com or contact at 09882243490 Master of Business Administration- MBA Semester 4 MK0018–International Marketing-4 Credits (Book ID: B1811) Assignment (60 Marks) Note: Answer all questions must be written within 300 to 400 words each. Each Question carries 10 marks 6 X 10=60. Q1. The orientation of a company’s top management‚ its beliefs and assumptions significantly impact its approach to international marketing. Discuss the concept of EPRG framework. Answer. Management orientations The form and
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political risk & instability? Are they also a matter of perception? 2. What aspects international marketing are most affected by political instability in a country? Aspects of International Marketing International Marketing: is the performance of marketing activities in more than one nation. Basic Objectives of International Marketing a) Targeting international customer: segmenting‚ targeting and positioning the international customer. b) Finding global customer need: understand similarities and difference
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Team : Hetong Xu; Jin Liu; Jieqi Jin. Blue Ocean Strategy 1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company‚ competition‚ costs‚ and markets. Blue ocean strategy‚ as a business method‚ is about company creating a new market or industry where there is no competitor. Companies play not by traditional rules‚ never use the competition as a benchmark. They could ether create greater value for customers at a higher cost or create reasonable
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True / False Questions 1. International marketing is the performance of business activities designed to plan‚ price‚ promote‚ and direct the flow of a company ’s goods and services to consumers or users in more than one nation for a profit. 2. A good illustration of an uncontrollable variable that might impact international business is a marketing decision with respect to research. 3. The foreign uncontrollable environment is the same as the domestic uncontrollable environment. 4. The
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INTERNATIONAL GREEN MARKETING INTRODUCTION This is a summary on a journal of international green marketing by Gurau and Ranchhod (2005)‚ which addresses issues that influence marketing of ecological products. Following this is a critique of the article‚ intending to identify if any of these claims made by Gurau and Ranchhod are valid and significant. SUMMARY Gurau and Ranchhod (2005) argue that‚ unlike the British‚ Romanian firms export ecological products using foreign agents. A major
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structural reforms. Even though the fixed line market share has been dropping consistently. Three telecom players dominate this market - Bharti Airtel with 19.5% market share‚ Reliance Communication with 16.7% and Vodafone with 16.4% followed by Idea around 12% and then BSNL having market share of around 11%. HISTORY OF AIRTEL Sunil Bharti Mittal founded the Bharti Group. In 1986‚ Mittal incorporated Bharti Telecom Limited (BTL)‚ and his company became the first in India
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Internationalization 2 4. Foreign Market Segmentation and Targeting 3 5. Environmental Analysis 5 5.1 SWOT Analysis 6 5.2 Environmental Analysis of Host Country- China 8 5.3 From the perspective of IKEA International Group 10 6. International Marketing Objectives 11 7. Foreign Market Entry Strategy 11 8. Product/Service Mix Preparation 14 8.1 Product adaptation 14 8.2 Product publicity 15 8.3 Product price 15 8.4 New product development 16 8.5 Market expansion 16 8.6 Service
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Chapter 30 INTERNATIONAL MARKETING RESEARCH V. Kumar‚ University of Connecticut Introduction A company advertised eyeglasses in Thailand by featuring a variety of cute animals wearing glasses. The advertisement was a poor choice since animals are considered to be a form of low life and no self respecting Thai would wear anything worn by animals (Payne‚ website). Could the company have known about this before the product launch in Thailand? Why did the company fail in spite of coming up with
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Chapter 15 International Marketing Channels True / False Questions 1. The distribution process includes promotion of goods and services by sellers and resellers. True False 2. The behavior of channel members in the distribution process is the result of the interactions between the cultural environment and the marketing process. True False 3. In an import-oriented distribution structure‚ supply often exceeds demand. True False 4. Traditional channels
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BBIM4103 INTERNATIONAL MARKETING SEPTEMBER 2014 Name: Lam Teik Ken Matrix No: 870211085841001 Johor Learning Centre Table of Contents Page No 1. Introduction 3 2. Internal and External Driving Forces to International 4-7 3. Most Significant Driving Forces 7 4. Strategies implemented by Toyota to International 7-9 5. Conclusion 9 Introduction Toyota is 2nd largest automotive manufacturer in the world and Toyota Motor Corporation is headquartered in Toyota City‚ Aichi
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