INTERNATIONAL STRATEGY ANALYSIS OF FEDERAL EXPRESS (FEDEX) Introduction of the Firm Headquartered in Memphis‚ Tennessee‚ Federal Express (FedEx) pioneered the package delivery industry with its air and ground express delivery system in 1971. By 1998‚ Federal Express had rebranded itself and created its corporation as FDX Corporation. The FedEx Corporation as we know it today was once again rebranded in 2000. Today FedEx is a global provider of transportation‚ e-commerce‚ and supply chain
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CEMEX – International Business Strategy Question 1: In May 2000‚ CEMEX was preparing to expand through acquisitions in Asia‚ Africa and the Middle East. What kind of global giant do you think Lorenzo Zambrano wanted the firm to become? Using module theory and evidence from the CEMEX case study‚ critically evaluate his chances of success. This essay will critically evaluate Lorenzo Zambrano’s chances to succeed while Cemex planned to expand through acquisitions. It will aslo illustrate what
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IMPACT OF INFORMATION TECHNOLOGY ON MARKETING: A CASE STUDY OF AIRTEL COMPANY (Abstract) Information technology affects marketing in many ways. Some of these save labor and provide service. Others create entirely new products and new organizational forms. Still others enhance marketing operations in ways that can change their character. An example of the latter is now taking place behind the scenes in the consumer packaged goods industry‚ where a new generation of data is producing a discontinuity
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Introduction Bharti Airtel Limited‚ commonly known as Airtel‚ is an Indian multinational telecommunications Services Company headquartered in New Delhi‚ India. It operates in 20 countries across South Asia‚ Africa‚ and the Channel Islands. Airtel has GSM network in all countries in which it operates‚ providing 2G‚ 3G and 4G services depending upon the country of operation. Airtel is the world’s third largest mobile telecommunications company with over 269 million subscribers across 150 countries
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1. What are the basic goals of marketing? Are these goals relevant to global marketing? Marketing activities represent an organization’s efforts to satisfy customer wants and needs by offering products and services that create value. These goals are relevant in virtually every part of the world; however‚ when an organization pursues market opportunities outside of its home country (domestic) market‚ managers need an understanding of additional conceptual tools and guidelines. 2. Identify and
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. International Marketing -- When a company identifies and fulfills need and wants of customers abroad through suitable products or services at profit for company‚ it is called International Marketing. 2. International Investment – When a company applies capital beyond home country for production and/or other functions to earn profit‚ it is called International Investment. 1. International Trade ( Foreign Trade )
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..........................7 PART THREE: THE COMPANY MARKETING PLAN 3.1 Marketing (Country) selection and entry strategy……..8 3.2 Segmentation‚ targeting and positioning strategy……..8 3.3 Information and research strategy………………………...9 3.4 Production strategy……………………………………………9 3.5 Pricing strategy………………………………………………..10 3.6 Distribution strategy…………………………………………10 3.7 Promotion strategy (local and global)…………………….11 PART FOUR:
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Summary International Marketing Chapter 1 What to learn from chapter 1: * The internationalization of business and marketing * The globalization debate and the various meanings of “globalization” * The scope of the international marketing task * The importance of the self-reference criterion (SRC) * The progression to becoming a global marketer * The increasing importance of global awareness and the strategic orientation of firms * The distinction among various terms
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not help but only empathize with some of the players‚ who are hard hit by the new realities. Notably‚ earlier pronouncements of massive profits must have been sending signals to potential new entrants. It is not surprising then that‚ Investor Bharti Airtel responded by entering‚ the seemingly lucrative local sector‚ which appeared
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Internet International Marketing Students are to present a research report on the implications of Internet technology in the international marketing of the firm. More specifically‚ the impact of the Internet on international marketing performance indicators such as sales from international customers has become clear (Mathews‚ Healy and Wickramasekera 2011). International marketing managers must be aware of this changing environment and the impact on marketing activities in international markets
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