------------------------------------------------- Case Study ------------------------------------------------- Brief Description of the Organisation – The International Hotel Group The International Hotel Group The International Hotel Group started business with two small boutique style hotels in Melbourne‚ Australia. Over a period of 15 years it has grown to now comprise a chain of 20 hotels across 5 different countries in the Australasian region. This growth was a result of an acquisition
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Student URN 6227683 Date Due Monday 19th of November 2012‚ 4pm Student Name ziqi li No of Words 2978 Topic Chosen Market Segmentation Word Limit: 3000 Contents Executive Summary 2 Introduction 3 Market segmentation 3 Event introduction 5 Segmentation analysis 8 Conclusion 11 References 12 Executive Summary Market segmentation is a useful marketing tool for exploring the classes or categories by which customers can be grouped
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Event Impact Analysis The Social Impacts of the 1970 Isle of Wight Festival: Change in Community Perceptions and effect on Destination Image Introduction Event Industry ‘The biggest festival in the U.K history’ The Isle of Wight Act Social Impacts Methods of measurement Conclusion Introduction Cultural events such as festivals e.g. wine‚ food‚ music‚ have increased in popularity and this is evident around towns and cities. Such events contribute to the improvement
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International Business Assignment Article Review on The Multi-Dimensional Impact Of International Tourism Hany H. Makhlouf‚ University of the District of Columbia‚ USA ABSTRACT Most countries – be they developed or developing‚ rich or poor‚ and large or small – compete for a larger share of the international tourism dollars. They capitalize on their cultural heritage‚ historic landmarks‚ rich wildlife‚ ancient monuments‚ scenic beauty‚ and other distinctive attractions and invest in world
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Philippine International Trading Corporation (PITC)‚ a line corporation under the Department of Trade and Industry (DTI)‚ is a self-sustaining government corporation operating under its Revised Charter‚ Presidential Decree (PD) 1071 (1077) as amended. Since its establishment in 1973 as the government’s only international trading corporation‚ Philippine International Trading Corporation (PITC)‚ has been in the forefront of the Government’s economic agenda on market expansion‚ global competitiveness
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Introduction International trade is the purchase‚ sale or exchange of goods and services across national borders (Wild‚ Wild & Han 2006). This type of trade has rose to a global economy‚ in which prices‚ or demand and supply‚ influence and are affected by world events. The opportunity to be exposed to both goods and services not available in their own countries are given by trading globally. Let’s take a simple example. If you go into a supermarket and are able to buy Brazilian coffee
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Event Management Plan for Spring Bash 2013 Event Description Day/Date/Time of Event – Duration. This event will be held during the week of Monday March 25th thru Thursday March 28th. The game times will be 10 am‚ 1pm‚ 4pm‚ and 7:30 pm. Location / Facility / Venue of the Event. The baseball site is the beautiful‚ professionally maintained Santaluces Sports Complex. The Santaluces Sports Complex was built by the Montreal Expos for their spring training and is located in Lantana‚ FL. Description
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HANDSHAKE‚ POSTURE‚ AMOUNT OF EYE CONTACT ON INTRODUCTION‚ WHERE YOU PUT YOUR HANDS‚ HOW YOU ACCEPT A BUSINESS CARD AND HOW YOU PRESENT YOURS AS WELL AS THE ACTUAL CONTENT OF THE CARD-AND YOU haven’t even sat down to begin talks. Many experienced international business travelers will advise you “when in Rome do as the Romans do.” While this may work if you are trying to figure out which fork to use or whether to bow or shake hands‚ it is‚ in most cases‚ far easier said than done. And besides‚ except
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International sport marketing: practical and future research implications Vanessa Ratten and Hamish Ratten Deakin Graduate School of Business‚ Deakin University‚ Melbourne‚ Australia Abstract Purpose – Sport is a global product and service that many people around the world enjoy playing‚ watching and participating in. Whilst there has been an abundance of global media attention on sporting events such as the Olympics and World Football Cup‚ there seems to be a lack of integration between the
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celebrity endorsement. This report will be introduced by the introduction of the overview of Adidas’s market and secondly the sport equipment market in general. 2.Introduction | 2.1 Adidas Overview Adidas is one of the largest companies in the sporting goods industry. The group has divided its operating activities by major brand into three divisions: Adidas‚ Reebok and TaylorMade-Adidas Golf. The group operates through more than 170 subsidiaries in Europe‚ the US and Asia‚ each focusing on a particular
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