strategies for growth: ee market penetration‚ ne market development‚ en product development‚nn diversification downsizing: eliminate products/units that are not profitable/no longer fit the overall strategy prod and serv lvls of prod core cust. value > actual prod: features‚ design‚ packaging‚ quality‚ brand name > augmented prod: warranty‚ after-sale serv.‚ prod support‚ delivery/credit prod+serv class consumer prod: convenience‚ shopping‚ specialty‚ unsought industrial prod: materials+parts‚ capital
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Globali | Test | Final Exam | Started | 9/14/12 7:22 PM | Submitted | 9/14/12 8:45 PM | Status | Completed | Score | 260 out of 300 points | Time Elapsed | 1 hour‚ 22 minutes out of 2 hours. | Instructions | This final exam consist of 30 multiple choice questions and covers the material in chapters 8 through 17. There are three questions from each chapter and the questions are in chapter order. Be sure you are in the correct Chapter when you take the exam. | * Question
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FINAL EXAM PBHE525 Complete the final exam offline during the final exam week. Once you have complete the exam‚ input your exam into the final exam shell in the exam folder on the course webpage. Good luck 1. 2. 3. 4. 5. 6. 7. 8. US Census statistics show that college graduates make more than $254‚000 more in their lifetime than non-college graduates. If you were to question the validity of this observation‚ what would be your basis for doing so? A. Definition of a college graduate
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MKTG 680-01: International Marketing‚ Spring 2006 Exam I Review Questions • • NOTE: THESE QUESTIONS ARE ILLUSTRATIVE. IN ADDITION TO STUDYING THIS SET‚ YOU SHOULD ALSO CONSULT THE RELEVANT CHAPTERS OF YOUR TEXT AND YOUR LECTURES NOTES. REVIEW THIS SET AND FEEL FREE TO DISCUSS WITH ME‚ SHOULD YOU HAVE ANY QUESTIONS OR CONCERNS. Chapter 3 – The Global Trade Environment 1. a. b. c. d. e. Which of the following is the abbreviation for a proposed trade initiative between the U.S
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the model of the international marketing task displayed in the text‚ which of the following reasons demonstrates the most important difference between the international marketer ’s task and that of the domestic marketer? (Points: 1) The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one. The international marketer must rely on at least two levels of controllable certainty instead of one. The international marketer is never
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Kotler and Keller (2009) believe that marketing is about identifying and meeting human and social needs. They further explain that this idea can be simplified by defining marketing as meeting needs profitability. Some argue that marketing goes beyond meeting needs and wants. For these critics‚ their counterpoint is that marketers create products and services to make people want or need what they otherwise would not. Although this may be true with unsought goods such as insurance‚ encyclopedias‚ and
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decisions would fall under which variable of the marketing mix? A. Product 2) Hewlett-Packard sells personal computers through specialty computer stores‚ electronics superstores‚ and its own Internet site. What is the marketing mix variable that is being considered here? D. Place 3) Marketing strategy planners should recognize that: A. target markets should not be large and spread out 4) Target marketing‚ in contrast to mass marketing‚ C. ignores markets that are large and spread
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Final Exam Use one of the following variables to design an experiment pertaining to your biogas generator: 1.) Temperature 2.) Slurry Mix 3.) Consistency 4.) Surface area 5.) Light Intensity 6.) Percent cow manure 7.) Volume of Slurry/Volume of bottle ratio Experimental Design (70 points) Title | How the Volume of the Slurry Mix Effected the Biogas Generator | Type of Experiment | Experimental | Background Information | Methane is a chemical compound
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University of Phoenix Final Exam Directions: Based on your readings and discussions in class‚ select the best answer. Utilize the Text Highlight feature or Bold your response. 1. Which of the following types of insurance protects you if you are sued for accidentally damaging someone’s property or hurting another person? a. Term life insurance b. Accidental death insurance c. Universal life insurance d. Personal liability insurance or an umbrella policy 2. To calculate accurately the size
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question from questions 1-3 inclusive in Section A is worth 20 marks. 1. Demonstrate your knowledge of each of the following HR topics‚ referring to the eReadings and/or video clips prescribed for this Course Employee health and safety International HRM Human resource development 2. In what way are all these HR practices/systems interrelated? Managing diversity Assessing HRM effectiveness
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