"International business simplified market penetration grid" Essays and Research Papers

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    International business- Commercial that crosses the boarders of two or ore nations Globalization – trend toward greater economic‚ cultural‚ political‚ and technological‚ interdependence among national institutions and economies. General agreement on Tariffs and Trade (Gatt) – Treaty designed to promote free trade by reducing both tariffs and nontariffs barriers to international trade. World Trade Organizations – International organization that enforces the rules of international trades

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    old or new economy‚ increasingly see the entire world as a source of business opportunities 7. Why? • World is becoming one connected economy • Any company from any country can become a competitor • The internet crosses national boundaries – the click of a mouse allows even the smallest of businesses to go global immediately • Companies can no longer afford the luxury of assuming that success in their home market equates to long-term profitability □ An integrated global economy

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    1. Does the country market that you recommended for Eco Store Company match the objectives for the organisation and what is the competitive advantage of choosing that market? Eco store was found in New zealand in 1993. In 2002‚ ecostore launched into New Zealand supermarkets‚ followed by Australia in 2004 and‚ after that in 2005 eco store expanded the range to include household cleaners‚ body care and baby care. Eco store products have a wealth of scientific research and innovation behind them. Under

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    Fremont‚ California with 450 employees as well as some R&D‚ the ergonomic designs are developed in Ireland‚ and the products are manufactured in Taiwan and China. The comparative advantage is that it is the most cost effective to break up the business in many different countries that specialize in a certain job. Q-3.Who creates more value for Logitech‚ the 650 people it employs in Fremont and Switzerland‚ or the 4‚000 employees at its Chinese factory? What are the implications of this observation

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    marketing expansion grid

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    expansion grid. Marketing has the main responsibility for achieving profitable growth for the company. The market expansion grid is a portfolio-planning tool for identifying company growth opportunities through market penetrationmarket development‚ product development and diversification. To go into details on the points‚ let’s consider the company Under Armour‚ established in 1996 in the US‚ it is a leading brand that produces performance sports apparel First‚ market penetration is defined

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    pertaining to actual usage. Smart grids allows for two way communications between the electricity company and the homes allowing both electric companies and homes to operate more efficiently. This two way communication will allow home users to cut costs by efficiently utilizing energy. Smart grids will also allow the electricity companies to raise prices when the demand is high and lower prices when the demand is low. Mirroring the price advantage‚ smart grids will allow the user to dictate the

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    International business negotiation 1 Introduction Sensitivity to cultural differences is very important in today’s international business arena. Culture profoundly influences how people thinking‚ communication and behave. Nowadays‚ business executives are finding themselves in precarious situations due to culturally rooted differences in business protocol‚ language and value system. Therefore‚ being aware of the influence of culture on international business negotiations and the proper

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    International Business Concepts 1st Concept: Sovereign Wealth Funds Sovereign Wealth Funds are investment funds controlled by governments holding great amount of stakes in foreign businesses aiming to gain profits and stimulate its national economy. Charles Ortel‚ reporting for Washington Times‚ expresses our urgency as a nation to create an American Sovereign Wealth Fund. If our government soon capitalizes $1 trillion‚ America can succeed in reaching and over passing other countries that currently

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    MBA-IB International Business Environment UNIT – I INTERNATIONAL BUSINESS – AN OVERVIEW Content Outline • • • • • • • • • Introduction Definition and meaning of international business Scope of international business Special difficulties in international business Benefits of international business Understanding of international business environment Framework for analyzing the international business environment Summary Review Questions INTRODUCTION One of the most dramatic and significant

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    International Business Ch

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    Gustavo Garcia October 15‚ 2014 International Business Chapter 1 1. What are the differences among multidomestic‚ global‚ and international companies? A multidomestic company (MDC) is an organization with multicountry affiliates‚ each of which formulates its own business strategy based on perceived market differences. Multidomestic companies‚ in contrast‚ have been defined as a kind of holding company with a number of overseas operations‚ each of which is left to adapt its products and marketing

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