International Human Relations BHO3475 Year 2013 Semester 2 Prepared by Robert Mason Page 1 of 15 UNIT OF STUDY GUIDE College of Business YEAR UNIT TITLE UNIT CODE PRE-REQUISITES CREDIT POINTS MODE OF DELIVERY UNIT COORDINATOR UNIT LECTURER & TUTOR NAME EMAIL NAME EMAIL 2013 SEMESTER 2 International Human Relations BHO3475 Nil 12 On-campus (FP) Robert Mason Robert.Mason@vu.edu.au Emma Hall & Veronika Viera-Belicka Emma.Hall@vu.edu.au Veronika.Viera-Belicka@vu.edu.au LECTURE TIME & LOCATION
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Public Relations and Crisis Management Hung Fook Tong Table of Contents Executive Summary 2 Define and Explain the Crisis 3 Crisis Management Concepts and the Crisis 4 Crisis Management Strategies and Communication Strategies - Actual 5 Executive Summary This report critically defines‚ analyzes and provides recommendations on a recent crisis Hung Fook Tong (HFT) has encountered‚ product deficiency. Through crisis management concepts‚ communication strategies this report will show what
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Public Relations has a lot to offer‚ and political campaigning has a lot to learn. Campaigning‚ especially when it comes to politics‚ can often be misleading and discouraging. I would like to refer to the PR professional Richard Edelman‚ who brought up the key issues concerning campaigning in his blog article «Is Public Relations Ready for Discontinuous Change?» He states that creating two-way conversations with the community is vital to the practice of public relations‚ and without this flow of
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The Challenge of Public Relations • PR is multifaceted ⁃ A public relations professional must have skills in ⁃ Written and interpersonal communication ⁃ Research ⁃ Negotiation ⁃ Creativity ⁃ Logistics ⁃ Facilitation ⁃ Problem solving Global Scope • The public relations industry is growing in many nations ⁃ Almost $8 billion spent each year in the US ⁃ Expected growth of 23% in Asian revenue in the next five years ⁃ Annual spending of $2.2 billion in China A Variety
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Running Head: PUBLIC RELATIONS Public Relations: Tools and Techniques Answer 1 Evaluation of Public Relation Techniques Public relation is a procedure that is utilized by the organizations to enhance the company image. The prime objective this of marketing tool is to generate wakefulness among the public for the products and services of the Company. Effectiveness of public relations can be measured by analyzing the different aspects associated with its objectives. These are as follows:
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Public Relations and Society | Assignment 1 | PR strategy of Hilton Hotels and Resorts | | | | | Module: BUSM 3071 Student no: 10010616 Module Leader: Christian Schnee Date: 19/11/2012 Hilton Worldwide is one of the world’s largest hotel companies‚ which operate more than 3‚700 hotels around the globe. The company’s flagship brand‚ Hilton Hotels and Resorts‚ has more than 540 properties in 78 countries across six continents. The Company stands as the stylish‚ innovative leader in the
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Black Dog Institute’s use of social media for public relations purposes. Major Assessment: How is social media being used by not-for-profit organisations for PR purposes? Choose one not-for-profit organisation operating in Australia and discuss – with reference to public relations and new media theory – how the organisation is using social media to manage their key stakeholders and community groups online. The practice of public relations has seen a change in recent years‚ and now includes
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Abstract This essay aims to highlight the contributions of public relations at the strategic level. J L Thompson (1995) defined strategy as a means to an end‚ and he writes‚” The ends concern the purposes and objectives of the organization. There is a broad strategy for the whole organization and a competitive strategy for each activity.” The significance of strategy is allowing practitioners to set their work in the wider organizational context. The concept of strategy is made clearer by Mintzberg
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EVOLUTION OF INDUSTRIAL RELATIONS IN INDIA AND RUSSIA EVOLUTION OF IR IN INDIA ANCIENT INDIA In ancient India‚ agriculture was the prime occupation followed by trading and then manual services. The industry sector (comprising of weaving of woolen clothes‚ dyeing of leather‚ etc.) was greatly advanced. CASTE SYSTEM The caste system in India was based on transfer of skills and specialization to the descendents. The various caste categories were Brahmins‚ Kshyatriyas‚ Vaishyas and Shudras
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Abdel-Rahman Ahmed Ali as president. All the fighting in Somalia destroyed most of their crops creating mass starvation. The international community began to send food supplies to halt the starvation‚ but vast amounts of food were hijacked and brought to local clan leaders‚ who routinely exchanged it with other countries for weapons. This just led to more starvation and the international communities’ efforts seemed ineffective. In March of 1993 the UN’s mission shifted and tried to help UNOSOM II gain
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