚ 1956‚ through the
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Current Affairs on International Business The following NEWS on International Business is compiled from various sources. The source and the date is mentioned on every news. The students are expected to browse more on the same and keep a track depending on their sector specific interests. India cuts sensitive list for SAARC NLDC (21.08.2012) New Delhi: India has reduced the number of items in the sensitive list for SAARC’s non-least developed countries (NLDCs) like Pakistan‚ a move which will
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Topic: Competitive Advantage‚ Competitive Strategy Case: #10 Samsung Electronics Samsung Electronics (Korean) faces the prospect of large-scale Chinese entry into its DRAM chip business. Before deciding how to respond it should establish the sources of its competitive advantage. Does the company have a distinct dual advantage of being both low-cost and differentiated? This case provides detailed cost and pricing estimates across all significant DRAM product generations and product architectures
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