Literature Review on Marketing Strategies Posted on December 22‚ 2011 by bernard Leave a comment Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers. Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies they have employed to stay
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Contents Article 1: Marketing Myopia 3 Article 2: An Integrated View of Marketing Myopia 4 Article 3: Beyond Marketing Myopia: The Service of Small Railroads 5 Article 4: Futuristics: Reducing Marketing Myopia 6 Article 5: Reconsidering the Classics: Reader Response to "Marketing Myopia" 7 Article 6: Global Marketing Myopia 8 Article 7: Editorial: Marketing Myopia 9 Article 8: Extending the marketing myopia concept to promote strategic agility 10 Article 9: The New Marketing Myopia 11 Article
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recent marketing literature. In the past decade marketers have been arguing about the role of internet in marketing. In the start marketers used internet as communication tool but as time passed they realized the true potential of internet and the idea of Internet marketing evolved. Smith and Chaffey (2005) give a short and basic definition of Internet marketing as “Achieving marketing objectives through use of electronic communication technology”. According to Hoge (1993)‚ Internet marketing is the
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Marketing research I have chosen the market research because it is the very first step of most economical process. Philip Kotler (1994) define the marketing research as “function that links the consumer‚ customer‚ and public to the marketer through information-information used to identify and define marketing opportunities and problems; to generate‚ refine‚ and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process. Marketing research
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REVIEW OF LITERATURE REVIEW OF LITERATURE INTRODUCTION Marketing by service industries are yet to gain momentum‚ especially when it comes to marketing by comniercial banks. In India‚ the liberalization of the financial sector has impelled all the players to redefine what business they are in and strategically think how to stay ahead in the existing business. Marketing orientation of banks is imperative for survival and success. EARLIER STUDIES Marketing of financial
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almost impossible not to see similar themes‚ ideas and concepts between most literature and the Bible. The reason a reader so often sees biblical references come up in other work‚ is a little thing literature likes to call intertextuality. Writers often reference common Biblical stories that carry symbolic implications through a work‚ and writers such as Dickens employ many Biblical parallels for the reader to reference. Before the 20th century writers could rely on the general public being
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Internet International Marketing Students are to present a research report on the implications of Internet technology in the international marketing of the firm. More specifically‚ the impact of the Internet on international marketing performance indicators such as sales from international customers has become clear (Mathews‚ Healy and Wickramasekera 2011). International marketing managers must be aware of this changing environment and the impact on marketing activities in international markets
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Journal of Studies on Manufacturing (Vol.1-2010/Iss.1) Jain et al. / Supply Chain Management: Literature Review and Some Issues / pp. 11-25 Supply Chain Management: Literature Review and Some Issues Jinesh Jain*‚ G. S. Dangayach*‚ G. Agarwal*‚ Soumya Banerjee** *Department of Mechanical Engineering‚ Malaviya National Institute Technology‚ Jaipur(India) Email: jineshjain1234@rediffmail.com‚ dangayach@ gmail.com‚ agarwal.drg@gmail.com **Department of Computer Science & Engineering‚ Birla
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Chapter 5 Literature Reviews 5.1 Introduction Cathay Pacific is a successful airlines in the airlines industry‚ it also is a Hong Kong based airlines. Cathay Pacific is now growing as the most famous airlines in Hong Kong and put itself onto the international platform. Cathay Pacific currently ranks as the world’s 8th most profitable airline (net profit)* and the 17th largest airline in the world by operating revenue. Also Cathay Pacific is ranked 11th-largest in the world in terms of revenue
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Literature Review This Literature review seeks to provide knowledge on the research that has been found on Sustainable Tourism Management in the Small Island Caribbean States. A general background would be given on‚ Sustainable Tourism‚ Sustainable Tourism Management likewise an overview of the Small Island Caribbean States along with the issues that are plaguing them with the development of Tourism. In addition to this there would be an examination of the relationship between Tourism and managing
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