Exercises for Marketing Management Section A • Indicate your answer by writing the letter corresponding to the correct answer in the questions. 1. Behavioural theory Maslow’s hierarchy of needs: a. Physiological need‚ safety needs b. Physiological need‚ safety needs‚ social needs c. Physiological need‚ safety needs‚ social needs‚ Esteem needs‚ Self-actualization d. Safety needs‚ social needs‚ Esteem needs‚ Self-actualization 2. Setting low price and aiming to enlarge market share
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To what extent does a mature and cyclical product market drive corporate restructuring? Use an extended example to discuss whether restructuring transforms market and financial performance. An organization which is operating in a mature market means that the product does not have the scope to grow anymore. The product has reached its peak‚ with no prospects to increase‚ as the product is has become most popular in the market and no one else will be willing to buy it. A cyclical market is one which
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Chapter 4_class exercise True/False 1. The forecasting time horizon and the forecasting techniques used tend to vary over the life cycle of a product. Answer: TRUE 2. A time-series model uses a series of past data points to make the forecast. Answer: TRUE 3. Cycles and random variations are both components of time series. Answer: TRUE 4. One advantage of exponential smoothing is the limited amount of record keeping involved. Answer: TRUE 5. If a forecast is consistently greater
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Chapter 01 The Cycles of the Sky Multiple Choice Questions 1. After a full moon‚ about how long is it until the next new moon? A. A month B. Two weeks C. A week D. Six hours 2. If there is a full moon visible from Paris one evening‚ twelve hours later in Australia there will be a _________ visible. A. Full moon B. New moon C. First quarter moon D. Crescent moon 3. Directly above the Earth’s equator lies the ______________ in the sky. A. North celestial pole B. South celestial pole
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Problems form Corporate Finance 1. Compute the following: Present Value | Years | Interest Rate | Future Value | $227‚382 | 20 | 5 | | | 16 | 17 | $886‚073 | $25‚000 | 18 | | $143‚625 | $1‚941 | | 5 | $3‚700 | 2. At 9 percent interest‚ how long does it take to double your money? To quadruple it? 3. In 2006‚ a gold $3 coin minted in 1879 was auctioned for $9.000. For this to have been true‚ what was the annual increase in the value of the coin? 4. You can earn 0
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Although I am not sure what I will choose when I am older‚ I think this one sounds the best and most intriguing. I just want to have a lot of interest on my savings account as I grow older. 5. Which strategy for saving do you think would work best for you? Why? (3-6 sentences. 2.0 points) The simple answer to successful saving is regularity. For the working masses that usually means having their designated savings withdrawn from their earnings and deposited into the appropriate vehicle (i.e. 401K
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Parking for the game was expected to cost approximately $22‚ and Gottfried would probably spend another $15 for a souvenir program and food. It is now December 14. The Titans were having a miserable season and the temperature was expected to peak at 5 degrees on game day. Mike therefore decided to skip the game and took his wife to the movies‚ with tickets and dinner costing $50. The sunk cost associated with this decision situation is: A. $20. B. $50. C. $70. D. $107. E. some other amount. Sunk
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ABBE 1013 MICROECONOMICS TUTORIAL 5 SECTION A: MULTIPLE-CHOICE QUESTIONS 1. If an increase in income results in an increase in the demand for chicken‚ then chicken is a/ an ___________________________. A. neutral good B. luxury good C. normal good D. inferior good 2. Two goods are complements if the ____________________. A. cross elasticity of demand is negative B. income elasticity of demand is negative C. cross elasticity of demand is positive
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CHAPTER 1 The Changing Role of Managerial Accounting in a Dynamic Business Environment ANSWERS to Review Questions 1-1 The explosion in e-commerce will affect managerial accounting in significant ways. One effect will be a drastic reduction in paper work. Millions of transactions between businesses will be conducted electronically with no hard-copy documentation. Along with this method of communicating for business transactions comes the very significant issue of information security. Businesses
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Chapter 5: Making a Living I. Adaptive Strategies Yehudi Cohen (1974) argued that similar economic causes have similar sociocultural effects Ex. There are clear similarities among societies that have a foraging strategy Cohen developed a typology of five adaptive strategies: Foraging Horticulture Agriculture Pastoralism Industrialism A. Foraging Although there are different types of foragers‚ they all share one essential feature: people rely on nature to make their living. Animal domestication
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