BMAKT2201 BMAKT2201 • INTERNATIONAL MARKETING CHAPTER 1 – INTRODUCTION TO INTERNATIONAL MARKETING Noraizan Abdul Rashid Faculty of Business Management & Globalization Tel : 603 8317 8833 (Ext 8125) Email: noraizan@limkokwing.edu.my WHAT IS MARKETING? • Marketing Involves: – Focusing on the needs and wants of customers – Identifying the best method of satisfying those needs and wants – Orienting the company towards the process of providing that satisfaction – Meeting organisational objectives
Premium Marketing Developed country Developing country
INTERNATIONAL ORGANIZATIONS Introduction: The urge for peace and self-preservation has inspired man to devise institutions for greater international co-operation and avoidance of confrontation. Though this process of evolving international organizations has existed for long‚ it received a special impetus as a result of the scientific and technological development during the past few centuries. However‚ in the present century this international co-operation assumed new dimensions with the emergence
Premium United Nations International relations
[pic] COLLEGE OF LAW‚ GOVERNMENT & INTERNATIONAL STUDIES UNIVERSITI UTARA MALAYSIA |No. |Information on Course | | |Course Name : INTERNATIONAL BUSINESS | | |Course Code: GFMA 2023
Premium International trade Globalization
Of Contents: 1. Introduction 2. Effective jurisdiction of International law 3. Enforcement by States 4. Sources of implementation 5. Conclusion 6. Bibliography (1) 1. Introduction: International law after world war II grew by leaps and bounds due to absence of one International law regulating authority. For International law to be effective states must owe allegiance to an international organization and states are accountable of their actions on
Premium United Nations International law Law
pooled. The question numbering below has been standardized to assist you in discussions of the results with your instructor. 4. award: 10 out of 10 points The ideal political climate for a multinational firm is: | a country where international laws do not apply. | | a country where favors can be purchased cheaply. | | a stable‚ friendly government. | | a government where absolute power is a reality. | | an authoritarian government that can be dealt with through non-legal
Premium European Union Multinational corporation Research
Beng Wild‚ J.J. & Wild‚ K.L.‚ (2012). International Business: The Challenges of Globalization (Global Edition)‚ 6th Edition‚ Pearson Education Limited‚ U.K 1. Describe the process of globalization and how it affects markets and production. 2. Identify the two forces causing globalization to increase. 3. Summarize the evidence for each main argument in the globalization debate. 4. Identify the types of companies that participate in international business. 5. Myths that keep small firms
Premium International trade World Trade Organization Globalization
COMPILED International Business BY: VISHAL KADAM Q) What is International Business? What are its importance? Q) Distinguish between International & Domestic Trade? Distinction between internal and international trade Distinction between internal and international trade in general involves transaction for mutual benefit For this reason both the trading parties will have equal interest. Trade is a case of geographic specific area. An area specialises in an activity and trade takes place
Premium World Trade Organization International trade
Medical Ethics (Current Event Summary #1) Parents oppose end of care for brain-dead son. This event was about Motl Brody of Brooklyn. He was pronounced dead after a half-year fight against a brain tumor‚ and the DR’s at Children’s National Medical Center in Washington say the seventh-grader’s brain has ceased functioning entirely. “ But for the past few days‚ a machine has continued to inflate and deflate his lungs. As of late Friday his heart was still beating with the help of a cocktail of
Premium Physician Death Medicine
COLLEGE OF LAW‚ GOVERNMENT AND INTERNATIONAL STUDIES INTERNATIONAL RELATION GFPP 2063 INDIVIDUAL ASSIGNMENT PREPARED BY: NAME: NUR AMIRA SYUHADA BT AHMAD SOBRI PREPARED FOR: DR KNOCK TAPIWA ZENGENI Question 2: Critically discuss the main ideas of the constructivist approach to international relations Preface In our daily life‚ we are interconnected with each other when we start to communicate. Actors such as people‚ ideas and interest allow us to establish relationship
Free Sociology Constructivism in international relations International relations
Globalization and International Business 1 1 LEARNING OBJECTIVES Ø Ø Ø Ø Ø Ø Ø Ø Ø Globalization and International Business To outline the historical perspective of globalization of business To explain the concept of globalization To elucidate the factors influencing globalization To discuss the various techniques for measuring globalization To examine the reasons for support and criticism of globalization To discuss global business expansion strategy for emerging market companies To
Premium International trade Globalization World Trade Organization