Questions for Jet Blue Case (Case #4) 1. Research on the history of Jet Blue (operational and performance highlights/lowlights/milestones from 2000 to present) a. Identify the “strategic service vision“ of Jet Blue‚ i.e.‚ target market‚ service concept‚ operating strategy‚ and service delivery system. Did their operating strategy and delivery system support the needs of their target market? b. From the research facts‚ did the owners/management of Jet Blue strictly adhere to their strategic service
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International Islamic Marketing and its Impact on Conventional Marketing There are varying business ethics adopted by some society. These have been transitioned for generations with a belief on their effectiveness in ensuring a cordial relationship between a buyer and a seller. Ethics among the Islam strictly adheres to the religion’s teachings. They have been found to guide on all areas regarding businesses. This includes conventional marketing. Any business would wish to market their products
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Index Executive Summary pg. 3 Carnival Corporation Mission Statement pg. 4 Evaluation of Mission Statement pg. 4 Company Objectives‚ Strategies and Core Competencies pg. 6 Business Scope pg. 9 Financial Ratios - 2002 pg. 12 Company Strengths pg. 14 Company Weaknesses pg. 15 Value‚ Rareness‚ Imitability & Organization (VRIO) pg. 15 Value Chain pg. 16 Opportunities pg. 17 Threats pg. 17 Strategic Objectives & Relative Evaluations pg. 18 Strategy Implementation pg. 21 Balanced Scorecard
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Case 8.1 There are six (6) questions asked in case 8.1. Answers to Question 1 The moral issue in this case is when Carla Lombard heard the news from Tom Walters’s ex-wife- Frances‚ knowing that Tom had AIDS‚ she did not really worry about Tom but she felt sad. In fact if Tom has AIDS or not‚ Carlo still can promote Tom to be a manager of one of the branch shop‚ but she cannot fire Tom because of his illness. It’s illegal if Carla fire Tom. Carla must be considerate because Tom has right to not
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Budget income statement for tropical salvage’s Seattle store for 2015 6 d. The areas that need to be brought when planning international logistics 7 Task-2 7 a.Analysis of the Indonesian market and its implications to Tropical Salvage 7 b.Herzberg’s two-factor theory and assesses how Tropical Salvage is practicing this model in its HR practices 8 c. Identification and explanation of different items with reference to the case study 10 d. ‘cost based pricing’ and ‘resource usage’ and its applicability
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Product‚ Distribution and Pricing Decisions * Examples of Language Blunders Made by International Marketers * Conclusion * Recommendations * References Introduction Marketing in the simplest description attempts to understand customers in terms of what they buy‚ when they buy‚ why they buy‚ how much they buy‚ where they buy it‚ and with what they buy. Internationally‚ this means understanding culture. How marketing efforts interact with culture determines the success or failure of a product. "There
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Zaxby’s in Canada: Company Report Executive Summary Introduction Zaxby’s was founded in 1990 as a franchised chain of fast casual restaurants primarily in the Southeastern United States. Guest loyalty‚ developing employees‚ expansion‚ and increased sales are the corporate vision that Zaxby’s has used to grow and develop its brand. Product/Service Zaxby’s is in business to provide a lunch and dinner fast food restaurant with high quality food products‚ as well as unsurpassed customer service
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depends upon the culture of the place they are from and therefore affects their buying decision. As a result‚ it would make sense for the international companies to keep track of these cognitive styles and advertise to people of different cultures differently. In essence‚ the authors bring forth the idea that East Asians (specifically Chinese customers in this case) are more susceptible to be influenced by transformational and holistic advertisements that appeal to the senses (the Feelings part of the
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MEMORANDUM TO: FROM: DATE: SUBJECT: Ms.Rogers Kailin(Karen) Dong September 3rd‚ 2012 Recommend a cruiser behavior estimation system to improve CRM process As you requested‚ I have investigated the current competitive position and strategies of Carnival Cruise Line (CCL) and implemented the analysis. I suggest that CCL keep promoting the “Fun Ship” theme and make an IT investment in Cruiser Behavior Estimation system by analyzing the consumer behavior activity data. The IT improvement will help
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Carnival: Around the World An interesting holiday that I do not celebrate is Carnival. Carnival is very popular in Brazil‚ but is also celebrated in almost every other country. The Carnival celebration in Rio de Janeiro‚ Brazil is considered the biggest party in the world‚ according the Guinness Book of World Records‚ 2010. Carnival typically involves a public celebration or parade combining some elements of a circus‚ mask‚ and public street party. The streets of Rio de Janeiro fill with people
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