Introduction Globalization As defined by “Global Business Today”‚ globalization refers to the shift toward a more integrated and interdependent world economy. For companies today‚ that means a larger scope‚ and many more opportunities‚ but also more threats. In the following paper I will discuss the strengths‚ weaknesses‚ opportunities and threats of one of the world’s largest cosmetics company‚ L’Oreal Paris‚ in its country of origin as well as in the new emerging markets it seeks to expand
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References: Independent (2006a) L’Oreal buys Body Shop for £652m [Online] Available from: http://www.independent.co.uk/news/business/news/loreal-buys-body-shop-for-pound652m-470244.html Independent (2006b) Body Shop ’s popularity plunges after L ’Oreal sale [Online] Available from: http://www.independent.co.uk/news/uk/this-britain/body-shops-popularity-plunges-after-loreal-sale-473599.html The Scotsman (2007) Roddick reveals she has hepatitis C ’and it ’s a bit of a bummer ’ [Online] Available from: http://www
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The online fashion retailer ASOS is a great example of a successful online retailer. In contrast to the many high street retailers that have struggled to bounce back from the recession‚ ASOS has developed as a company; with revenue for the six months to the end of September rising to £217 million‚ up more than 50% on the previous year. ASOS owes a considerable proportion of its revenue growth to its international market‚ with global sales jumping by 150% to £122 million. ASOS.com is a pioneering
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modern capitalism: Mapping convergence and diversity. London: Sage. Deeg‚ R. (2005). Path dependency‚ institutional complementarities and change in national business systems. In G. Morgan‚ R. Whitley‚ & E. Moen (Eds.)‚ Changing capitalisms? Internationalisation‚ institutional change and systems of economic organization (pp. 21–52). Oxford: Oxford University Press. Djelic‚ M-L.‚ & Quack‚ S. (Eds.). (2003). Globalization and institutions. Cheltenham: Edward Elgar. Djelic‚ M.-L.‚ & Quack‚ S. (2005a)
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(2003). Marketing: an introduction. 6th ed. Prentice Hall London ➢ Bnet ➢ HOFSTEDE‚ G. (2009). Cultural Dimension. Available: http://www.geert-hofstede.com/. Last accessed 15th Jan 2011. ➢ Johanson‚ J. and Wiedersheim-Paul‚ F. (1975)‚ ‘The internationalisation of the firm-Four Swedish case studies’‚ Journal of Management Studies‚ 12‚ 305-322 Vol. 12 Issue 3 ➢ Lee‚ K ➢ Obolensky‚ O. (2001)‚ “Management consultancy – Best Practice”‚ 2nd edition‚ Kogan Page; cited from Lecture note. ➢ Porter‚ M.
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“The business environment” Pearson Education press‚ London.Pg.466 Root F.R (1998) “Entry strategies for international markets” Jossey - Bass‚ San Francisco Pg.160 Stuart Wall & Ronwen Rees (2001) “Introduction to International Business” Chp2‚ Internationalisation Process‚ Edit 1‚ Published by Pearson Education Limited Monir Tayeb‚ (2000) “International Business‚ Theories‚ Policies and Practices”‚ Chp No Mtigwe‚ B. (2006) “Theoretical Milestones in International Business‚ The Journey to International
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Weidenfeld & Nicolson Roodman‚ D. 2007. The Natural Wealth of Nations: harnessing the market and the environment. Earthscan Publications Ltd. London‚ England. 303p. Schreurs‚ A.‚ Economy‚ Elizabeth C. 1997. The Internationalisation of Environmental Protection. Cambridge University Press. New York‚ N.Y. 221p. Thompson‚ L.‚ and Prior‚ A. 2005. South African Culture. New Haven: Yale University Press. Ware‚ C. F. 2006. “Ethnic Communities.” Encyclopedia of the Social Sciences
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have had a number of impacts: • Economic restructuring - A rapid expansion in world trade and relocation of labour intensive manufacturing processes to developing nations (megacities) with cheaper labour. World cities are emerging from the internationalisation of economic activity. TNCs are a key player in this rapid expansion as they have an increase in economic influence not only deciding what to produce but where to produce and distribute it. • Spatial restructuring patterns in developed areas
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www.pwc.kz Enhancing the role of the private sector in Kazakhstan Disclaimer PwC helps organisations and individuals create the value they’re looking for. We’re a network of firms in 158 countries with more than 180‚000 people who are committed to delivering quality in assurance‚ tax and advisory services. Tell us what matter to you and find out more by visiting us at www.pwc.com. This publication has been prepared for general guidance on matters of interest only‚ and does not constitute professional
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Definition. The definition of international business focuses on transactions. The use of this term recognizes that doing business internationally is an activity‚ not merely a passive observation. Closely linked to activity is the term “satisfaction.” It is crucial that the participants in international business are satisfied. Only if they feel they are better off after the transaction than they were before‚ will individual business transactions develop into a business relationship. IMPERATIVE
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