American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s University of Halmstad School of Business and Engineering Master International Marketing American Fast Food in Chinese Market: A Cross-Cultural Perspective ----The Case of KFC and McDonald’s Master’s Dissertation in International Marketing‚ 15 credits Final seminar Spring‚ 2009 Authors: Yu Cui Zhang Ting ----------- 860630-T086 850402-T042 Supervisor: Gabriel Awuah
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Setting up a fast food joint in India (Feasibility Report) Prepared By: Alankar MBA – International Business Indian Institute of Foreign Trade‚ Delhi Introduction Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food‚ typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. Also
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“Assess the merits and demerits of international licensing as a mode of entry into new markets” Disney does not have to produce t-shirts‚ USB sticks and even waffles with Mickey Mouse’s happy face on it. Instead‚ it can license the right to use its famous character to different companies around the globe and enjoy the hefty royalties‚ which in 2010 totaled 28.6 billion dollars (Rorie‚ 2011). Does it then mean that licensing as a mode of entry into foreign markets is the best option available?
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1.1 INTRODUCTION Fast food is generally food or a meal which is pre-prepared‚ or which can be quickly cooked when you order it. You can buy fast food almost anywhere. Although fast food trend is quite new in Pakistan yet it is growing very fast‚ this indicate that such type of fast food restaurant have a very bright future in Pakistan .The two major fast food restaurants that have their outlets in the whole world‚ are giving tough competition to each other in Pakistan. Our research is based on
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Organizational behaviour in fast food industry is an important area to analyze as fast food sector is growing rapidly. It has direct positive relation with organizational productivity. Around the globe‚ the penetration of fast food sector is enormous. A field study was conducted in order to evaluate the employees’ perception of various dynamics of organizational behaviour. The context selected was the fast food restaurants of Pakistan. A sample of 100 fast food restaurants’ employee was selected
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Over the past few decades‚ American’s increase in food marketing to children has closely tracked their increase in weight. Since 1980‚ the number of obese children has more than doubled to 16 percent. It soon becomes a big issue in our society because it threads American children’s health which causes them to consider fast food as their “primary meal”. Then the society starts to think who to blame. Is it the fast food companies’ false marketing or the parents’ responsibilities? According to the articles
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Fast Food Nation The first half of the book Fast Food Nation written by Eric Schlosser expresses the profound outcomes of fast food in America starting from its creation to today. Some of these examples include: more employment opportunities for teenagers‚ the creation of successful franchise owners‚ and a new revolutionary way to buy food. Schlosser talks about the major effect that fast food companies have made in the life of teenagers. According to Schlosser‚ “Teenagers have long provided the
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Zachary Buerkle November 12‚ 2012 Is fast food the new tobacco? Should government further regulate fast food advertisements as done with tobacco advertisements? On June 22 of 2010‚ over ten years of intensive planning from the FDA would finally result in the extensive regulation of the $89 billion tobacco industry. Although the newly created laws could not illegalize nicotine or tobacco‚ the FDA was given vast authority to regulate the ingredients in tobacco products as well as the way they
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Industry Analysis of the Fast Food Industry 1. A few of the chief economic and business characteristics of the global fast-food industry are as follows: In the market growth rate the expected food sales is predicted to increase by $208 billion by 2020 with us already being at $800 billion by 2001. Under entry barriers for the fast-food industry the main concerns would be the entry costs‚ location‚ capital cost‚ and licensing. For a business to have success they must have the right location. Under
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Fast Food in the United States Food prepared quickly for consumers is how we define fast food. Fast food restaurants main purpose is to provide food in a short amount of time for the customers. They are inexpensive‚ quick‚ and convenient. The first or the earliest fast food restaurant that had started this fast food chain is the infamous McDonalds. The first McDonalds was not how the current one is like now. It was actually a restaurant that served barbeque foods in the 1940s. The brothers
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