Total No. of Pages: 03 Time: 3 Hours Maximum Marks: 75 INTERNATIONAL MARKETING (Specialization: Marketing) SUBJECT CODE – INSTRUCTIONS: i) You have to attempt the questions as per the instructions for this paper. ii) Carefully note the marks for each question. iii)
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report is to study about the Global market opportunities for Kandos chocolates & prepare a Strategy to capture it. I would like to take this opportunity to gratefully the Chairman & Board of Directors to give a excellent Opportunity work as International Marketing Manager & I would really enjoying to take the challenging task‚ which has been mentioned in this whole report. BUSINESS PROFILE 5th May 1962 was an evolutionary day for Sri Lankan confectionery industry due to the commencement of Ceylon
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1. What are the basic goals of marketing? Are these goals relevant to global marketing? Marketing activities represent an organization’s efforts to satisfy customer wants and needs by offering products and services that create value. These goals are relevant in virtually every part of the world; however‚ when an organization pursues market opportunities outside of its home country (domestic) market‚ managers need an understanding of additional conceptual tools and guidelines. 2. Identify and
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Chapter 3 International Marketing Discuss the bases of world trade. Give examples illustrating the different bases. History and geography has a great impact on the marketing progress. We must make sure that we understand how the history of different cultures impacts and guides how they focus their marketing efforts today. There were many areas that have a strong influence on world trade that were discussed in this chapter. Similar to modern day attitudes‚ China did not start out having a
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you more focused. Lovers of the night time activities soon adopted this drink to raise their stamina and physical performance so they could party longer. In today’s world energy drinks are used by all sorts of people‚ from students cramming for exams‚ to athletes wanting to increase their endurance levels‚ to office workers needing to work longer hours to meet deadlines‚ to party-goers who just want to party longer. From Asia energy drinks soon became popular in Europe and the United States and
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TENGKU ROWENA BT TENGKU RAZALI (0822218)SITI LIYANA BT ROZMI (0721620)NIK MALIHAH BT JUSOH (0723714)NAZIHA BT AZAM (0729704)ANNUR IZZAH BT ABDUL RAZAK (0911518) | Section Number | : | 1 | Course CodeCourse Title | :: | MKTG 4810International Marketing | Lecturer’s NameSemester‚ YearSubmission Date | ::: | Assoc. Prof. Dr. Ahasanul Haque1‚ 2011/20129th December 2011 | TABLE OF CONTENT NO. | TOPIC | PAGE | 1.0 | INTRODUCTION 1.1 Brief Introduction 1.2 Background of the Study
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ANSWER ALL QUESTIONS QUESTION 1 (23 MARKS:41 MINUTES) A. Evidence comes in various types and has different degrees of reliability. Following are some statements that compare various types of evidence. a. A bank confirmation versus observation of the segregation of duties between cash receipts and recording payment in the accounts receivable subsidiary ledger b. An auditor recalculation of depreciation versus examination of raw material requisitions c. A bank statement included
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APPLYING MARKETING STRATEGY AT MBA ITB JAKARTA I. Conduct the 5Cs Analysis at MBA ITB Jakarta Professor Robert J. Dolan prepared “Note of Marketing Strategy” – Harvard Business School‚ describe five majors areas of analysis underlie marketing decision making as 5 C’s: Customer‚ Company‚ Competitor‚ Collaborator and Context. In conducting the 5C’s at MBA ITB Jakarta will describe as follow: a. Customer (What needs do we seek to satisfy) In answers.com on question “Why MBA?” mentioned
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I. PROPONENTS: MBA PARTNERSHIP NAMES POSITION AURELYN F. FIELDAD Operations Manager BOOTS I. VALDEZ Marketing Manager LEO CASTRO Quality Control Manager ROSETTE U. SABADO Purchasing Manager LUZVIMINDA L. APUYA Accountant‚ Bookkeeper II. SPONSOR The principal sponsors of the proposed project are the proponents themselves. III. BENEFICIARY The beneficiaries of the proposed project would be the fish industry of Caoayan‚ Ilocos Sur‚ its locals (specifically the fishermen and fish retailers)
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TWO: THE BUSINESS INVIRONMENT 2.1 Political‚ Economic‚ Social and Technological analysis (PEST) ………………………………………………………….5 2.2 The effect of Culture and Sociology............................7 PART THREE: THE COMPANY MARKETING PLAN 3.1 Marketing (Country) selection and entry strategy……..8 3.2 Segmentation‚ targeting and positioning strategy……..8 3.3 Information and research strategy………………………...9 3.4 Production strategy……………………………………………9 3.5
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