Contents 1.0 Introduction 3 1.1 Company Profile 3 2.0 Statement of Originality and Declaration Form 4 3.0 Objectives 5 3.1 To expend our business into international market. 5 3.2 To promote our home country (Malaysia) culture to foreign country 5 3.3 To increase sales and earn more profit from foreign country 5 4.0 Situation analysis 6 4.1 Market Place 6 4.2 Legal and Political 7 4.2.1 Legal and Political of Malaysia 7 4.2.1.1 Political system 7 Legal system 8 4.2.2 Legal and Political
Premium Coffee Malaysia
Chapter 1 Managers and Managing What is management? Management is the planning‚ organizing‚ leading and controlling of human and other resources to achieve organizational goals efficiently and effectively. Efficiency is a measure of how well resources are used to achieve a goal. Effectiveness is a measure of the appropiateness of the the goals an organization is pursuing and the degree to which the organization achieves those goals. Organizations are collections of people who work together and
Premium Management Decision making Organization
International Business Marketing and Global Strategy I. MUJI Branding 1. About MUJI MUJI (Chinese Brand name:無印良品) was born a Japanese groceries store. Its brand name “MUJI” means “no brand‚ quality goods”. It has a wide products range‚ but focus on everyday groceries. 2. Brand Spirit MUJI is a call to return to simplicity in daily life. Their primary goal is to ensure customers to not pay for what they cannot use ‚ hope to be a compass always pointing towards the necessities in life
Premium Brand Brand management Advertising
Ch.4: Culture Monday‚ May 20‚ 2013 2:01 PM -Interpret pictures differently -different countries have different perceptions of Americans -Polychronic- "without schedule" -Monochonic- with schedule -Direct culture- communicated through words -Indirect culture- message is not implicated by words but by things in context -High Context- body language‚ silence‚ behavior ‚ collectivism‚ polychronic -low context- predominantly through explicit statements in text or speech ‚ with feeling‚
Premium International trade Foreign exchange market Exchange rate
The Strategy of International Business Chapter 12 © McGraw Hill Companies‚ Inc.‚ © McGraw Hill Companies‚ Inc.‚ 12-1 The Firm as a Value Chain Primary Activities: Those activities having to do with creating‚ marketing and delivering the product to customers and providing support and after-sales service. Support Activities: Provide inputs that allow primary activities to occur. An Efficient Infrastructure: helps create value and reduce the cost of creating
Premium Strategic management Porter generic strategies Management
Ministry of Sound Case Study Richard Whittington The Ministry of Sound went from start-up to maturity in little over a decade. The case raises issues concerning both business strategy‚ particularly regarding sustainable competitive advantage and resources‚ and corporate strategy‚ particularly regarding diversification and internationalisation. There are also issues of ownership and organisation. In the end‚ the fundamental question is: what future for the Ministry? In 1991‚ 28-year-old
Premium Venture capital Nightclub
International business management refers to the effective management of business transactions that are to be performed across various countries. This is done to satisfy the objectives of people and organizations. Thus a firm should be aware of various issues while entering foreign markets. There are key political‚ cultural‚ social‚ legal and environmental issues that every organization must fully cover to ensure the smooth running of its business in foreign shores. Failure to do so may lead to may
Premium Management Globalization Marketing
of individualistic liberalism as a political theory and as institutionalized social practices sought to retain traditional social hierarchies‚ practices and institutions. There is also a conservative protectionist opposition to certain types of international capitalism. Paleoconservatives and other traditionalist ideologies are often in opposition to capitalist ethics and the effects they have on society as a whole‚ which they see as infringing upon or decaying social traditions or hierarchies that
Premium Socialism Capitalism Communism
Introduction International trade is exchange of capital‚ goods‚ and services across international borders or territories. In most countries‚ it represents a significant share of gross domestic product (GDP). While international trade has been present throughout much of history‚ its economic‚ social‚ and political importance has been on the rise in recent centuries. Industrialization‚ advanced transportation‚ globalization‚ multinational corporations‚ and outsourcing are all having a major impact
Free Globalization International trade Inflation
IB assignment 5 and 6 5a) Identify 2 strategic objectives that your firm had for entering a specific foreign country. In 2010 entered the Latin American market by acquiring the beer businesses of FEMSA in Mexico and Brazil. The FEMSA‚ Fomento Economico Mexicano is the largest Mexican and Latin American beverage company.1 Reasons for entering this continent is to achieve their goals‚ also mentioned as objectives in Heineken’s annual report. Two of these goals include Grow the Heineken brand
Premium Brand management Brand Africa