manufacturing business unit in Brazil where there are many differences from the Swedish culture. The famous analytic models from Hofstede (1980) and Trompenaars (1993) are applied to identify the key distinct dimensions of the two national cultures in terms of their management implications. Cultural Analysis The most influential factors chosen from Hofstede’s model are PD and UA‚ with the largest gap in scores and significant differences from table 1. Table 1 Different Scores of Brazil and Sweden in the national
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Pronto Pizza is a family-owned pizza restaurant in Vinemont‚ a small town of 20‚000 people in upstate New York. Antonio Scapelli started the business 30 years ago as Antonio ’s Restaurant with just a few thousand dollars. Antonio‚ his wife‚ and their children‚ most of whom are now grown‚ operate the business. Several years ago‚ one of Antonio ’s sons‚ Tony‚ Jr.‚ graduated from NYU with an undergraduate degree in business administration. After graduation‚ he came back to manage the family business
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Dominos Pizza Propaganda The Dominos Pizza ad screams propaganda with a capital P. This propaganda makes you the consumer very intrigued and enticed to buy Dominos pizza. The advertisers for this company use many items and quotes to convince you that their pizza is the best. They as the advertiser chose to do this time and time again to help you to continue to stay a regular customer also. They do not have to say that their pizza is the best‚ just by all of the items and information
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Marketing Challenges in Brazil: The Tubaínas War Introduction For about a decade‚ the Coca-Cola Company’s Brazilian subsidiary tried to stop the growth of tubaínas (too-bah-ee’-nas). The word tubaínas designates numerous brands of fairly inexpensive‚ carbonated‚ and rather sweet beverages sold throughout Brazil. For more than half a century‚ hundreds of micro‚ and a few medium-size‚ manufacturers produced and distributed the so-called tubaínas on a local or regional basis. Brazil was Coca-Cola’s third
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Be Cool to the Pizza Dude I really liked this essay because it was a personal creed based on life experience and taught me a lot about being respectful and kind and valuing honest work. I really liked how she divided her believes and thoughts into principles. Also‚ my impression after reading this essay was strong based on author’s well-focused thesis‚ organized and engaging paragraphs. Her well focused thesis grabbed my attention and I was engaged with the essay. She started with
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Pinzón was the first known European in the region now constituting Brazil. Landing near the site of present-day Recife on January 26‚ 1500‚ he subsequently drifted northward as far as the mouth of the Orinoco River. In April 1500‚ the Portuguese navigator Pedro Álvares Cabral also reached the coast of present-day Brazil and formally claimed the surrounding region in the name of Portugal. The territory was named Terra da Vera Cruz (Brazil Historical Setting). About a year later in 1501‚ an expedition
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Telefónica and Telecommunications: An In-depth Look at Chile and Brazil Telefónica is a multinational broadband and telecommunications company‚ that is mainly present in the United States‚ South America‚ and Europe. Since its creation in Spain in 1924‚ Telefónica has grown into the 5th largest mobile network provider in the world. The most prominent services that Telefónica offers include fixed and mobile telephony‚ Internet services‚ and digital television. While Telefónica offers a variety of
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International Journal of Marketing Studies; Vol. 4‚ No. 5; 2012 ISSN 1918-719X E-ISSN 1918-7203 Published by Canadian Center of Science and Education Planning the Impossible with Lighting Solutions: A Strategy to Enter Brazil Sylvain Charlebois1‚ Meera Haque1‚ Caleigh Nevin1‚ Alicia Savile1‚ Dana Husain1‚ Maggie Chen1‚ Benjamin Bickers1 & Dave Howard1 1 College of Management and Economics‚ University of Guelph‚ Guelph‚ Canada Correspondence: Sylvain Charlebois‚ College of Management and
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<b>Geography</b><br>Brazil occupies almost one-half of the entire South America continent‚ and is the fifth largest country in the world. It borders all Latin American countries except Chile and Ecuador. The 9‚170km coastline and the 50‚000km navigable inland waterways provide great potentials for water transportation which has not been well developed. <br><br>Brazil is topographically relatively flat. 40% of the land is under the Amazon Rain Forest. Most of the arable land is found in the South
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Portuguese colonization‚ African slavery and assimilation with the natives. As a result‚ modern-day Brazilian culture is unique and very complex. However‚ over the centuries‚ they have developed a common culture. Daimler AG’s proposed entry into the Brazil requires an astute understanding of the social and ethical issues in the country. Businesses may fail when there is a lack of understanding of these aspects. Engaging in a society is engaging in a people; people are key to Daimler AG’s success1.
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