THESIS ON MARKETING STRATEGY OF [pic] IFFCO-TOKIO GENERAL INSURANCE CO. LTD UNDER THE GUIDANCE OF: MR. RAJESH KANNAN Asst. Vice President Iffco-Tokio General Insurance Co. ltd. SUBMITTED BY: ABHISHEK DWIVEDI BATCH: PGP/FW‚ 2005-2007 TABLE OF CONTENTS ➢ INTRODUCTION ➢ OBJECTIVES ➢ RESEARCH METHODOLOGY ➢ LITERATURE REVIEW ➢ DATA ANALYSIS ➢ RECCOMENDATIONS ➢ CONCLUSION ➢ REFERENCES ➢ APPENDICES ➢ QUESTIONAIRE INTRODUCTION PREVAILING STATE OF INDIAN ECONOMY
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GARUDA / HIMALAYA / IMT / IC MIND / IACT / UPES / IIMRT MBA - EMBA - BMS - GDM - MIS - MIB DMS - DBM - PGDM - BBM – DBA – PGDM www.mbacasestudyanswers.com www.casestudysolution.in aravind.banakar@gmail.com ARAVIND 09901366442 – 09902787224 INTERNATIONAL MARKETING MANAGEMENT Case-1 : The use of the marketing mix in product launch Answer the following questions: 1. Describe what is meant by a business being ‘consumer led’. 2. What are the key parts of the marketing mix? Explain how each works
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Management of International Business Topic: International Human Resource Management Submitted to: Submitted by: Ms. Roma Nirmit Rana Ayushi Jain MBA 3B INTERNATIONAL HUMAN RESOURCE MANAGEMENT IHRM can be defined as set of activities aimed managing organizational human resources at international level to achieve organizational objectives and achieve competitive advantage over competitors at national and international level. IHRM includes typical
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Topic 6: “Asset light strategies are the only way ahead for international hospitality companies.” In the topic asset light strategies refers to international hospitality companies owning less assets. Assets are “items of economic value owned by an individual or corporation‚ especially that which could be converted to cash” (www.investorwords.com). The various different strategies international hospitality companies use in order to ‘lighten’ their assets could be by franchising‚ management contracts
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ABI/FORM complete David‚ P. A. (2013). International logistics: The Management of International Trade Operations. Berea‚ OH: Cicero Books LLC Huckman‚ R.S.‚ & Pisano‚ G. P. (2010). Flextronics International‚ Ltd. Harvard Business School 9-604-063 (April‚ 2010): 1-18. Narasimhan‚ R.‚ & Narayanan‚ S. (2013). Perspectives on supply network-enabled innovations. Journal of Supply Chain Management‚ 27-42. Robert‚ S. H.‚ & Gary‚ P. P. (2010). Flextronics international‚ ltd. Retrieved from: http://www.hbs
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INTERNATIONAL MARKETING Once SAB Miller has decided to establish itself in the global market‚ it becomes necessary for the marketing manager to study and analyze the various options available to enter the international markets and select the most suitable one. The selection of the entry mode is one of the most significant decisions.SAB Miller takes in the process of internationalization‚ as it involves commitment of resources with long-term financial and structural implications. Mode of entry may
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Describe the four basic levels of international business activity.Do you think any organization will achieve the fourth level?Why or why not. Question No 2: For each of the four globalization strategies‚ describe the risks associated with that strategy and the potential returns from that strategy. __________________________________ Answer for question No 1: The four general levels of international business activity are: 1. Domestic business 2. International business 3. Multinational business
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Introduction International Organizations are attempting to target and eliminate child labour beginning by pinpointing the problem itself and understanding the reasons for it. UNICEF’s latest statistics from 2011 indicate that one in every six children aged five to fourteen are engaged in child labour in developing countries. The International Labour Organization (ILO) says there are over two hundred and fifteen million children working worldwide either part time or full time jobs. Furthermore
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Globalization and International Business 1 1 LEARNING OBJECTIVES Ø Ø Ø Ø Ø Ø Ø Ø Ø Globalization and International Business To outline the historical perspective of globalization of business To explain the concept of globalization To elucidate the factors influencing globalization To discuss the various techniques for measuring globalization To examine the reasons for support and criticism of globalization To discuss global business expansion strategy for emerging market companies To
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INTERNATIONAL BUSINESS Pham To Mai Faculty of Economics National University of HCMC Part II INTERNATIONAL BUSINESS ENVIRONMENT INTERNATIONAL TRADE THEORY AND POLICY INTERNATIONAL TRADE THEORY Mercantilism Gold and silver were mainstays of national wealth. It was in a country‟s best interests to maintain a trade surplus maximize exports and minimize imports. Limitation: “Zero-sum game” Theory of Absolute Advantage Adam Smith (1776) Countries should produce
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