Statement: For teenagers‚ fashion is first and foremost a social statement. It is an outward means of expression to their peers and the rest of the world. Identity: Fashion also provides teenagers a sense of identity by signaling which "grouping" they belong to ("prep‚" "punk‚" "goth‚" etc.). It may also signal a more independent or inclusive personality. Attraction: Teens can be extremely conscious about overall image when it comes to sexual attraction. They will often exploit fashion as a means to attract
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Retail Marketing Coursework assignment: “For a retail organization of your choice evaluate the elements of its retail marketing mix‚ in terms of the effectiveness with which they are used to appeal to the core target market” ZARA – flagship chain store List of Contents I. Introduction: 2 II. Background 2 III. Retail Marketing Mix 3 1. Merchandise assortment 3 2. Location 3 3. Price 4 4. Store design and Visual merchandising 4 5. Advertising and promotions 5 6. Customer service
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SBU of Square toiletries ltd. The basic marketing need is to meet people bad dody odor problem. Kool brand is focused on the male segment of the market. 2.1 market summary The estimated market size is approx TK 200 million. Nearly 38% use Telkom powder as deodorant. Major competitors are Unileaver’s rexona‚ Telkom powder and some foreign brands. Very small amount of people use foreign brands. Rexona came up with strong media campaign and has succeeded to have a good share in the market. Kool
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Comparing Modern Fashion Design to Fashion Designs of the Past Modern fashion and fashions of the past are as different as night and day. The two are controlled by two main things; style and a person’s place in the world (their finances). Today’s basic wardrobe will consist of whatever clothing a person needs for work ( a suit or nice dress‚ uniform‚ or work clothes)‚ clothing for going out (party dresses‚ suits‚ etc.)‚ clothing for sleeping or lounging‚ and clothing for when you are just living
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The objective of this paper is to analyze and evaluate the operations strategy of Zara. To do this‚ it will be used the operation strategy matrix‚ that defines on the vertical side the performance objectives of the company and on the horizontal side the different areas in which decisions can be made. The intersection of both will show which the critical areas of Zara’s operations are. In order to reach a deep level of analysis‚ it is very important the task of defining both the performance objectives
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Islamic Fashion Objective Objective Islamic Fashion is actually covers wider scope. Each continent have different perspective on Islamic Fashion - culture influence Fashion always reflects women Muslimah Fashion Introduction v It is important to distinguish between what Muslims wear and what has come to be defined in the literature and the market place as "Islamic fashion." v What counts as Islamic or not is a matter of considerable debate amongst Muslims. v Whilst many consider
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COMPANY DETAILS GLOBALLY A Spanish brand of clothing founded by the visionary Amancio Ortega Gaona and Rosalia Mera in Artexio‚ Galicia. ZARA was founded in the year 1975. Is one of major selling brand of the biggest fashion retailer "INDITEX". Amancio Ortega Gaona and Rosalia Mera in Artexio‚ Galicia. - Taken from Wikipedia. Zara has resisted the industry-wide trend towards fast fashion production to low-cost countries. Perhaps its most unusual strategy was policy of zero advertising;
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FASHION MARKETING_ The connection between the designers and their public. How do the clothes reach the public and the target consumers after they are designed and fabricated? That is where the Fashion Marketing team comes in. Fashion Marketing combines the elements of advertising‚ design and business administration‚ as well as a solid understanding of the fashion world‚ in order to take a new clothing line and get it the attention it needs to be successful. Who would be more interested in a
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application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social latitudes‚ and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklace‚ because of the time required to bring a garment onto the market‚ must at times anticipate changing consumer tastes. Fashion designers attempt to design clothes which are functional as well as aesthetically
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What is the fashion cycle? Fashion cycle – a period of time or life span during which the fashion exists‚ moving through the five stages from introduction through obsolescence. – When a customer purchases and wears a certain style‚ that style is considered accepted. The acceptance leads to the style becoming a fashion! Fashions do not always survive from year to year GOAL: The ability to gauge the timeliness or occurrence at the right time‚ of a fashion is critical in the development and marketing
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