Country notebook: developing an international marketing plan Overview Working in teams of 4 – 5 students you will analyze a country’s cultural and economic environment in order to develop a marketing program for a specific product or service. The purpose of this assignment is to facilitate cross-cultural understanding and evaluate a country’s market potential. You should work as if you represent a company planning to expand operations to several new countries. Your job is to analyze and tentatively
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PART SIX Country Notebook THE COUNTRY NOTEBOOKA GUIDE FOR DEVELOPING A MARKETING PLAN TH E CO UN TRY N O TEB O O K O U TLI N E Cultural Analysis Economic Analysis Market Audit and Competitive Market Analysis Preliminary Marketing Plan 580 Part 6 Supplementary Material In each guideline‚ specific points must be adapted to reflect a company’s products and/or services. The decision as to the appropriateness of specific data and the depth of coverage depends on company objectives‚ product
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International Business & Multinational Enterprises MKT 672 Prof. D. Steven White University Of Massachusetts Dartmouth Country Notebook Report A Guide for Developing a Global Marketing Plan India SREEKANTH SANGOJU May 8th 2013 Introduction India is a country located in southern Asia bordering the Arabian Sea and Bay of Bengal. Its coastal location as well as close proximity to many neighboring countries like Bangladesh‚ Burma‚ china‚ Nepal‚ and Pakistan makes India an ideal country
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MKT 382 | International Marketing | THE COUNTRY NOTEBOOK A GUIDE FOR DEVELOPING A MARKETING PLAN Name of Country : Benin Name of the Company: Pran Products: food items Date of Submission: 19/12/2012 Company Overview Pran Foods Limited “PRAN” is currently one of the most admired food & beverages brand among the millions of people of Bangladesh and other 82 countries of the world where PRAN Products are regularly being exported. ‘PRAN’ started its
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Country Notebook : Switzerland I. Cultural Analysis Introduction : Switzerland is a landlocked country geographically divided between the Alps‚ the Central Plateau and the Jura. Its area is 41‚285 km2 (15‚940 sq mi). The Swiss population of approximately 7.8 million people concentrates mostly on the Plateau‚ where the largest cities are to be found. Among them are the two global cities and economic centers of Zürich and Geneva. Switzerland is one of the richest countries in the world by per
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Cultural Analysis of a potential market While introducing either a new product or an existing product in a new market‚ it is very essential to perform a cultural analysis on the market. This gives us a brief idea about the market and helps us in making the market planning decisions. Entering a new market can be difficult‚ because different markets have different cultures. For example the market in South Africa will be completely different in terms of food‚ dressing styles‚ the languages
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I. Principal industries 1. What proportion of the GNP does each industry contribute? The leading industrial sectors in France Percentage Aerospace and defense 9.1% Telecommunications (including communication satellites) 3.3% Research and development 2.26% Pharmaceuticals 1.52% Chemicals 1.21% Other 1.31% Total 18.7% 2. Ration of private to publicly owned industries: 1.2 French public sector firms grew to account for 21% of sales‚ 23% of employment‚ 28% of value-added‚ 30% of exports‚ and 53% of
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5/16/13 Country Note Book of China C ut N t ok ony o bo r e Te ony o bo—AG i f D vl i a ren P n h C ut N t ok r e u eo ee p g Ma tg l d r on ki a Te ony o bo O t e (lk e f m riom tn but C ut N t ok h C ut N t ok ui Ci hr o oen rao aot e ony o bo. r e l n c e r f i h r e ) •. uu l nli IC lr A a s ta ys •IEoo iA a s I cnmc nli . ys •I Ma eA d ad o ptv Ma eA a s I. r t ui n C m ete r t nli I k t i i k ys •V PemnrMa en P n I. rii y r tg l l a ki a IC lr A a s wi g u e . uu l nli rn gi ta ys
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Country Notebook for South Korea James Jones Dallas Baptist University Table of Contents Executive Summary 5 Culture Analysis 7 Introduction 7 Brief discussion of the country’s relevant history 7 Geography setting 8 Area Comparative: 9 Land boundaries: 9 Coastline: 9 Climate: 9 Elevation Extremes: 9 Natural Resources: 9 Natural Hazards: 9 Social Institutions 9 Family: 9 Education 10 Literacy Rates 11 Political System 11 Legal System 12 Six Basic Codes
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Introduction globalization is prevalent in the world business. Developing countries such as China and India have therefore‚ become appealing markets to foreign investors. It is anticipated that China and India will soon be the world’s biggest economies. Presently‚ eighty percent of the electronic goods globally are manufactured in china. This has resulted to more western companies wanting to invest in china as opposed to other countries. Unfortunately‚ there is intercultural management problem with the
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