International Marketing Study Notes Lesson 1 Globalization- the increased mobility of goods‚ services‚ labour‚ technology‚ and capital throughout the world International Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering and exchanging offerings that have value for customers‚ clients‚ partners and society at large Uncontrollable elements competition legal restraints government controls weather fickle consumers Controllable elements
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cross-border trade c) supranational market integration d) the globalization of market Firms that are involved in international business tend to be a) large b) small c) medium-sized d) large‚ small‚ and medium-sized Which of the following trends is true? a) the United States is accounting for a greater percentage of world trade than ever before b) the United States is accounting for a greater percentage of foreign direct investment than ever before c) the share of world trade accounted
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of Markets: Convergence and Divergence 3. Evolution of Global Marketing 4. Appendix: Theories of International Trade and the Multinational Enterprise Introduction * Products have been traded across borders throughout recorded civilization‚ extending back beyond the Silk Road that once connected East with West from Xian (China) to Rome (Italy). * Total world merchandise trade volume grew from $7.6 trillion in 2000 to $16.3 trillion in 2008. 1. Why Global Marketing is Imperative
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The Individual and the Corporation: Kathy Levinson and E*Trade Case Study Lisa C. Henkel Professor Diana Budhai BUS380 Managing Diversity in the Workplace March 2009 Section 30071196 April 29‚ 2009 |Table of Content | Introduction…………………………………………………………………………………..…..3 Background……………………………………………………………………………………....4 Analysis………………………..………………………………….........
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BOĞAZİÇİ UNIVERSITY INTT 452 International Sales and Negotiations Instructor: Osman Sabri Kıratlı FINAL EXAMINATION Name: Gamze Ayaz 2008501027 QUESTIONS 1) Country A is Japan‚ and Country B is United Kingdom. I choose these two countries because they have different cultures and languages. Japan’s automobile industry is soft‚ and UK is a good choice for education abroad. Moreover‚ Exporting to its automobiles to UK is a good strategic approach for NAC. The location of UK is suitable to for the
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they have a safety net if they do something wrong c) Lack of accountability? I. The Role of the World Bank A. World Bank (IBRD) role- International Bank for restruction and Development 1. Refinanced post-WWII resconstruction and development 2. Provides low-interest long term loans to developing economies B. The International Development Agency (IDA)‚ arm of the bank created in 1960 1. Raises funds from member states 2. loans only to poorest countries
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At no time in history had the issue of Mindanao independence been brought to a critical point as it is today. The issue had already been expressed as early as 1910 when the Zamboanga business sector presented a written petition to isolate the island for the development of "plantation interests". The same sentiment was aired in the written petition of Muslim datus‚ sultans‚ and leaders in 1930 when the question of Philippine independence from the United States elicited Muslim preference for exclusion
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“Completely free trade would be fair. ‘Fair trade’ encourages people to stay in uncompetitive sectors in which they will always be poor.” Discuss. The concept of the ‘Fair Trade’ initiative can be summarised with reasonable simplicity; “Fair Trade works to alleviate poverty in the global South through a strategy of ‘trade‚ not aid‚’ improving farmer and worker livelihoods through direct sales‚ better prices and stable market links‚ as well as support for producer organizations and communities”
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Local Products and Brands -Brands that have achieved success in a single national market -Represent the lifeblood of domestic companies -Entrenched local products/brands can be a significant competitive hurdle to global companies Regional/International Products and Brands -Offered in several markets in a particular region -Euro brands Global Products and Brands -Global Products -Meets the needs and wants of a global market and are offered in all worlds regions -Global Brands
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International Business Machines Corporation is the leading computer company in the world since the management identifies strategic ways that enhance competitiveness especially in the human resource department. Over the years‚ many technological companies have been incepted in the market yet they do not have the tactical affluence that is equal to the approaches that are used by IBM. To achieve the ambition of having a talented workforce that can execute the tasks effectively‚ the firm has initiated
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