Consider this question from the perspective of consumers‚ labour‚ technological change‚ firms‚ nation-states. Are the net benefits likely to be positive? 3. Identify and evaluate the sources of conflict between pressures on companies to operate globally and the desire of governments to regulate companies and activities within their borders. 4. Account for the existence of counter trade in the world economy and explore the view that its influence will continue as a solution to the problem developing
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* Chapter 1 – Understanding Global Markets and Marketing Experiential exercise: 1. Do research on the Internet and use the Cultural‚ Administrative‚ Geographic‚ and Economic (CAGE) framework to discuss the distance between Japanese and United States automotive manufacturers. Answer: The Japanese automotive industry is one of the most prominent and largest industries in the world. Japan has been in the top three of the countries with most cars manufactured since the 1960s‚ surpassing Germany
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National stereotypes and key dimensions of culture 136 Cross-cultural management 144 Culture embodied in national institutions 151 ■ Active Learning Case Culture clash at Pharmacia and Upjohn 130 ■ International Business Strategy in Action McDonald’s 135 Danone and Parmalat—going international‚ staying local 149 ■ Real Cases Do not throw your meishi! 154 Sport can be local and global: Manchester United 155 Patterns of global diversity and the implications of these differences have
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Culture is one of the most important considerations in today’s global world (based on Lee and Carter 2012). Critically appraise how marketers can manage both the local and global (glocal) cultures when planning their marketing operations. Consider the macro environment as well as the impact of culture on buyer behaviour. A country’s culture is a part of it‚ which has been there through generations. Today‚ we are able to communicate and share our cultures through travel and trade. The world is
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Globalization and International Business 1 1 LEARNING OBJECTIVES Ø Ø Ø Ø Ø Ø Ø Ø Ø Globalization and International Business To outline the historical perspective of globalization of business To explain the concept of globalization To elucidate the factors influencing globalization To discuss the various techniques for measuring globalization To examine the reasons for support and criticism of globalization To discuss global business expansion strategy for emerging market companies To
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problems faced by these food companies‚ several recommendations are given to help ease these problems. The former World Health Organization (WHO)‚ Director General‚ Gro Harlem Brundtland emphasizes on demand to the solutions of this problem‚ and the International Food and Beverage Alliances (IFBA) produce specific recommendations to the food industry. Below is the table taken from the article about the recommendations to help release the food companies from the challenges that they are facing. The food
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International Business 1. Q: List elements of the national business environment that influence the standardization-versus-adaptation decision. Standardized is just one of a number of strategies with which firms successfully enter the international marketplace today. Standardization may not always be the most appropriate strategy‚ even. Smaller companies may also be better off adapting to local cultures and exploiting their international image to gain market share locally. Consumers in different
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for almost everything is huge‚ but it’s not large enough for many entrepreneurs. For these growth-minded business owners‚ the rest of the world is their oyster. Seeking international growth by going global as an importer-exporter offers opportunity aplenty. Some of the specific advantages presented by successfully growing globally include: You can extend the sales life of existing products and services by finding new markets to sell them in. You can reduce your dependence on the markets you have
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Introduction IB Course documents‚ course manual HBR review Where: location decision‚ geography (distance‚ cultural‚ economic) so they do cultural training‚ when it’s not the same. What type: efficiency & natural resource seeking (cheap in China‚ oil in Norway) market seeking‚ strategic asset (knowledge seeking) Which way: organizational aspect‚ e.g. entry modes(relationships) What effect: impact of MNE on home and host country economy society (competition effect‚ spillover effects) Psychic
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Innovative Marketing‚ Volume 3‚ Issue 4‚ 2007 Demetris Vrontis (Cyprus)‚ Alkis Thrassou (Cyprus) Adaptation vs. standardization in international marketing – the country-of-origin effect Abstract The literature on international marketing presents a confrontation between two mainstream schools of thought regarding international marketing. The one supports the standardization approach and argues that multinational companies’ behavior should be uniform to minimize total costs and promote a global
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