International Buissiness Case-1 1 -What was the critical catalyst that led Kodak to start taking the Japanese market seriously? Kodak: The Changing Strategies By 2000‚ Kodak‚ the company that pioneered the imaging industry byline ting easy-to-use cameras and photographic film‚ was in deep crisis. With the advent of digital cameras in the mid1990s‚ Kodak found its sales declining as consumers preferred the new cameras‚ which did not use films. The growing popularity of digital cameras led
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1. Define the key terms listed above. (1) International marketing Controllable elements‚ Uncontrollable elements -Controllable Elements are what marketers in a company can adjust their marketing strategies such as firm characteristics‚ price‚ product etc.‚ to market conditions‚ consumer tastes‚ or corporate objectives. On the other hand‚ Uncontrollable Elements are what the marketers must actively evaluate and adapt to them if needed‚ as they can be defined as environmental factors. For examples
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International Business 1. Q: List elements of the national business environment that influence the standardization-versus-adaptation decision. Standardized is just one of a number of strategies with which firms successfully enter the international marketplace today. Standardization may not always be the most appropriate strategy‚ even. Smaller companies may also be better off adapting to local cultures and exploiting their international image to gain market share locally. Consumers in different
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BMAKT2201 BMAKT2201 • INTERNATIONAL MARKETING CHAPTER 1 – INTRODUCTION TO INTERNATIONAL MARKETING Noraizan Abdul Rashid Faculty of Business Management & Globalization Tel : 603 8317 8833 (Ext 8125) Email: noraizan@limkokwing.edu.my WHAT IS MARKETING? • Marketing Involves: – Focusing on the needs and wants of customers – Identifying the best method of satisfying those needs and wants – Orienting the company towards the process of providing that satisfaction – Meeting organisational objectives
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International business Important topics: Ch 12-The Strategy of International Business * Explain the concept of strategy. * Understand how firms can profit from expanding globally * Understand how pressure for cost reduction and pressures for local responsiveness influence strategic choice * Be familiar with different strategies for competing globally and their pros and cons. * Explain the pros and cons of using strategic alliance to support global strategies Ch 13-The Organization
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Chapter 7&8 – International Market selection and Entry Approaches to market selection ← incremental entry vs simultaneous entries ◦ incremental → usually for small companies with fewer resources that wants to lower their risk preclude economies of scale. ◦ simultaneous → extensive resource thus‚ resulting in higher operating risk‚ may decide to leverage across asia pacific area‚ facilitate economies of scale. ← Concentrated approach vs diversified approach ◦ concentrated
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VIVEKANANDA EDUCATION SOCIETY INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH INTERNATIONAL BUSINESS SUBMITTED TO: PROF. VIJU NAVARE GROUP NO: 7 SUBMITTED BY: NILESH AHUJA 62 NITIN GALANI 66
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Greater commitment to global objectives Higher global profits COMPANY B-- IS ETHOCENTRIC Ethnocentric Orientation • domestic market extension concept: • Domestic strategies‚ techniques‚ and personnel are perceived as superior • International customers‚ considered secondary • International markets regarded as o
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Introduction International trade theory provides explanations of the benefit for country to engage in international trade‚ even for products it can produce for itself. As time goes by‚ there are mainly 7 types of theory‚ namely‚ mercantilism‚ absolute advantage‚ comparative advantage‚ Heckscher-ohlin theory‚ product life-cycle theory‚ new trade theory‚ Porter’s diamond national competitive advantage theory. Although some of the theories hold different view of patterns of international trade and vary
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Malaysian government aspires for Malaysia to become the center of educational excellence both regionally and internationally and the country currently hosts some 40‚000 foreign students and this number is expected to grow to 95‚000 by 2010. Being new in the business of recruiting foreign students‚ Malaysian government has to be realistic in analyzing its potential by looking at the strength and weaknesses that Malaysia has. Economic and political stability is one plus factor but Malaysia is still
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