GlaxoSmithKline (GSK) is one of the largest and most profitable pharmaceutical companies in the world. This conglomerate is the product of multiple mergers of some of the leading companies in the industry. It was created in 2000 and at the time this case was written‚ had a market capitalization of $193.5 billion. The company’s most recent focus is on emerging markets‚ vaccines and consumer healthcare. When Sir Andrew Witty took over as CEO in 2008‚ he implemented a significant restructuring program
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Over the past few years Brazil’s amazon is becoming smaller and smaller. Brazil is facing an enormous environmental issue called deforestation. Deforestation is when people burn or cut down a group of trees. It has many negative effects on environment such as climate change‚ clearing of habitats‚ and killing millions of species. The trees are used for fuel‚ to create commercial items such as paper‚ and highly prized items such as palm oil from palm trees. “Deforestation in Amazon Basin is destroying
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Case report Unilever in Brazil‚ Part II (1997-2007) Marketing Strategies to conquer North Eastern market Group: NAKED Members: Nico Schwendinger Alexandra Klopf Konstanze Horak Elif Kurtulus David Muhr Date: 28 November 2009 Table of contents 1 Introduction 3 2 Problem Statement 3 3 Alternatives 3 3.1 Turn something old into something special 3 3.2 Mix & Mingle to form something new 4 3.3 Keep it simple! 5 4 Issues 5 4.1 How does the
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1. Why did Dell decide to invest in Brazil? Dell decided to invest in Brazil because of its strategy to expand internationally. Dell had operations in many countries but did not have any manufacturing plants in Latin America‚ which was the fastest growing market for computers. Brazil was the ideal place for its manufacturing plant in Latin America because it presented a huge potential market for Dell since it was Latin America’s largest country with over 170 million people. Dell felt that
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Discussion Questions 1. Why did GM Brazil decide to change the way they were doing business in the spare parts market? General Motors started its business in Brazil in the year 1925 and has been growing ever since. GM had its spare parts business which has been highly profitable‚ but low on volume. The business of the spare parts was demand driven. The market situation worsened when liberalization attracted competitors like Toyota‚ Audi etc. This made GM tighten their costs further on the low
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General Motors Brazil Service Part Business: A Case Study Business Change in the Spare parts market by GM Brazil General Motors started its business in Brazil in the year 1925 and has been growing ever since. GM had its spare parts business which has been highly profitable‚ but low on volume. This business constituted around US $ 250 million out of the overall income of US $ 3.2 billion a year. This is just about 7.8 % of the total income‚ but the margins in this business were much larger. The
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offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin‚ high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network‚ thereby marginalizing Invicto‚ an inferior but better-known competitor. Situation Overview NE Brazil has long lagged behind the rest of the country in terms of technology
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10 [pic] Pizza Hut in Australia Operations As we sitting down to dinner eating pizza from Pizza Hut and watching television‚ we see an ad for Australia and there eating habits. We wonder if Pizza Hut operates in Australia. Indeed‚ we found out that Pizza Hut is a successful franchise in Australia and counts “around 325 stores” (Our Story‚ 2008)In order to understand Pizza Hut’s success story in Australia‚ we are going to compare how Pizza Hut operates in Australia compare
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Images Domino’s Pizza: A Case Study in Organizational Evolution Case 7 John Bradley‚ Eric Friedman‚ Eric Jeanes‚ Edward Novotny‚ Kelly Schuler Arizona State University Tina Borja Rice University Introduction Historically‚ Domino’s Pizza has been a strong player in both the domestic US and international out-ofhome pizza marketplaces. With more than 9‚300 locations in 65 countries‚ Domino’s is the number two pizza restaurant behind Pizza Hut and number one in the pizza delivery segment
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I always knew that Brazil is one of the biggest exports of sugar‚ but I didn’t think to realize that it is built on exploiting young children and women for pennies on the dollar. Not only is this slave labor‚ but this has had dramatic effects on the child mortality rate in Brazil and has been plaguing Brazil’s overall growth and development for decades. Children are the future‚ that is why the most important investment for a country is in children (education‚ health care‚ love)‚ and when you have
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