worldwide and identify common therapeutic areas to allow for focused interventions‚ because off-label drug use can be a measure of the lack of knowledge concerning paediatric treatments. A secondary objective was to provide a brief review of efforts to date. A literature review of articles on off-label and unlicensed drug use in children involving general prescription samples was performed using Medline and Embase : A lack of harmonisation between the evidence‚ the information available to doctors‚ and
Premium Health care Medicine Patient
1. What factors have helped Kyocera succeed in serving organizational markets? In my opinion the most important factor is the management and marketing strategy the company has implemented in the company`s culture. Kyocera’s management system is predicated upon and enabled by a set of powerful organizational values. The extensive nature and uniqueness of these organizational values is at the core of why Inamori views this type of management “as a management system‚ not merely a technique.” While
Premium Kazuo Inamori Total quality management Japan
The effectiveness of advertising: a literature review Elisabetta Corvi Associate Professor of Economics and Business Management University of Brescia corvi@eco.unibs.it Michelle Bonera (corresponding author) Assistant Professor of Economics and Business Management University of Brescia +39 333 2341484 mbonera@eco.unibs.it Abstract The aim of the paper is to propose a simple approach to monitor and control the encoding phase‚ too often neglected by the doctrine and operators
Premium Marketing Advertising Marketing research
group of people (Czinkota & Ronkainen‚ 2013). Understanding culture is possible only through human activities and how they act as individuals or members of a group (Coulter‚ 2010). As businesses enter international market‚ cultural diversity plays a major role in formulating international marketing strategies. They need to consider differences in national cultures‚ subcultures and how individuals in such cultures interact with each other and outsiders. This is due to the fact that culture is the
Premium Marketing Culture
(assignment or topic) taken in the organization II. Literature Review: This section would mean writing about the ways in which the organizational realities are similar or different from theory. The management theory dealt with in the report must be written in detail. Some indicative aspects that may be covered are as follows: 1. Govt Policies 2. Regulatory environment 3. Marketing strategies 4. Competitors 5. National and International Image 6. Future Prospects 7. Major problems/Issues
Premium Typography Marketing Typeface
navigating China’s convoluted sales and distribution systems; and the advantages emerging Chinese companies have over Western competitors‚ even as these firms face their own difficulties in entering the global marketplace. Also‚ Deepak Advani‚ chief marketing officer of Lenovo‚ and Hal Sirkin‚ senior vice president at BCG‚ discuss the advantages of tailoring products and messages to local markets in China One Billion‚ Three Hundred Million: The New Chinese Consumer 1 Despite rapid urbanization
Premium People's Republic of China Intellectual property Economy of the People's Republic of China
Assignment # 12 2.) How does the “standardized versus localized” debate apply to advertising? Communication takes place only when the intended meaning transfers from the source to the receiver. This can be a problem when a standardized approach is used. The message is not able to get through to the receiver due to different reasons such as lack of knowledge of the audience. There are people who feel an advertisement can be used anywhere in the world due to the converging tastes and preferences
Premium Public relations Advertising Communication design
1. Technology has advanced __________ society’s capacity to grasp its consequences. a. Slower than b. Faster than c. Only with d. At about the same rate as 2. Which of the following is not a valid definition of technology? e. The totality of the means employed to provide objects necessary for he/ and comfort f. A scientific method used achieving a practical purpose g. All the ways people us their inventions and discoveries to satisfy the
Premium Technology Privacy Ethics
Initial Marketing Plan Planned Countries: Brazil‚ Chile & Argentina MRKT 4030 January 6th 2014 Executive Summary: As the brand managers for a subset of Allstar Brands we are tasked with figuring out the most lucrative way we are going to enter the Latin American market in a ten-year period. We are selling Allsmile brand toothpaste‚ in various SKU’s to best satisfy the demand in each country. We first analyzed each country focusing on unemployment rate‚
Premium Marketing Target market Marketing plan
Homelessness is a global tragedy that is an ongoing problem which arouses anxiety in government and civil society. There are many difficulties in defining what ‘homelessness’ really means. There has been a long debate about the definition of homelessness in Western countries (Neil & Fopp‚ 1992). Questions arise such as; how should we define people who don’t own their own accommodation but are staying temporarily with other households? Should they be labelled as homeless? This leads to the debate
Premium Homelessness Poverty Homelessness in the United States