AND MANAGING INTERNATIONAL MARKETING CHANNELS 1. The procedure used in selecting middlemen:- Identification of a middleman to handle a company’s merchandise is a major problem in managing international marketing channels. To minimize on this problem the following procedures may be used. •Productivity/volume the larger the volume he can hold the better. •Financial strength of the channel‚ the stronger the channel in terms of finances the better because he can handle the products to the satisfaction
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union. For the purposes of this essay the EU will be looked at as a ‘Regional Trading Block’. The World Trade Organisation has deemed these trading blocks as acceptable. The EU is a member of the WTO‚ but to what extent does the EU threaten the main aim of the WTO‚ which is to create a multilateral trading system. The aim of this essay is to compare and contrast the aims of these two international organizations‚ in order to see if these organisations are a hindrance or a help to each other. Each organisation
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International Trade and Environment: Past‚ Present and Future On December 6th (2013) the World Trade Organisation concluded the first multilateral trade agreement. At the heart of the deal is an agreement on “trade facilitation”‚ or measures to reduce trade costs by cutting red tape in customs procedures. Disagreement spanned upon on several issues. But one important aspect of the Doha round‚ which didn’t gain much limelight was the WTO’s stance on the environment by launching multilateral environment
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APPAREL INDUSTRY 1. Why did Arvind Mills choose globalization as major route to achieve growth when domestic market was huge? Answer The reasons of choosing global market by Arvind Mills are: 1. Market seeking motives‚ such as exclusiveness of product and service with high productivity‚ stringent in-line quality control and an encouraging manufacturing atmosphere. 2. Economic motives‚ such as profit making by implementing cutting edge technologies to achieve economies of scale and spreading
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objectives basic concepts=international marketing‚internationalization‚global orientation etc. why and how firms go international=inter‚ external motivations different types of inter-mar-organizations=5types definition the marketing of goods and services across national boundaries it involves; identifying international marketing opportunities providing products and services that meet international market needs communicating with international audiences delivering products internationally using
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Test 3: Chapter 5 and 6 - Attempt 1 ------------------------------------------------- Top of Form Question 1 Marks: --/1 Parochialism is ________. Choose one answer. | a. recognition of diverse religious beliefs | | | b. a desire to leave one ’s own culture for a foreign culture | | | c. a tendency to view the world through a single perspective | | | d. acceptance of diverse points of view | | Question 2 Marks: --/1 ________ is a national culture attribute that places
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Product Life Cycle Concept (PLC) All Products and Services typically go through 4 distinct stages in their life cycle; Introduction‚ Growth‚ Maturity and Decline. (Kuznets.S 1929) It is important that a company understands the different PLC stages and know where their product stands. They can then develop different strategies to extend their product life and fully exploit market opportunities for their products in each respective stage. (Agrarwal R 1997‚ 571-584) But how does a company recognize
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Submitted by: L.S.Kaveisthaa INTERNATIONAL RELATIONS Introduction: International Relations is the field of study‚ which concerns the relationships among the governments of the nations states. International Relations concerns people and cultures around the world. This is a vast subject area‚ which is an articulation of other actors such as‚ international organizations‚ multinational organizations and individuals‚ of other social structures as economics‚ culture‚ domestic politics etc
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challenge facing many of the countries that make up the international system‚ and it can have both a diabolical and paralyzing effect on a country‚ regardless of its’economic development‚ if doesn’t successfully achieve financial stability‚ economic growth and higher standards of living. Many countries are plagued with such adverse economic conditions which consequently cause them to become an unambiguous‚ inferior player in the international system. What is the solution to such a complex and multifaceted
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International Advertising-How is it affected? Introduction What is advertising? It is a paid-for communication through media such as television‚ newspapers or radio. Most advertising can be categorised as either informative or persuasive‚ or a combination of the two. Advertisements can be seen on billboards‚ buses‚ television‚ the internet‚ etc. They are usually put in areas where members of the public can easily see/hear and access the advert. Advertising spending is on the rise‚ as study
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