PENDAHULUAN Latar Belakang Masalah Perjalanan waktu telah membuat model pemasaran berubah. Ketika paradigma marketing bergeser dari marketing 1.0 ke marketing 2.0‚ dari product centric ke customer centric era‚ dunia seakan mendatar. Tidak ada lagi siapa yang di atas dan siapa yang di bawah. Tidak ada lagi kekuasaan produsen untuk menjejalkan apa yang mereka jual kepada konsumen karena konsumen semakin banyak tahu dan banyak pilihan. Posisi produsen dan konsumen kini sejajar. Tidak ada lagi
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Siemens and the illusion of CSR and codes of business integrity Siemens just settled on a major international corruption case. It turns out that over the past decade Siemens and some of its subsidiaries made at least 4‚283 payments either to public officials or “agents” to secure or retain contracts. The estimated amount of the payments made in more than ten countries surpassed $1.4 billion. During the current case‚ the criminal damages from Siemens were calculated to amount for up to $2.7 billion
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of CSR as one that makes it easiest for you to dismiss it. So‚ for instance‚ some people argue that an approach to corporate social responsibility that achieves business benefits is nothing of that sort - THAT’s just good business. So CSR must be only those things that are of no direct benefit to the business - ie. philanthropy. Cue the arguments about how CEOs should not be giving shareholders money away on their personal causes and projects. This is just dumb. Nobody says that marketing is
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It is the policy of the Company to provide our Code of Ethics‚ which will serve as a guide to proper business conduct for all employees. We expect all employees to observe the highest standards of ethics and integrity in their conduct. Respect We all deserve to work in an environment where we are treated with dignity and respect. GigaTech is committed to creating such an environment because it brings out the full potential in each of us‚ which‚ in turn‚ contributes directly to our business
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International Case : Reengineering the Business Process at Procter & Gamble Procter & Gamble (P&G)‚ a multinational corporation known for products such as diapers‚ shampoo‚ soap‚ and toothpaste‚ was committed to improving value to the customer. Its products were sold through various channels‚ such as grocery retailers‚ wholesalers‚ mass merchandisers‚ and club stores. The flow of goods in the retail grocery channel was from the factory’s warehouse to the distributors’ warehouses before
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TOPIC: STRATEGY OPTIONS FOR ENTERING AN INTERNATIONAL MARKET. BY: RUGUMAYO ANDREW MPIRWE‚ MBA 11‚ MARKETING OPTION. REG.NO. 2011/U/HD/390/MBA KYAMBOGO UNIVERSITY. INTRODUCTION International Marketing Decisions Today due to the rapid growth rate of globalization‚ all types of businesses are seeking to expand their operations across borders into the global market place. A firm after several considerations can choose an entry strategy to enter a foreign market‚ among the modes of entry is:
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Source: BBC News Online http://www.bbc.co.uk/news/business-11866641?OCID=sptsus Accessed 30th November 2010 November 2010 Last updated at 11:05 ET Watch retailer Jannie Tay on creating a sense of luxury in Singapore Jannie Tay is co-founder of The Hour Glass‚ a luxury watch retailer that has been trading in Asia since 1979. Over the last 20 years‚ Asia’s luxury goods market has gone from strength to strength. One company that has prospered during the boom is The Hour Glass‚ a watch retailer
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| | IKEAMGT301 CSR Case Study Report | | Table of Contents Executive Summary 1 Introduction 2 Company History and Overview 3 Vision‚ Objective and Values 4 Meaning of Sustainability to IKEA 5 CSR Issues and Criticism 6 Why IKEA sought to address the issues through CSR 12 How IKEA sought to address the issues through CSR 13 The Natural Step 15 Public Response 17 Cultural Change Within IKEA 18 Evaluation of the Strategic Element of IKEA’s CSR Practice 22 Conclusion
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users to access the internet wherever they are with useful applications for everyday necessities such as E-Mail and Facebook. This case study hopes to provide a closer look in the business that is Blackberry‚ focusing on their line of Smartphones. 2. Product Anatomy 2.1. Core product The core product is the main point why a phone (blackberry) will be bought and in this case it has to do with the technology‚ the connectivity and the ostentatious feeling of owning one. The technology has changed over
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Case Study #2 The “White Coffin” Dilemma GSM 5131 BUSINESS LAW & ETHICS 1 Story Outline • Aminah‚ quality senior manager of Good Food Packaging S/B (“the Company”) which manufacture polystyrene‚ plastic & foam food container in SK. • Recently‚ she been told & found that her company‟s product will cause adverse effect to human health. • She now very much concern with this issue‚ and management of the Company also been notified. They want Aminah to just „close one eye‟ and not reveal to
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