"International marketing case studies" Essays and Research Papers

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    INTERNATIONAL MARKETING: International marketing is the application of marketing principles to more than one country. The intersection is the result of the process of internationalization. Many American and European authors see international marketing as a simple extension of exporting‚ whereby the marketing mix is simply adapted in some way to take into account differences in consumers and segments. It then follows that global marketing takes a more standardized approach to world markets and

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    government in international trade‚ the various levels of economic integration‚ and the impact on international marketing. International trade is the exchange of goods and services between countries which gives rise to a world economy‚ in which prices‚ or supply and demand‚ affect and are affected by global events and its beginnings date as far back as the Roman Empire. After World War II there was a divide between the Eastern and Western countries that had major implications on international trade

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    Chapter 15 International Marketing Channels   True / False Questions   1. The distribution process includes promotion of goods and services by sellers and resellers.    True    False   2. The behavior of channel members in the distribution process is the result of the interactions between the cultural environment and the marketing process.    True    False   3. In an import-oriented distribution structure‚ supply often exceeds demand.    True    False   4. Traditional channels

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    Introduction 1 3. Internationalization 2 4. Foreign Market Segmentation and Targeting 3 5. Environmental Analysis 5 5.1 SWOT Analysis 6 5.2 Environmental Analysis of Host Country- China 8 5.3 From the perspective of IKEA International Group 10 6. International Marketing Objectives 11 7. Foreign Market Entry Strategy 11 8. Product/Service Mix Preparation 14 8.1 Product adaptation 14 8.2 Product publicity 15 8.3 Product price 15 8.4 New product development 16 8.5 Market expansion

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    Introduction to International marketing Q.1:-Reasons why international marketing is more challenging than domestic marketing? Ans.1. Community answer International marketing is more challenging than domestic marketing because the scope is much wider - in essence‚ when a company or individual markets on an international scale‚ they are marketing to the entire world‚ rather than a specific country. Since the scope is global‚ the cost of reaching out to consumers is much higher. However‚ the Internet

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    Case Summary: The case discusses the Tyco International corporate scandal that was realized in 2002 when the national television of the U.S. showed one of the most well-known chief executive officers‚ Dennis Kozlowski in handcuffs after being arrested for misappropriating the company’s money and concealing information from the company’s board of directors and shareholders. In 2004‚ the former CEO Dennis Kozlowski and former CFO Mark Swartz were accused of the theft of $170 million from Tyco Corporation

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    common stock =60‚000‚000/2‚500‚000 =$24 per share b) P/E ratio = price / earnings = 40/6.25 = 6.4 times c) 1) current required return = Rf + β (Rm – Rf ) = 6% +1.1(8.8 - 6) =9.08% Note: beta is assumed as there is no information of beta in the case study. 2) New required return = Rf + β (Rm - Rf ) = 6% + 1.1 (10-6.6) = 9.74% d) Ke =D1+ G Po 9.74 % = 4 x100+ 0 Po Po = $41.07 e) 1)Ke=D1+ G Po 9.74 % = 4.24 x100+ 6% Po Po= $113.37 2) Po = D1

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    Main Problem Microsofts domination of the Chinese software industry and failure to adapt their strategy to the chinese culture. Due to this‚ Microsoft experienced patent‚ piracy‚ and several political challenges with the chinese government and local firms. China’s respect for intellecual property rights is underdeveloped and the chinese governemtn has not taken sufficient steps to defend ipr. Alternative Solutions 1. Continue to partner with local governments‚ FBI‚ chinese officials‚ american

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    1. What are the advantages of a small business going international through incremental stages rather than as a global start up? There are many advantages of a small business going international through incremental stages‚ rather than as a global start up. First of all a startup that utilizes the small business stage model where it has an incremental process of internationalization gives that them a much larger chance of sustainability and success‚ rather than trying to start large which puts them

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    MM 5009 FINANCIAL MANAGEMENT Encore International R46 B – Syndicate 3 Audi Hakim (29111303) Karina Soedjati (29111309) M. Rahadi Prasetya (29111325) Debby Sugithio (29111330) Gilang Surawijaya (29111350) Annisa Trinezia (29111372) MASTER OF BUSINESS ADMINISTRATION SCHOOL OF BUSINESS AND MANAGEMENT INSTITUT TEKNOLOGI BANDUNG 2012 EXECUTIVE SUMMARY Encore International‚ a causal-wear company‚ has spectacular growth after 10 year of business and plan to have long-term

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