Advertising and Public Relations | | Executive Summary Best known for their “Just do it” branding‚ Nike was founded in 1955 by an athlete named Phil Knight who ran track for Bill Bowerman. Originally starting as a footwear distributor for a company known today as “ASICS”‚ the founders of the company decided to take a different approach to their business. When they launched their Nike line‚ they realized that having an athlete endorse their shoes would be a great way to reach out to the world
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Nike Nike was founded in 1964 by Philip Knight and Bill Bowerman. They started to design shoes that were lighter‚ better padded‚ and featured waffle like patterns in their rubber sole. At first not much commercial success. After that they started importing low cost‚ high quality running shoes out of Asian countries. A deal was made with Onitsuka to import these hoes to the US‚ there were sold under the brand name ‘Blue Ribbon Shoes’ (BRS). Their initial shipment were only 200 shoes. By 1964 BRS
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120-035L 2 October 2014 The Seven Dimensions of Wellness What does wellness mean to me? Well‚ wellness to me is being healthy in every aspect of life. It is not just when you aren’t feeling sick. It is when you strive to be in good health with anything whether it’s studying for a test‚ eating healthy foods‚ or just simply interacting with friends. With this there is always room for improvement when it comes to anybody. So I have set some goals with the seven dimensions of wellness and by the end of the
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Nike Case Answers– Spreading out to stay together 1. When Nike CEO Phil Knight stepped down and handed his job to Bill Perez‚ he stayed on as chairman of the board. In what ways could Knight’s continued presence on the board have created an informal structure that prevented Perez from achieving full and complete leadership of Nike? Answer: Informal structures are the set of unofficial relationships between organization members. Potential advantages of informal structures: ▪ Helping people
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Content Nike Strategic Audit Page 2 Appendix A IFAS‚EFAS‚SFAS Page 10 Appendix B Nike Porter ’s Five Page 11 Appendix C Nike Financial Data Page 14 References Page 19 I- Current Situation A. Current Performance Robust financial position‚ $ 15 billion net Profit (See appendix B). Market share around 47%. 28‚000 employee B. Strategic posture 1. Mission To bring inspiration and innovation to every athlete in the world. 2. Objectives Provide an environment
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Nike Financial Analysis Nike is a company that has thoroughly embedded itself into the psyche of people around the world. It’s a company that started with humble origins from selling footwear in the basement to becoming the behemoth in the athletic industry. Bill Bowerman‚ University of Oregon track & field coach‚ and Phil Knight‚ middle-distance runner under Bowerman co-founded Nike. Nike was first established as Blue Ribbon Sports in 1964 as a partnership and the name Nike was officially adopted
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Introduction: This paper is a case study of Nike Inc. I will give a brief overview of the history‚ products‚ company goals‚ company challenges‚ financial report and sourcing strategies. My main sources of information are internet databases‚ company annual reports‚ and financial articles. Company Overview: Nike Nike incorporated‚ the world’s leading designer and marketer of authentic athletic footwear‚ apparel‚ equipment‚ and accessories for a wide variety of sports and fitness activities
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Terry Catherman July 4‚ 2011 MHR 6551 Training and Development Five Dimensions of Culture Hofstede identified five dimensions of culture. His work identified the differences of people and behavior that shapes the behavior of people. The first is the individualism/ collectivism orientation. This is a two part definition. Individualism focuses on the individual’s goals and accomplishments. This culture will build a high degree of self respect and independence and what is best for them. Collectivism
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2. Discuss the dimension of Service Quality and explain how you will use those dimensions to gain competitive advantage over your competitors. In today’s competitive environment‚ organizations must earn the customer’s trust by consistently meeting or exceeding expectations. The disparity between expectation and perception is the major determining factor in a customer’s assessment of quality of service. Service quality and customer service is very important. One of the most important customer
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Hofstede’s value’s system Dimensions of Values The affect the four dimensions‚ Power Distance‚ Uncertainty avoidance‚ Masculine/femininity and Individual v. Collectivism have on organzational behavior shows in all cultures and cross cultures. As with power distance when dealing with other cultures you have to adapt your company values to that of the society in which you live and the people that you employ and the public that you deal with. In organizational behavior you have to be able
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