Contents Executive Summary 2 1.0 Introduction 3 2.0 Objectives 4 3.0 Issues 4 3.1 SWOT Analysis 6 4.0 Marketing MacDonald`s in Kazakhstan 7 5.0 Product Adaptation 10 6.0 Distribution Network 12 7.0 Adaptation Process 13 8.0 Conclusions and Recommendations 14 6.0 Appendix 15 7.0 References 16 Executive Summary This paper will look at the development of the McDonalds Corporation in Kazakhstan and the obstacles that it has overcome. It will also look at the McDonalds Corporation
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International and Domestic Marketing Comparison Paper Name University of Phoenix – MKT/450 January 14‚ 2013 Professor: Name India is the second most populated country in the world‚ with nearly one billion people. It has the business environment that attracts multinational companies (MNCs) and because of its massive market size and positive business climate‚ American firms such as General Electric‚ General Motors‚ McDonald
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Difference between international marketing and domestic marketing First‚ International marketing is facing a more complex market environment . Domestic marketing is conducted in this country and so faced corresponding structure of the market environment is relatively simple ‚which consists of those factors that are more familiar to companies -- the domestic political‚ economic‚ legal‚ cultural and so on. However‚ International marketing is facing a more complex environment‚ it’s a market with
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Significance of Understanding Culture in International Marketing Cultural Impact on International Marketing Process and In Particular Consumer Decision Making Deval Khandal CONTENT * International Marketing – An Introduction * Marketing Environment * Culture * Values * Heroes * Rituals * Symbols * Formation of Individual’s Cultural Value System * Consumer Ethnocentrism * Elements Contributing Culture * Political Element * Economic
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Westpac B a n k i n g Corporation International Marketing Entry Strategy Report prepared by: Jean Diaz Due date: 09/06/2011 La Trobe University- Bendigo Semester 2 International Marketing Entry Strategy Table of Contents Executive summary Introduction Company and product background Provide an analysis of the business and product performance Company objectives and corporate strategies What is the product and needs does it satisfy? 1 2 3 3 4 6 7 7 10 12 14 15
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Halal Certification: an international marketing issues and challenges by Shahidan Shafie1 Prof. Dr. Md Nor Othman2 Faculty of Business & Accountancy Universiti Malaya‚ Kuala Lumpur‚ Malaysia Abstract Marketing of products and services in the Muslim countries presents a very challenging task to multinational companies (MNC) due to the difference in political‚ economy and socio-cultural aspects. At the same time‚ MNC could not “avoid” targeting Muslim countries as their source of expansion as these
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Standardization versus Adaptation in International Marketing Introduction The most challenging decision that a company may face in internationalization is the degree of standardization or adaptation in its operations. The question of standardization or adaptation affects all avenues of a business’ operations‚ such as R&D‚ finance‚ production‚ organizational structure‚ procurement‚ and the marketing mix. Whether a company chooses to standardize or adapt its operations depends on its attitudes
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“International marketing strategies of Hyundai in India” [pic] Sindhu Sharma Bharti MA DISSERTATION 2008 2 | P a g e ABSTRACT The automotive industry has been an industry of rapid growth. It has been successful in providing the best styles‚ comfort‚ and powerful engines
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involve in international marketing‚ they have to do study and analysis of market potential in the country they interested to do business so that they can decide the level of involvement they would like to commit. There are 4 phases of international marketing involvement; which are no direct foreign marketing‚ infrequent foreign marketing‚ regular foreign market and international marketing. In no direct foreign marketing stage‚ the company may not actively involve in international marketing. But yet
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only do these factors shape Avon’s domestic marketing strategy‚ but these environments also have a great importance in the firm’s international activities. Furthermore‚ the company still has to improve specific aspects of its strategy if it wants to maintain its position on the American market and in its international activities. I. Avon’s marketing strategy in the U.S.A. Since it’s creation in 1886‚ Avon has gone through many changes in its marketing strategy. Throughout the years‚ Avon has tried
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