BMAKT2201 BMAKT2201 • INTERNATIONAL MARKETING CHAPTER 1 – INTRODUCTION TO INTERNATIONAL MARKETING Noraizan Abdul Rashid Faculty of Business Management & Globalization Tel : 603 8317 8833 (Ext 8125) Email: noraizan@limkokwing.edu.my WHAT IS MARKETING? • Marketing Involves: – Focusing on the needs and wants of customers – Identifying the best method of satisfying those needs and wants – Orienting the company towards the process of providing that satisfaction – Meeting organisational objectives
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INTERNATIONAL ORGANIZATIONS Introduction: The urge for peace and self-preservation has inspired man to devise institutions for greater international co-operation and avoidance of confrontation. Though this process of evolving international organizations has existed for long‚ it received a special impetus as a result of the scientific and technological development during the past few centuries. However‚ in the present century this international co-operation assumed new dimensions with the emergence
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This page intentionally left blank International Management Culture‚ Strategy‚ and Behavior Eighth Edition Fred Luthans University of Nebraska–Lincoln Jonathan P. Doh Villanova University INTERNATIONAL MANAGEMENT: CULTURE‚ STRATEGY‚ AND BEHAVIOR‚ EIGHTH EDITION Published by McGraw-Hill‚ a business unit of The McGraw-Hill Companies‚ Inc.‚ 1221 Avenue of the Americas‚ New York‚ NY 10020. Copyright © 2012 by The McGraw-Hill Companies‚ Inc. All rights reserved. Previous editions © 2009‚
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[pic] COLLEGE OF LAW‚ GOVERNMENT & INTERNATIONAL STUDIES UNIVERSITI UTARA MALAYSIA |No. |Information on Course | | |Course Name : INTERNATIONAL BUSINESS | | |Course Code: GFMA 2023
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Of Contents: 1. Introduction 2. Effective jurisdiction of International law 3. Enforcement by States 4. Sources of implementation 5. Conclusion 6. Bibliography (1) 1. Introduction: International law after world war II grew by leaps and bounds due to absence of one International law regulating authority. For International law to be effective states must owe allegiance to an international organization and states are accountable of their actions on
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pooled. The question numbering below has been standardized to assist you in discussions of the results with your instructor. 4. award: 10 out of 10 points The ideal political climate for a multinational firm is: | a country where international laws do not apply. | | a country where favors can be purchased cheaply. | | a stable‚ friendly government. | | a government where absolute power is a reality. | | an authoritarian government that can be dealt with through non-legal
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Beng Wild‚ J.J. & Wild‚ K.L.‚ (2012). International Business: The Challenges of Globalization (Global Edition)‚ 6th Edition‚ Pearson Education Limited‚ U.K 1. Describe the process of globalization and how it affects markets and production. 2. Identify the two forces causing globalization to increase. 3. Summarize the evidence for each main argument in the globalization debate. 4. Identify the types of companies that participate in international business. 5. Myths that keep small firms
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COLLEGE OF LAW‚ GOVERNMENT AND INTERNATIONAL STUDIES INTERNATIONAL RELATION GFPP 2063 INDIVIDUAL ASSIGNMENT PREPARED BY: NAME: NUR AMIRA SYUHADA BT AHMAD SOBRI PREPARED FOR: DR KNOCK TAPIWA ZENGENI Question 2: Critically discuss the main ideas of the constructivist approach to international relations Preface In our daily life‚ we are interconnected with each other when we start to communicate. Actors such as people‚ ideas and interest allow us to establish relationship
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describe reasons for Phillips and Matsushita to operate internationally. Why do they do it? Describe the international strategy of Phillips and Matsushita using the international strategy classifications we discussed in class (e.g.‚ localization‚ transnational‚ global). Philips and Matsushita are two electronic (equipment and service) based powerhouses who had to expand their business to the international market. One my ask why they needed to operate internationally… each company‚ Philips and Matsushita
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------------------------------------------------- Case Study ------------------------------------------------- Brief Description of the Organisation – The International Hotel Group The International Hotel Group The International Hotel Group started business with two small boutique style hotels in Melbourne‚ Australia. Over a period of 15 years it has grown to now comprise a chain of 20 hotels across 5 different countries in the Australasian region. This growth was a result of an acquisition
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