AIDS‚ condoms and carnival Durex in Brazil OUTLINE • • • • • • • • • Aids’ and condoms history Brazil’s global environment PESTEL SSL activities Export and supply process Marketing mix SWOT analysis Conclusion Recommendations References INTRODUCTION Problem formulation Was it a good idea for Durex to enter the Brazilian condom market? CONDOM MARKET IN BRAZIL SIZE Commercial market: 660 000 000 (6.6 million) Government hand-outs: 1 000 000 000 (1 billion) BRANDS MARKET
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CASE 45 AIDS‚ Condoms‚ and Carnival Worldwide‚ more than 2 million people died of AIDS in 2009‚ and more than 33 million are estimated to be living with HIV/AIDS. BRAZIL Half a million Brazilians are infected with the virus that causes acquired immunodeficiency syndrome (AIDS)‚ and millions more are at high risk of contracting the incurable ailment‚ a federal study reported. The Health Ministry study is Brazil’s first official attempt to seek an estimate of the number of residents infected with
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MariaJose Rodriguez Case 11-2: LVMH Pages 358-359 11-16. LVMH Moet Hennessy is the worlds’ largest marketer of luxury products and brands. It has assembled a diverse empire of more than 60 brands sales of which totaled $28 billion in 2010. If there is one communication space that luxury goods brands have not yet aggressively pursued‚ it is television advertising. Because of this‚ there are possible risks of Louis Vuitton’s first-ever television advertising campaign. First TV marketing can be seen as
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developments or movements that may be cause for concern and reevaluation. Some important metrics that are most important to monitoring results for a cruise line company like Carnival would include but are not limited to Revenues by Geographic Area (you can monitor which region is more profitable)‚ Balance Sheet‚ Revenue by Segments (Carnival offers both cruises and tours) and Selected overall that would include fuel consumption‚ cruise operating expenses break down and passengers carried during a specific
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CONDOMANIA Marketing Safer Sex REPORT 1: Marketing Background MRK 317 UU Mary Louise Huebner Monday‚ November 1‚ 2004 GROUP MEMBERS Botbol‚ Debbie Ditloff‚ Nicholas Dominutti‚ Marisa Fenuta‚ Sonia Fillion‚ Alexis Malfa‚ Michael Nehme‚ Chantel 036 036 036 033 754 037 070 205 026 031 292 030 024 252 033 033 046 038 037 458 031 1 1. EXTERNAL INFLUENCES A. Objectives and Resources of the Vancouver Health Department Objectives: Condomania’s objectives for campaigns one through six
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around the world‚ due to globalization. Can the donation or aid from other nations help them ?. It does have some benefits‚ though there exists some disadvantages too. First of all‚ For a poor nation‚ raising own fund for any projects either in education or infrastructure will create more strain on the other essential sectors like health and food security. They lack either proper planning or funding which when secured from international donors will definitely put them in developmental path soon
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[pic] “AIDS IN AFRICA AND INTERNATIONAL AID” Business’s Ethics Project Instructor: Zlat Milovanovic Date: January 03‚ 2011 Made by: Ana Stojanoska 2A1; ID 1719 [pic] INTRODUCTION: Acquired immune deficiency syndrome or acquired immunodeficiency syndrome (AIDS) is a disease of the human immune system caused by the human immunodeficiency virus (HIV).This condition progressively reduces the effectiveness of the immune system and leaves individuals susceptible
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Case Study 3-4 Marketing to the Bottom of the Pyramid 1. Questions to use as start in evaluating the potential of a specific BOP market segment. • What does the BOP market lack in the specific country? • What are the health issues that plague the area? • Are the BOP communities self sustainable or do they rely on expensive services from outside sources? • What do the BOP value? • What kind of entertainment does the BOP enjoy? • What does the BOP do for extra curricular activities
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Before the 19th century Whether condoms were used in ancient civilizations is debated by archaeologists and historians.[2]:11 In ancient Egypt‚ Greece‚ and Rome‚ pregnancy prevention was generally seen as a woman’s responsibility‚ and the only well documented contraception methods were female-controlled devices.[2]:17‚23 In Asia before the 15th century‚ some use of glans condoms (devices covering only the head of the penis) is recorded. Condoms seem to have been used for contraception‚ and to have
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Carnival Corporation (2002) I. CASE ABSTRACT In 2002‚ the biding war between Carnival and Royal Caribbean Cruise Line for the Princess Cruise Line ended. Carnival’s bid of %5.67 billion was accepted by Princess’s management‚ the war had lasted for almost a year‚ Princess had 11.9% market share and Carnival had 31.9% - a potential market share of 53.8%. After the terrorist attack on New York City and Washington‚ D.C. on September 11‚ 2001‚ customers for cruises dropped out of the market
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