AT AIRTEL‚ BANGALORE. A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY. Submitted By: Kirandeep Goraya Reg.No-05XQCM6027 UNDER THE GUIDENCE OF: DR.K.V.PRABHAKAR SENIOR PROFESSOR‚ MPBIM‚ BANGALORE M.P.BIRLA INSTITUTE OF MANAGEMENT ASSOCIATE BHARTIYA VIDYA BHAVAN. BANGALORE-560001 2005-2007 2 DECLARATION I hereby declare that the research work embodied in this dissertation entitled “Customer Service at AIRTEL‚ Bangalore"
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Venezuela situation “Hugo Chavez was the elected strongman of Venezuela who took office in 1999 and remained there until his death from cancer in 2013. Hugo Chavez was the son of schoolteachers‚ and he graduated from the Venezuelan Academy of Military Sciences in 1975. An engaging speaker and charismatic personality‚ he was elected to the presidency as a leftist reformer and modern-day Simón Bolívar. (His reforms were called the "Bolivarian Revolution.") After taking office on 2 February 1999‚ he
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established corporate brands and are generally recognize across the globe. For example‚ Coca-Cola is a well established brand and is recognized in all part of the world. Most of the multinational businesses are global in nature and implement similar marketing strategy across the globe. Multinational business is large and is highly influential in nature. Multinational company brings inward investment to countries other than their home base. Multinational business boost the national economy of the country
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Citibank customers when they are at the airports waiting to board their flights. Citibank Express Service will serve better existing customers‚ attract new ones‚ and maintain leadership in the affluent segment. 2. CURRENT MARKET SITUATION Leading international financial groups have been seriously affected by the global credit squeeze. Citigroup‚ the world’s biggest bank‚ announced its second quarterly loss this year by more than $15bn (£7.5bn) of write downs and increased provisions against bad customer
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Marketing strategies of IPL The main driver of revenues for sports these days is television and cricket is no exception. The media has played a role in highlighting very large broadcast deals for sports like football and cricket. Sports clubs generate substantial revenues from channels through sponsorship and merchandising‚ which runs into billions every year. Similarly‚ the major revenue stream for the IPL is sponsorship‚ sale of broadcast rights and gate receipts (website‚ IMR publications).
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CanGo Marketing Analysis and Strategy The General Environment Currently the inflation rate is stable at three percent or less per year‚ and the consumer price index is steady with approximately 1.5-2 percent change per year. A stable economy without significant inflation will likely maintain the strong spending power of the consumer. The consumer’s dollar will be stretched further allowing them to purchase more goods. Low inflation rates will also persuade the Federal Reserve Board to keep
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ukessays.com/essays/business/marketing-strategies-hsbc.php Subject Area - Business HSBC Marketing Strategies. INTRODUCTION One of the largest banking and financial services organisation in the world is known as the HSBC Group. It has established businesses in Europe‚ the Asia-Pacific region‚ the Americas‚ the Middle East and Africa. In 1991‚ HSBC holdings were incorporated in England‚ with its head office based in London. In 1999‚ the company established its international brand name‚ which ensured
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Kingfisher – Marketing Strategy Contents 1. Kingfisher’s class of business & market strategy * CLASS OF BUSINESS * MARKETING STRATEGY SUMMARY 2. Marketing Strategy Details * LIFESTYLE MARKETING * CHANGING SHOPPING EXPERIENCE * GOODTIMES - KINGFISHER FLYING EXPERIENCE 3. Fighting competitions(SWOT) * STRENGTHS * WEAKNESS * OPPORTUNITIES * THREATS 4. Contribution To The Society 5. Bibliography Kingfisher’s class of Business & Market
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Table of Contents Page(s) 1. Introduction 2 2. External Marketing Communication 2 3. Market Segmentation and Target Markets 2-4 4. Marketing Communication Strategies &Objectives 4-5 5. Corporate Social Responsibility 5-7 6. Effectives of Marketing Objectives 7-8 7. Recommendation 8 8. References 8-9 Introduction: Telefonica O2 UK Limited (previously called Cellnet Limited and branded as O2) is the second largest
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4.The Marketing Strategy of Carlsberg Group Carlsberg is the fourth largest brewery group in the world‚ which has a brand portfolio that includes brands such as Carlsberg‚ Tuborg‚ Baltika and Kronenbourg 1664‚ which are well known international premium brands‚ but also includes strong local brands‚ such as‚ Ringnes‚ in Norway‚ Lav in Serbia and Wusu in Western China. (www.carlsberggroup.com) This section is about Carlsberg Group’s marketing strategy‚ with a focus on Carlsberg‚ its main brand‚ and
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