A marketing plan on Raffles Hotel 1 1. Introduction 1 2. Brief company overview 2 3. External audit 2 3.1 The macro-environment analysis with PESTE method 2 3.2 The industry dynamics analysis with Porter’s five forces 3 3.3 The evaluation of key successful factors of external factor 4 4. Internal audit 5 4.1 Raffles’ strategic segmentation 5 4.2 Raffles’ market positioning 6 4.3 Strengths-weaknesses analysis of current resources and competences 7 4.4 Value chain and
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JHT2 Indianapolis Bed and Breakfast Lodging Analysis Task 3 Penny Miguel WGU April 19‚ 2015 A. Indianapolis lodging industry environment evaluation Indiana‚ known worldwide as the racing capital of the world also bears the nickname Crossroads of America‚ which was adopted as the state motto March 2‚ 1937 (This is Indiana‚ 2009). These nicknames suggest numerous visitors travel the globe to experience Indiana’s finest attractions for business or pleasure and need suitable accommodations during
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| |TOWER REGENCY HOTEL & APARTMENTS‚ IPOH | Greetings from the Tower Regency Hotel & Apartments‚ Ipoh! Thank you for considering Tower Regency Hotel & Apartments‚ Ipoh as the venue for your forthcoming function. Further to our telephone conversation / earlier discussion‚ I am pleased
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GROUP PROJECT IN MERGER‚ ACQUISTION & CORPORATE RESTRUCTURING “HINDALCO’S NOVELIS ACQUISITION” Submitted By: 1) Rakesh Ranjan (PGEXP/2011/19) 2) Subash Ch. Das (PGEXP/2011/56) 3) Kumud Anand (PGEXP/2011/21) 4) Abinash Kumar Sahu (PGEXP/2011/26) 5) Anupam Sinha (PGEXP/2011/53) 6) Rajeev Kumar Gupta (PGEXP/2011/10) ← “If we earn $10 for every $100 of aluminum we sell‚ we will now be able to earn another $10 for every $100 worth of
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C H A P T E R 2 Hotel Organization and the Front Office Manager O P E N I N G D I L E M M A CHAPTER FOCUS POINTS ■ Organization of lodging At a recent staff meeting‚ the general manager of The Times Hotel asked if anyone wanted to address the group. The director of housekeeping indicated he was at a loss in trying to work with the front desk clerks. He had repeatedly called the desk clerks last Tuesday to let them know that general housecleaning would be performed
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CASE STUDY THE WESTIN HOTEL Westin Hotels & Resorts is one of the most recognizable and highly-regarded brands in the leisure and hospitality industry‚ and features more than 120 hotels worldwide in a rapidly growing portfolio. The brand is owned and operated by Starwood Hotels & Resorts in addition to Westin; Starwood brands include St. Regis‚ The Luxury Collection‚ W Hotels‚ Le Meridian‚ Sheraton and Four Points by Sheraton‚ accounting for approximately 230‚000 rooms in 82
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Merger Types - Various Type of Merger A merger refers to the process whereby at least two companies combine to form one single company. Business firms make use of mergers and acquisitions for consolidation of markets as well as for gaining a competitive edge in the industry. Merger types can be broadly classified into the following five subheads as described below. They are Horizontal Merger‚ Conglomeration‚ Vertical Merger‚ Product-Extension Merger and Market-Extension Merger. 1) Horizontal
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My topic was Post Merger Integration. Post merger integration is one of the methods used after merger and acquisition. It can help companies to increase their value after M&A has completed. When companies merge‚ high cost of synergies‚ related job cuts‚ fast decisions and clear statements are required. When PMI is carried out‚ a more relaxed transition can be made. Post-merger integration brings intangible and non-cash values after M&A has taken place. After M&A has occurred‚ companies
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The Leela Palaces‚ Hotels and Resorts is an Indian luxury hospitality group founded in 1986 by Captain C. P. Krishnan Nair‚ who named it after his wife. Currently The Leela‚ as it is commonly referred to‚ is a group of seven luxury palaces and hotels‚ located in Mumbai‚ Goa‚ Bangalore‚ Kovalam‚ Gurgaon‚ Udaipur and New Delhi. The group has plans to open new hotels in Chennai (2012 - September) and later in Coimbatore and Agra‚ Lake Ashtamudi (Kollam‚ Kerala) and Jaipur. Born in an agricultural
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Introduction Company Background Century Park Hotel Manila is a premier business hotel in Manila located only 7 kilometers away from the Ninoy Aquino International Airport. The close proximity also makes it as an ideal airport hotel for the busy executives. Century Park Hotel Manila consists of two buildings. The Century Tower is a 19-storey structure that comprises most of the hotel rooms while the Park Tower is a 6-storey-all-suite component of the hotel equipped with kitchenette. A combination of
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