Intenational Marketing Plan Table of Contents Executive Summary Situation Analysis Description of product and or service Geographic description of the target market Environmental analysis Cultural analysis Economic analysis Legal environment Political factors and risk analysis Evaluate the market potential of a targeted buyer/ consumer segments Identify factors that influence their purchasing decisions Financial conditions (GDP‚ discretionary income‚ debt‚ credit)
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The Situation Analysis CUSTOMERS Customer Analysis in the United States: The Scarborough Wine Market Report recently released new research on the average American consumer of wine. The report states that within the last three month‚ approximately 39% of all Americans over the age of 21 have purchased a bottle of wine. In addition‚ 33% of purchasers have a household income of over $75‚000. Furthermore‚ of those surveyed‚ 39% of purchasers had attended at least some college. The report
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Zaxby’s in Canada: Company Report Executive Summary Introduction Zaxby’s was founded in 1990 as a franchised chain of fast casual restaurants primarily in the Southeastern United States. Guest loyalty‚ developing employees‚ expansion‚ and increased sales are the corporate vision that Zaxby’s has used to grow and develop its brand. Product/Service Zaxby’s is in business to provide a lunch and dinner fast food restaurant with high quality food products‚ as well as unsurpassed customer service
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in smart phones better. Marketing Export Marketing should be used in order to gain entry into the Singaporean market. Using the same strategies and marketing mix that were used in the United States and Europe will not allow Apple to gain any advantage in this market‚ much like what happened in Japan when the iPhone was introduced. Export marketing is defined as “using the product as a starting point and modifying it as needed to meet the preferences of the international target markets.” When Apple
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1. What is the danger in oversimplifying the globalization approach? Would you agree with the statement that “if something is working in a big way in one market‚ you better assume it will work in all markets”? Globalization and International marketing is quite different from each other‚ the primary difference being the two is; global and international marketing management is that global marketing management is guided by the global concept which views the world one market and is based on indentifying
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EXECUTIVE SUMMARY The Objectives.. ❖ To be a World Class Provider of BATIK Garment Industry Our Mission.. ❖ Our vision is to focus on offering range of quality batik products to our customers‚ and introduce Malaysian Batik to the people all over the world. We would like to penatered US market and introduce variety product that can produce with Batik. It is the opportunity for batik business to improve it profitability and competitiveness. The Opportunities
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Introduction Marketing can be defined as a discipline that involves researching and developing a product and then facilitating the sales and distribution of said product to the general public. Marketing has been around for a long time‚ and has been constantly evolving to meet the needs and purchasing behaviors of consumers. Marketing today is very different from what it used to be a few decades ago‚ mainly due to a rapidly changing world economy and the development of fast and virtually free knowledge
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concepts Ê Discuss how the international trade system‚ economic‚ political-‐legal‚ and cultural environments affect a companyʼ’s international marketing decisions. Ê Describe three key approaches to entering international markets. Ê Explain how companies adapt their marketing mixes for international markets. Marketing in Action Globalization by U.S. Firms COCA-‐COLA
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Summary Global marketing marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences‚ similarities and opportunities in order to meet global objectives" One of the product categories in which global competition has been easy to track in U.S.is automotive sales. The increasing intensity of competition in global markets is a challenge facing companies at all stages of involvement in international markets. As markets open up‚ and become more integrated
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over 28 years‚ with a proven track record of sales success and business development. I have extensive experience in textile batik manufacturing‚ and running Noor Arfa has been both professionally and personally rewarding. Over the years‚ with the benefit of first-hand experience and industry knowledge‚ we’ve fine-tuned our business systems‚ product‚ services and marketing initiatives. Noor Arfa has been ready for expansion for some time‚ but day-to-day responsibilities in our existing operations
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