National Sponsors of the Athens 2004 Olympic Games and aims to explore whether a strategic approach was employed in the acquisition and management of their Olympic sponsorship. Design/methodology/approach – A multiple case study analysis was employed‚ for which data were collected through semi-structured interviews. The study sample included seven of the ten Grand National Sponsors that signed agreements with ATHOC‚ the Organizing Committee of the 2004 Athens Olympic Games. Data analysis was organized
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Trigger 12 - Drug in Sport (PHC650) WADA rips Britain for pursuing doping appeal LONDON (AP) -- The World Anti-Doping Agency accused Britain’s national Olympic body Tuesday of "wasting a lot of time and money" in its failed attempt to uphold lifetime Olympic bans for drug offenders.WADA director general David Howman said the British Olympic Association should have dropped its rule months ago and was wrong to fall out of line with the rest of the world in the first place.The BOA took the case to
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in the Olympics is arguable the greatest achievement one can obtain as an Athlete. They dedicated hours upon hours of blood sweat and tears to get to this point in their careers‚ through all the trial and error and stress that can put on one?s body it is no wonder how some athletes would like to take a short cut and cheat their way to gold. Performance-enhancing drugs (PED) were actually present in 100 AD and discovered to be used by athletes in the Olympics of 1904. ?The International Association
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civilisations used mushrooms and herbs to improve their performance. Later in the 19th century substances including alcohol‚ opium and caffeine were used. More recently a number of deaths and allegations of drug taking encouraged the International Olympic Committee (IOC) to set up the medical commission in 1967‚ banning the use of drugs and other performance enhancing substances. However it wasn’t until 1990 did the IOC ban the majoritively used substances such as erythropoietin (EPO) and blood doping
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appropriate events. The London 2012 Olympics were held from July 27 – August 12 2012 and comprised 204 competing countries with over 10‚000 athletes competing (Clark and Heseltine 2012). The Summer Olympics are arguably the best known events series internationally‚ being held every four years with successful host countries being chosen several years prior to the games themselves. With a successful committee of event developers known as the International Olympics Committee (IOC)‚ planning for the event
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WELCOME TO MY PRESENTATION Prepared For Md. Afnan Hossain Lecturer School of Business Studies Southeast University prepared By Ahmed Mudabbir Evan ID:2011210000064 Md. Sajjaduj Zaman chowdhury ID:2011210000035 Batch: 29th Presentation Topic: Dow Chemicals ltd. About company Dow Chemical Company‚ American chemical and plastics manufacturer that is one of the world’s leading suppliers of chemicals‚ plastics‚ synthetic fiber‚ and agricultural products. Headquarters are in Midland. Dow Chemical
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Should skateboarding be an Olympic Sport? How much do you know about skateboarding as of now? Did you at least know that it recently became an olympic sport. You may think…”oh wow what a great thing to do.” But that’s not the case in this situation. Many people are debating whether skateboarding should be an olympic sport. But even though skateboarding may not be as popular of a sport as basketball or track n’ field why not give skateboarding an equal chance as any other sport. First of
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6. What is your personal opinion on innovations in sports in general (subjective)? Part B Sport X Case study You are an IOC (International Olympic Committee) member famous for your knowledge about different sports. One day the board asks you to introduce a new -not yet existing- sport to the Olympic schedule. Of course you need time to design‚ develop and introduce the game in countries all over the world. Here are the things you need to take into account:
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in Japan. In the 5th Olympics game‚ two Japanese men participated. There were women that wanted to be involved but they weren’t allowed. Women were to continue to play sports such as archery‚ golf and tennis (Orlanski‚ 2007). A committee of European women created the women’s Olympics when the IOC refused the addition of Women’s track and field. The creation of the Women’s Olympics opened the door for Japanese women. HItomi Kinue a track and field participant made international news from her outstanding
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competitors ingesting various potions‚ such as ground horse hooves or sheep testicles‚ for the ancient Olympic Games and other events. Athletes in the late 19th and early 20th centuries attempted to gain an edge using substances such as caffeine and strychnine. Three years after a Dutch cyclist died of drug-related complications during the 1960 Olympic Games‚ the International Olympic Committee (IOC) came out with its first list of prohibited drugs. Despite the growing body of evidence of serious
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