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    International Marketing

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    ethnocentric company that neither sources inputs from‚ nor seeks market opportunities in the world outside the home country may be classified as an international company. A company that does business abroad while still presuming the superiority of the home country may be classified as an international company. Such a company would rely on an extension strategy whereby it would export‚ without adaptation‚ products designed for the domestic market. The polycentric orientation that predominates at a multinational

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    International Business

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    COMPILED International Business BY: VISHAL KADAM Q) What is International Business? What are its importance? Q) Distinguish between International & Domestic Trade? Distinction between internal and international trade Distinction between internal and international trade in general involves transaction for mutual benefit For this reason both the trading parties will have equal interest. Trade is a case of geographic specific area. An area specialises in an activity and trade takes place

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    Airwide International

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    Lessons Learned: Airwide International‚ a company that specializes in the production and selling of air conditioning units in Europe and Asia‚ experienced some tough times in the China division.  To keep things simple‚ the China division was losing customers to competitiors and experienced a dismal 2% growth in one quarter.  The divisions main problem was that they were not in tune with the wants and needs of their customers.  Airwide had been relying on their old methods of selling and their relationships

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    The International Hotel

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    ------------------------------------------------- Case Study ------------------------------------------------- Brief Description of the Organisation – The International Hotel Group The International Hotel Group The International Hotel Group started business with two small boutique style hotels in Melbourne‚ Australia. Over a period of 15 years it has grown to now comprise a chain of 20 hotels across 5 different countries in the Australasian region. This growth was a result of an acquisition

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    International Business

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    The Market entry strategy of Toyota in Chinese urban market Executive Summary To make products enter into the the target market smoothly‚ suitable entrance mode should be choosen. Products of Toyota has enter into Chinese market for many years‚ for example‚ Camry‚ Lexus and Prius. It can be perceived as holding the advantage in Chinese market. At the same time‚ the Chinese automobile market keeps growing in recent years and the urban market has huge potential. The

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    International Marketing

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    . International Marketing -- When a company identifies and fulfills need and wants of customers abroad through suitable products or services at profit for company‚ it is called International Marketing. 2. International Investment – When a company applies capital beyond home country for production and/or other functions to earn profit‚ it is called International Investment. 1. International Trade ( Foreign Trade )

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    International Finance

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    NOTES- INTERNATIONAL FINANCE TOPIC 1: INTRODUCTION TO INTERNATIONAL FINANCE Learning objectives After reading this topic you should be able to: • • • • • • Understand the background of international finance Define international finance Explain the reason for studying international finance Explain the roles of international financial manager Understand the background of multinational corporations Distinguish between international finance and domestic finance 1.1 BACKGROUND TO INTERNATIONAL FINANCE

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    issues is to determine how to appropriately compensate and incentivize their employees. International compensation is defined as ‘the provision of monetary and non-monetary rewards valued by employees according to their relative contributions to MNC performance’ (Harzing‚ 2004). The main objective of any international compensation is to attract and retain the most talented people who are qualified for international assignments. In most situations‚ managers would want to hire expatriates as they already

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    International Marketing

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    Summary International Marketing Chapter 1 What to learn from chapter 1: * The internationalization of business and marketing * The globalization debate and the various meanings of “globalization” * The scope of the international marketing task * The importance of the self-reference criterion (SRC) * The progression to becoming a global marketer * The increasing importance of global awareness and the strategic orientation of firms * The distinction among various terms

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    International Business

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    Vertical FDI is where international integration moves back towards raw materials Example: Toyota acquiring a tire manufacturer or a rubber plantation).  3) Conglomerate: where an unrelated business is added abroad. This is the most unusual form of FDI as it involves attempting to overcome two barriers simultaneously: entering a foreign country and a new industry.  This leads to the analytical solution that internationalization and diversification are often alternative strategies‚ not complements

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