Syllabus Integrated Marketing Communications (IMC4) 2012-2013 Lecturers: drs. Mark Li Fo Sjoe M.LiFoSjoe@hhs.nl Requirements: 1. Class participation: Minimal 80%. 2. Test Case/Project with 4 graded assignments 3. Class case/Group Presentation (Pass/Fail) 4. Final exam Test period 4 Assumed level of foreknowledge: MKT-1 (Kotler‚ Principles of Marketing) or any other Introduction to Marketing course Literature: Integrated Advertising‚ Promotion‚ and Marketing Communications Clow & Baack‚ 5th global
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think Kodak’s charges of unfairtrading practices against Fuji are valid? Support your answer. On December 5‚ 1997 the US lost its first major trade dispute in the newly formedWorld Trade Organization(WTO). The high-profile case pitted photographic paper and film giantsKodak andFuji against one another along with their respectivegovernments‚ the US and Japan. Kodak claimed that Japan’s photographic market &distribution structure‚ "deny[ed] [Kodak] fair and equitable market opportunities." 1 Essentially
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International HRM International HR management refers to an extension of HR that relates to having people working overseas. HR professionals are going to have to consider how to best provide policies‚ practices and services to a diverse set of employees located in potentially very different locations and operating environments. The differences between IHRM and HRM involve: involves working with an organisational structure that is more complex there are a greater number of more diverse stakeholders
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In H. Kent Baker and Leigh A. Riddick (eds.) Survey of International Finance‚ Oxford University Press‚ 2012 2 A Primer on Exchange Rate Behavior JAMES R. LOTHIAN Distinguished Professor of Finance‚ Fordham University M A R K P. T A Y L O R Dean‚ Warwick Business School; Professor of Finance‚ University of Warwick Introduction An exchange rate is the relative price of one country’s money in terms of another. What is being exchanged as money has varied over time with the particular
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Australia’s involvement in the Vietnam War was a result of a combined fear of communism and the fall of freedom from danger in Australian democracy and society. The growing web of communism saw the fall of many countries closing in on Australia and New Zealand‚ and it was believed Robert Menzies’ government that they would find communism at Australia’s shores. Australians were anti-communist during the Vietnam War; due to a level of hype that the society‚ the media‚ and the government were exposed
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TOUT FOR HOW MA Y EVER SUBJECTS YOU ARE APPEARI G(IMPORTA T) I FO TO BE FILLED BY STUDE TS FOR ALL SUBJECTS:- STUDE T AME E ROLLME T O. PROGRAM AME SUBJECT AME SUBMISSIO DATE Points to be noted:If you do not send this along with your exams papers your answer paper will not be corrected. There is no minimum no. of words for any answer. If you answer the question correctly in less no. of words you will still get full marks. The maximum no. of words for any answer is 100 times the marks for that question
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Week 1 Assignment BUS 642 Dr. Mirza Murtaza August 5‚ 2013 Discussion Questions Chapter 2 (Question 1) A Competitive Coup in the In-Flight Magazine. When the manager for market intelligence of AutoCorp‚ a major automotive manufacturer‚ boarded the plane in Chicago‚ her mind was on shrinking market share and late product announcements. As she settled back to enjoy the remains of a hectic day‚ she reached for the in-flight magazine. It was jammed into
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International Finance SMM475 Maik Schmeling 2014 Maik Schmeling International Finance (MSc) 1 / 268 How to reach me Contact details: e-Mail: Office: Office hours: Maik.Schmeling.1@city.ac.uk 5055 Tuesday‚ 10.00 – 11.30 If you have questions regarding the content of the course you can always send me an e-mail (and expect a quick answer) or come to my office hours. Maik Schmeling International Finance (MSc) 2 / 268 Readings As a general rule‚ the slides contain
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The World Economy (2008) doi: 10.1111/j.1467-9701.2007.01089.x G. BIRD‚ International Original S. XXX © 2008 Articles 0378-5920 Terrorism World UK Author BLOMBERG AND © D. HESS TWECEconomy Oxford‚ The BROCKJournal compilation G. Blackwell Publishers Ltd. 2008 Blackwell Publishing Ltd International Terrorism: Causes‚ Consequences and Cures Graham Bird 1‚ S. Brock Blomberg2 and Gregory D. Hess 2 1 University of Surrey‚ UK‚ and 2 Claremont McKenna College‚ USA 1. INTRODUCTION T HERE
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thoroughly the positive contributions they made as well as the negative aspects of the party. Jessica C. Harris‚ who was obsessed with the history of the party‚ did research and wrote the paper. This journal (pages from 409-421) is from The Journal of Negro History‚ Vol. 86‚ No. 3. (Summer‚ 2001). The whole paper embodies author’s broad scope‚ exquisite writing skills and clear logic in analyzing a controversial topic. Black Nationalism is an ideology that aims at liberating the black from
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