Task 1 Describe the type of business‚ purpose and ownership of two different businesses. Describe the different stakeholders who influence the purpose of the two different businesses. Intro Examples of two types of businesses that are different from each other are Kings Oaks Academy and McDonald. There are two types of sectors; private sector and public sector‚ and different ranges of ownership: local‚ national‚ international‚ and global business. Businesses also falls under 3 sector which
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International Markets "Footwear Men’s Shoes" To present the range of product "Footwear Men’s shoes" I chose the German brand PUMA. It’s a company created in 1924 in Germany. This company proposes a large range of shoes. In fact it sells football shoes‚ cricket shoes‚ baseball shoes‚ running shoes and motorsport shoes. I. Product We will see more precisely in this study the product range: motorsport shoes. You can see here three models of shoes: II. Distribution in France
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1.0 Background For most manufacturers‚ success or failure is determined by how effectively and efficiently their products are sold through their marketing channel members (e.g.‚ agents‚ wholesalers‚ distributors‚ and retailers). Given this situation‚ considerable marketing channel research has focused on organizational responsibility for managing channel how interrelationships among a firm and its channel members can be managed better (Achrol and Stern 1988; Anderson et al 1997). Globalization
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Marketing Plan Worksheet This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A‚ Section B‚ and Section C)‚ you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan‚ for which a template is
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Task 3 & 4 bILL company is a textile manufacturing company‚ established in 1978 in UK. Company is owned by a 3 friends‚ RIz‚ Wiz &Aaz. They started the company in their college life and faced a huge success in a very short period. bILL company have good reputation but from last few years their turnover has been reduced dramatically due to some new international competitors came in the market and captured more than 35% of domestic market. This intense problem called the board meeting where Wiz purposed
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TASK 1 There are 4 types of marketing techniques‚ which are Growth Strategies‚ Survival Strategies‚ and Branding & Relationship Marketing these techniques are used by most business. Growth Strategies These are strategies that are aimed towards the expanding the business nationally or internationally by either expanding sales or increasing the market shares. Igor Ansoff has developed four types of strategies which are called market penetration‚ product development‚ market development and diversification
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Task 1: Marketing techniques P1: ‘Describe how marketing techniques are used to market products in two organisations’ Task 2: M1: ‘Compare marketing techniques used in marketing products in two organisations’ Task 3: D1: ‘Evaluate the effectiveness of the use of techniques used in marketing products in one organisation’ Marketing techniques are the strategies used in order to make the business a success‚ which involves the business meeting the right needs of their specific company‚ every
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Introduction……………………………………………………………….3/7\ Relationship………………………………………………………………3/7~4/7\ new requirements…………………………………………………………4/7~5/7\ The efficiency and reliability of international logistics…………………..5/7~6/7\ Conclusion ………………………………………………………………….6/7\ References…………………………………………………………………7/7\ International trade and international Logistics The rapid expansion of trade liberalization and the growth of global capital markets and integration‚ information technology and the progressive
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Cultural and political forces influence international marketing activity. Discuss the impact of these forces and illustrate your answers with examples. Cultural Language. Will language be a barrier to communication for you? Does your host nation speak your national language? What is the meaning of your brand name in your host country’s language? Customs: what customs do you have to be aware of within the country? This is important. You need to make sure you do not offend while communicating
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attributes such as firms characteristics‚ type of product‚ pricing of product‚ the amount of research conducted‚ promotions and the channels of distribution. Uncontrollable elements effecting Starbucks are competitive structures‚ domestic and international‚ varying levels of technology and cultural differences. Starbucks encountered revised incomes with the economic downturns of recent and it quickly realized that its gourmet product was among the first to be cut out of tightening budgets. The
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